InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Events

Conference Budget 101: Where to Spend (and Where to Save)

Views: 23

Planning a great conference takes more than good ideas. It also takes a smart budget. Get it wrong, and it can cost you....

The Essential Guide to Event Sponsorship ROI

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Event sponsorships are a powerful tool for brands to connect with engaged audiences, but they also represent a significant...

Event Lead Qualification: The Problem with Incentives

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The $25 Gift Card That Exposed a Bigger Pipeline Problem When Incentives Go Too Far Sales often comes with tactics. Promos....

The Ultimate Guide to Tradeshow Lead Management

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You’ve just wrapped up a major tradeshow. Your team is exhausted but exhilarated. You’ve collected hundreds, maybe thousands,...

How to Collect Leads at a Tradeshow To Measure ROI

Views: 96

Tradeshows are a powerhouse for generating high-quality leads, but simply showing up isn’t enough. Without a clear strategy...

How to Calculate Tradeshow ROI In 2025

Views: 101

Tradeshows represent a significant investment of time, money, and resources. You spend months planning, designing your booth, and...

How to Set Event OKRs That Ladder to Pipeline

Views: 115

Picture this: You’ve just wrapped up what felt like the event of the century. The venue was stunning, the speakers were...

Event Planning Checklist for Business Functions: A PA’s Perspective

Views: 170

When you’re a PA, you’re often the one trusted to pull off the company’s biggest business functions – from client dinners...

World Photography Day: A Toast to the Top 25 Storytellers of Events

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Every event has its music, its speeches, its drama, and its magical moments… but if there isn’t a photographer there to...

How to Organise a Community Event in 2025

Views: 194

There’s something timeless about a well-planned community event. It could be neighbors gathering for a charity run, families...

How to Measure the Success of Your Event (Beyond Attendance)

Views: 234

The event ended, the lights dimmed, and the feedback from attendees and sponsors alike sounded something along the lines of “It...

8 Best Trade Show Lead Capture Apps for Easy Retrieval

Views: 2976

Trade shows serve as fertile grounds for lead generation, providing a thriving environment for networking and...

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