Why Are Event Banners a Powerful Marketing Tool for Your Business
More than 80% of buyers trust print ads more than other ad formats.
There could be many reasons behind this, but multiple studies on customer behavior have revealed that print ads are more credible and trustworthy.
At a time when every business is aggressively adopting digital marketing, print marketing could be a low-hanging fruit for your company. Event banners are one of the many ways to use print marketing for your business.
An event banner is a large display banner for a specific event, like a sale, exhibition, contest, etc. Let’s find out why event banners are an effective marketing tool and how to use them to promote your business.
Why are event banners a powerful marketing tool for your business
Designing great event banners is similar to designing great social media posts and digital ads. You must follow the basic principles of good design development and be consistent with fonts, colors, and patterns. We recommend going through Creatopy’s guide to designing a banner to learn everything you need to know about designing stunning event banners.
The success of event banners in marketing campaigns depends on the quality of the banners. An effective event banner:
- Conveys necessary information about the event
- Is pleasing to the eye and easy to read/skim
- Captures the attention of the viewer
- The versatility of event banners
As we’ll outline below, event banners are extremely versatile. You can use them at a range of places for several purposes. A set of well-designed and high-quality event banners are arguably among the most versatile marketing tools.
Here’s why event banners are multi-use marketing tools:
- In-person events like conferences, trade shows, and product launches
Event banners are perfect for exhibitions, conferences, trade shows, and product launches. You can effectively use them to convey what your business does and how other people can benefit from it.
In addition, banners are perfect for in-person events since they directly give the viewer every information they need to know about your business.
If you’ve attended business festivals and trade shows, you must have come across event banners of different companies. We also see them in closed spaces such as shopping malls and airports. Indoor places are ideal to display event banners since they are eye-catching and informative.
So if you are planning to attend conferences or trade shows, make sure you have an event banner to display.
- Outdoor events, festivals, and community gatherings
Event banners are as effective in outdoor events. Shop owners in festivals, fairs, and farmer markets often use bright and colorful event banners to showcase their products.
Event banners are also effective in outdoor events because they are eye-catching and help draw attention to the participating businesses or organizations. Customers can also use them to identify vendors or spread the message about an event or special promotion. With event banners, companies can communicate their message easily and visually, even in outdoor settings.
For both indoor and outdoor events, you should have temporary event banners that you can customize for specific occasions.
- Storefronts and other physical locations
One of the most common places to use banners is storefronts. Banners can be used to advertise the store and its special offers or inform the public about the store’s grand opening.
We also use banners to advertise other sales, such as holiday promotions, seasonal sales, clearance sales, or discounts. We can also use banners to inform customers of new products and services available in the store. Furthermore, we can use banners to inform customers of upcoming events or special sales they may want to attend.
Event banners are ideal for new retail stores to spread awareness. Using event banners is essential for physical stores to drive traffic and sales.
2. The cost-effectiveness of event banners
Marketing is expensive. Paid ads can easily cost you thousands of dollars, and so can aggressive social media marketing. On the other hand, low-cost organic digital marketing (SEO marketing) takes a long time to produce results.
Event banners are your best bet if you want quick results without spending a lot of money. Here’s why:
- A low-cost option compared to other forms of advertising
Digital marketing is expensive, especially when you rely on organic digital marketing. Compared to that, print marketing is significantly cheaper. However, that doesn’t mean print ads are less effective.
Digital ads are expensive because they can reach millions of people at the same time. But the impact of print ads like banners is much higher on customers.
Print advertising also has an advantage over digital advertising because it’s tangible. Customers can hold it and look at it over and over again. Digital ads get lost in the online swirl, but printed content is always in front of the customer’s eyes.
If you’re looking for a low-cost advertisement option, event banners are a great option.
- The potential for long-term use and multiple events
Paid social media ads typically expire after a certain amount of time, usually anywhere from a few hours to a few days. The length of time can vary depending on the type and cost of the ad. We can use print ads such as banners for much longer periods of time without expiring.
However, both types of ads should be reevaluated regularly, as they may no longer be relevant or effective. That means you must periodically update your event banners to keep them relevant. Even here, the cost of upgrading an event banner is much less than the cost of putting up a fresh social media ad.
The potential for long-term use makes event banners such a versatile marketing medium.
3. The impact of event banners on brand recognition and awareness
We remember display ads and banners more than we remember the thousands of social media ads we see every day.
Display ads and banners are typically placed out in the open, in the view of consumers who are actively looking for something. They quickly create an impression and attract attention, which makes them a great way to get the word out about a product or service. Social media ads, on the other hand, are often blended in with other posts and content, which can make them easy to overlook.
Every business that wants to increase its brand recognition and awareness should seriously consider incorporating event banners into its marketing campaigns.
4. The potential to reach a large audience and attract new customers
Social media ads definitely have a higher reach, but they don’t reach a targeted audience. On the other hand, display ads target people with a higher chance of being interested in your products. Event banners are more effective than digital ads if you want to attract specific buyers.
In the end, it all depends on your goals. If you want to increase awareness, then social media marketing might be the best choice. But if you want to target a specific market, display ads or event banners would be more effective.
5. Tips for maximizing the effectiveness of event banners
Now, let’s go through some tips, tricks, and hacks to make the most of your event banners. By following these tips, you’ll be able to maximize the utility of your event banners.
- Choose the right size and location for the banner
A banner’s placement and size are crucial to its effectiveness as a marketing tool.
Most banners are made from large-format printing on vinyl or fabric, so they can be durable and come in different sizes, shapes, and styles. That means you can customize everything from the size of the banner to its quality.
Larger banners are ideal for outdoor events, while you can choose a smaller size for indoor events. Also, make sure that your banners are placed for maximum visibility. You should complement them with creative and on-brand content for digital signage and traditional signage to capture the attention of passersby and inspire them to take action right away. This is how you’ll combine great banner design with inspirational storytelling and calls to action.
Banner stands are also ideal for displaying your banner professionally. Many stands are available that feature adjustable heights and angles, retractable designs, and backlighting, so you can customize them to your needs. Use customization to your advantage to make the most of event banners.
- Use social media and other digital marketing strategies to promote the event and drive traffic to the banner
The ultimate benefit of event banners is that you can repurpose their designs for social media marketing as well. By developing a consistent brand and message, you can use the same banner design across multiple platforms, such as Twitter, Facebook, and Instagram. This allows you to reach even more potential customers and attendees.
A comprehensive marketing strategy includes both digital and print marketing, complementing each other. You can use the same (or similar) designs, concepts, copy, etc., on both mediums. That makes yet another compelling argument in favor of using event banners for your business.
Smart marketers use event banners
Smart marketers know that the cost of a marketing campaign doesn’t necessarily reflect its potential. Event banners prove this point.
It’s a low-cost marketing tool that can generate more leads and sales for you than any form of digital marketing.
Start using event banners today to add efficiency and versatility to your marketing campaigns.
This article was written by Atreyee Chowdhury is a freelance content writer with more than 10+ years of professional experience. You can follow her on LinkedIn.
About the Author / Akeem Okunola
