EventLand Highfliers Series – Episode 2
In this week’s episode of EventLand Highfliers, we’re featuring Michelle Nicole McNabb, owner and founder of Emenee Management’ n’ Events.
In each episode of The EventLand Highfliers, we’ll highlight one community member doing great things in the world of events, marketing, and tech. We’ll discuss their work, passions, and what motivates them to make extraordinary strides.
Eventland Highflier Spotlight – Michelle Nicole McNabb
Few people like Michelle Nicole McNabb know the ins and outs of event management. As an external director of events, Michelle serves small to mid-size enterprise teams to delegate event management beyond logistics.
With a combination of logistical event planning and marketing project management Michelle Nicole McNabb and her team serves B2B and commercial markets to justify event ROI, get unstuck and ease overwhelm of event management, and execute activation campaigns that align organizer and event contributor’s intentions that generate measurable event ROI.
With 15 years experience in the event industry, specifically the past 10 years, Michelle Nicole McNabb has shifted from logistical and social event planner to B2B International event management, working with teams to create, manage and execute effective campaigns and event execution. With a focus on bridging the gap between on-site and digital tactics through omni-channel, we establish systems to justify allocating budget towards events.
The shift was inspired by building and managing a nationwide lending company’s B2B marketing division to implement revenue-driven regional and nationwide conferences, expos, product launches, and customer appreciation campaigns that supported 65+ Account Executives.
Michelle Nicole Enterprises, LLC/ DBA Emenee Marketing’ n’ Events opened in 2016 to expand into new industries and continue to establish and enhance relationships with the event professionals, event technology, and service providers to be an advocate for leveraging events in business.
Episode 3 of Eventland Highfliers: A Sneak Peek
That’s all for this week’s episode of EventLand Highfliers. Stay tuned for more features with fantastic community members like Michelle Nicole McNabb. If you’re interested in being featured, or know somebody who should be, please click here!
Be sure to keep an eye out for Episode 2 of The Highfliers! It will be released on 21st of September.
In the meantime, check out our podcast series for more on EventLand.