InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Events

The Essential Guide to Event Sponsorship ROI

Views: 2074

Event sponsorships are a powerful tool for brands to connect with engaged audiences, but they also represent a significant...

Event Lead Qualification: The Problem with Incentives

Views: 739

The $25 Gift Card That Exposed a Bigger Pipeline Problem When Incentives Go Too Far Sales often comes with tactics. Promos....

The Ultimate Guide to Tradeshow Lead Management

Views: 1723

You’ve just wrapped up a major tradeshow. Your team is exhausted but exhilarated. You’ve collected hundreds, maybe thousands,...

How to Collect Leads at a Tradeshow To Measure ROI

Views: 814

Tradeshows are a powerhouse for generating high-quality leads, but simply showing up isn’t enough. Without a clear strategy...

How to Calculate Tradeshow ROI In 2025

Views: 770

Tradeshows represent a significant investment of time, money, and resources. You spend months planning, designing your booth, and...

How to Set Event OKRs That Ladder to Pipeline

Views: 729

Picture this: You’ve just wrapped up what felt like the event of the century. The venue was stunning, the speakers were...

Event Planning Checklist for Business Functions: A PA’s Perspective

Views: 1557

When you’re a PA, you’re often the one trusted to pull off the company’s biggest business functions – from client dinners...

World Photography Day: A Toast to the Top 25 Storytellers of Events

Views: 1018

Every event has its music, its speeches, its drama, and its magical moments… but if there isn’t a photographer there to...

How to Measure the Success of Your Event (Beyond Attendance)

Views: 1352

The event ended, the lights dimmed, and the feedback from attendees and sponsors alike sounded something along the lines of “It...

8 Best Trade Show Lead Capture Apps for Easy Retrieval

Views: 4870

Trade shows serve as fertile grounds for lead generation, providing a thriving environment for networking and...

Top AI Events in 2025 (For Event Professionals and Business Leaders)

Views: 3076

  According to McKinsey research, 88% of global enterprises are currently undergoing an AI transformation; yet, fewer than...

What Are the 7 Stages of Event Planning?

Views: 2742

Every unforgettable event starts with a moment: an idea scribbled in a notebook, a nudge from your boss, or a spark of...

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