InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Top 2024 Meetings and Conferences for Event Planners

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Introduction  Welcome to our comprehensive guide to the must-attend events, meetings, and conferences for event planners in...

Top 10 Sustainable Event Planning Tips in 2024.

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Did you know hosting events, especially in-person ones, carries significant environmental responsibilities? In 2024, the push for...

How To Boost Online Engagement During Tradeshows Using Predictive Data Science Tools

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The roar of the crowd, the smell of fresh coffee, and the rush of passing out business cards—these are the nostalgic hallmarks...

Conference Budget 101: Where to Spend (and Where to Save)

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Planning a great conference takes more than good ideas. It also takes a smart budget. Get it wrong, and it can cost you....

30 Creative Conference Ideas & Fun Activities That WOW Your Audience

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Conferences are more than talking heads on a stage. What truly makes them memorable are the ideas and activities you build into...

The Essential Guide to Event Sponsorship ROI

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Event sponsorships are a powerful tool for brands to connect with engaged audiences, but they also represent a significant...

Event Lead Qualification: The Problem with Incentives

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The $25 Gift Card That Exposed a Bigger Pipeline Problem When Incentives Go Too Far Sales often comes with tactics. Promos....

How to Qualify Event Tech Clients Who Actually Drive Growth

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By Pedro Góes, CEO of InEvent Originally published on LinkedIn. In the world of enterprise event tech, growth doesn’t just...

Lessons from 9-9-6 Startup Culture: Burnout, Boundaries, and Sustainable Growth

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By Pedro Góes, CEO of InEvent Originally published on LinkedIn. In the world of early-stage startups, extreme work schedules...

AI in Event Planning: Why It’s the Next Logical Step for the Industry

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Originally published on LinkedIn.  The event industry is one that evolves at near-blinding speed. Just when planners and...

The Ultimate Guide to Tradeshow Lead Management

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You’ve just wrapped up a major tradeshow. Your team is exhausted but exhilarated. You’ve collected hundreds, maybe thousands,...

How to Collect Leads at a Tradeshow To Measure ROI

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Tradeshows are a powerhouse for generating high-quality leads, but simply showing up isn’t enough. Without a clear strategy...

How to Calculate Tradeshow ROI In 2025

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Tradeshows represent a significant investment of time, money, and resources. You spend months planning, designing your booth, and...

How to Write a Post-Event Report: Templates, Tools & Tips

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The last attendee has left, the lights are down, and the event floor is empty. It’s a moment of relief for any event planner,...

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