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38 best marketing conferences to attend in 2020 [month by month calendar]

Posted on 01/17/2020

2020 schedule of corporate marketing conferences is filled up. If you work in technology, marketing, business, finance, healthcare or major industries chasing for marketing best practices on the chase of better ROI, check out the major fairs and conferences in the US and around the world.

Fill up the spaces of your agenda absorbing all the opportunities that a big marketing summit has to offer: exchange of ideas, learning and networking. Here’s our ultimate guide of the largest and most innovative marketing, technology, and business experiences.

Here are the best marketing events of 2020, in the United States and around the world, month by month:



Benefits of attending to marketing events, conferences and trade shows

Keeping up to date

Digital live events about marketing trends are constantly changing. This is due the fact that new techniques, strategies and insights come out everyday. Best practices of a few years ago are already outdated and you need to keep up with the new ones.

So, even if a marketing event is targeted at a specific niche, marketers can just ignore it. Integrations between traditional and digital, in-person and online experiences, and complete communication strategies being demanded from marketing pros.

Marketing events such as summits, conferences and learning experiences bring renowned professionals and share valuable knowledge on topics such as automation, event apps, content creation, content marketing, social media, inbound sales, metrics, etc.


Learning, experiencing and hands-on

Participating in lectures is an effective and focused way of learning. So keep attentive to it and do not share this moment with phone calls or distractive emails activities. Also, take to chance to send questions to speakers and clarify your doubts. If you can do your research about the theme to covered in the sessions you plan to attend, you will be able to have richer insights.create better insights.


Networking

During breaks in between sessions, use your time for interaction. Make contact with other participants, exhibitors, sponsors, peers and representatives of companies you’d like to be in touch with.

The events, therefore, bring together several people who have points in common, so participating in the lectures helps everyone to develop.


Business development

Marketing and sales events are often a place where two groups come to meet each other: marketing, communications and sales professionals; and companies who want to be part of this ecosystem. Therefore, this is the perfect ambient to look out for new clients.

Any small talk can turn into a good idea or ignite a partnership. Sponsors and planners are always looking to connect. Bring your business cards, relevant information, success cases and, if possible, a pen drives with your media kit, summarizing all of that.


Strenghten relationships:

In marketing, it is very common for companies that most of the relations are via mobile messages and video calls. These events are a good opportunity for in-person experiences. Meet the professionals you’ve been working with and strengthen important partnerships.


Benchmarking:

During the days you participate of a major marketing event, you see different and innovative options that companies are employing in their businesses. This will give you several insights and tools that will boost your own marketing strategy and bring even better results.

Talking to these guys and listening to some speakers is good for assessing how your company is doing in relation to other companies. If you’re looking for more specific trends to help event planners, sponsors, exhibitors and brands, check our latest Corporate Event Trends of 2020, or our blog post “52 Event Marketing Statistics: how you compare?”.

You can identify metrics such as conversion rates, sales volume, lead qualification practices and customer relationships and have an interesting view of your company’s position in this medium.


Going places

Boston, New York, Los Angeles, San Jose / CA, London, Frankfurt… you name it! Dive in the experience. Then, take some time off. Don’t fell guilty to take one to three days to enjoy the city where an experience is held. If the organization chose that place, it’s because it’s got something to offer. And after all, working with MICE Travel is all about mixing up a bit of leisure to our work .


1. CES Las Vegas

Why you have to go: CES 2020 ended on Friday, 10, and featured more than 20,000 products launched, revealing the future of technology. From global technology global brands to pioneer startups, more than 4,400 exhibitors showcased their latest technology products to some 170,000 attendees. In addition, the CES stage featured more than 1,100 speakers representing major global industries.  Our CE, Pedro Goes, brought us the biggest news and latest trends from Vegas in this video.

  • Location: Las Vegas (NV), USA
  • Next edition: Jan 6-9, 2021
  • Official website / buy your ticket: https://ces.tech

2. PSFK Conference

Why you have to go: The future of retail and e-commerce. Each year, PSFK’s Future of Retail 2020 conference highlights the need-to-know ideas and innovations driving successful commerce today. Featuring insights from experts both at emerging start-ups and leading corporations, this half-day program will explore how the best retailers and brands will play to, meet with, expect, serve and reward each of their customers in this new decade of retail innovation and opportunity.

  • Location: New York City, USA
  • Next edition: Jan 15th, 2020
  • Official website / buy your tickethttps://www.psfk.com/

3. Affiliate Summit West

Why you have to go: One of the main performance marketing event in the world, it’s the ONLY place where you can network and learn with 6,000 of the affiliate marketing industry’s stakeholders.

4. Contagious: Most Contagious

Why you have to go: Most Contagious is for anyone who knows creativity is a brand’s last legal unfair advantage and who wants to know about the ideas, trends and tech that will shape marketing in the year ahead. We take a year’s worth of campaigns, trends, insights and technologies and distill it into a single event, to help you hit the ground running in 2020.

5. Social Media Strategies Summit

Why you have to go: among the most searched digital marketing conferences, Social Media Strategies Summit sessions cover social media for PR, content strategy, case studies, digital marketing and brand strategy.

  • Location: San Francisco (CA), USA
  • Next edition: Feb 4-6, 2020
  • Location: Chicago (IL), USA
  • Next edition: April 28-30, 2020
  • Location: New York City, USA
  • Next edition: October 27-29, 2020

Official website / buy your ticket : https://socialmediastrategiessummit.com/

6. SMX West

Why you have to go: An all-new agenda featuring three search marketing lanes filled with 85+ tactic-rich sessions. You’ll get all the SEO and SEM trainings, plus two days of sessions on the hottest topic in search: digital strategy and commerce marketing.

7. B2B Marketing Exchange

Why you have to go: one of the most must-attend marketing events for B2B sales or marketing practitioners at the forefront of implementing cutting edge tactics and technologies.

8. SXSW

Why you have to go: 10 days of discovery, learning, and networking with creatives across interactive, film, and music industries. An essential among the marketing events destinations for global professionals, SXSW features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

  • Location: Austix (TX), USA
  • Next edition: Mar 13-22, 2020
  • Official website / buy your ticket : https://www.sxsw.com/

9. Smashing Conf

Why you have to go: Smashing Conferences are friendly, inclusive events for people who care about their work. No fluff, no fillers, no multi-track experience — just actionable insights applicable to your work right away. With live sessions on accessibility, performance, advertising, front-end, UX, CSS, JavaScript and interface design.

  • Location: San Francisco, USA
  • Next edition: April 21-22, 2020
  • Location: Austin, USA
  • Next edition: June 9-10, 2020
  • Location: Freiburg, Germany
  • Next edition: Set 7-8, 2020
  • Location: NYC, USA
  • Next edition: October 20-21, 2020

10. UX London

Why you have to go: a fantastic three-day event for UX designers. We bring engaging industry leaders from around the world to present a combination of inspirational and lively talks.



11. Social Media Week

Why you have to go:  Social Media Week brings together more than 3000 digital marketing professionals and 500 brands from over 50 countries to share ideas, insights and strategies for how to advance their businesses and brands in an age of unprecedented human-connectivity.

  • Location: NYC, USA
  • Next edition: May 5-7, 2020
  • Location: Los Angeles, USA
  • Next edition: Jun 17-18, 2020
  • Location: London, UK
  • Next edition: October 21-22, 2020

Official website / buy your ticket : https://socialmediaweek.org/

12. Global Business Travel Association (GBTA)

Why you have to go: with over 9,000 members, the Global Business Travel Association (GBTA) is the world’s premier travel and business meeting organization. With the business travel industry evolving at an unprecedented rate, GBTA Forum focuses on the most innovative in the industry. For travel managers, meeting planners and travel, tourism and event professionals.

  • Location: Denver (CO), USA
  • Next edition: Jul 25-29, 2020 
  • Official website / buy your ticket : https://www.gbta.org/

13. Social Media Marketing World

Why you have to go: Thousands of fellow marketers and influencers at the mega-conference designed to empower you with business-building ideas—brought to you by Social Media Examiner.

Location: San Diego(CA), USA

Next edition: Mar 1-3, 2020

Official website: https://www.socialmediaexaminer.com/smmworld/

14. Adobe Summit

Why you have to go: Over 3,000 business leaders, innovative retailers, expert agencies, and technical developers connect to shape the commerce industry. As a recent addition to Adobe Experience Cloud, Magento brings its Imagine community to Adobe Summit. 

15. Traffic & Conversion Summit

Why you have to go: Thousands of  the world’s smartest marketers have descended upon San Diego, California to learn what’s new, what’s hot, and what’s actually working in digital marketing. If you’re a marketing professional, agency owner, consultant, or entrepreneur, feel welcome.

16. ContentTECH Summit

Why you have to go: ContentTECH conference wants to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

17. Confab

Why you have to go: From UX to storytelling, accessibility to structure, Confab brings together those who are committed to making content more useful and usable. Come find your people at Confab.

18. Digital Growth Unleashed

Why you have to go: Digital Growth Unleashed will leave you knowing how to attract the right audience, align business models with the customer experience, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen.

19. OFFF

Why you have to go: OFFF is a community inviting all those whom are eager to learn, to participate and get inspired in a three-day journey of conferences, workshops, activities and performances.

OFFF hosts innovative and international talents to share their insightful experiences. It’s the key meeting point for all talents around the world to unite and collaborate.

20. NOAH Conference

Why you have to go: Connecting a digital ecosystem of 5,000+ senior executives, CMOs, leading experts and investors meet to discuss partnerships, investments or broaden their network.



21. Digimarcon Midwest

Why you have to go: Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Midwest 2020’s agenda will help attendees enhance their marketing efforts. Therefore, sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

22. The Next Web Europe Conference

Why you have to go: tech, business and innovation. Because it’s Europe’s leading tech festival,17,500 digital minds gather to share ideas and do business. Thus, TNW’s two-day festival showcases industry-leading keynote speakers, panel discussions, and workshops. Topics range from artificial intelligence to blockchain, and everything in between.

TNW 2019 is targeting the large audience of start-ups and entrepreneurs in the Netherlands, as well as the wider European market, as well as the large community of investors and businesses in Amsterdam, who see Amsterdam as their base of operations.

  • Location: Amsterdam, Netherlands
  • Next edition: Jun 18-19, 2020
  • Official website / buy your ticket : https://thenextweb.com/

23. Collision

Why you have to go: Collision brings together the people and companies redefining the global tech industry.

24. The Europas

Why you have to go: The Europas is the premier awards for Europe’s hottest tech startups celebrating the most ambitious and innovative tech companies across 22 categories.

25. Transmediale

Why you have to go: at the heart of transmediale’s activities is the annual festival that has turned into an essential event in the calendar of media art professionals, artists, and students from all over the world. The annually changing themes are being reflected through exhibitions, performances, screenings, and workshops. Among other things transmediale has discussed the role of emotions and cultural emergence in digital culture, the political, economic, and cultural divides of our time, the elusiveness of perpetually transitioning media cultures at the festival. It takes place at Haus der Kulturen der Welt, where every year about 25,000 visits are made during the festival period.

  • Location: Berlin, Germany
  • Next edition: Jun 28th – March 1st 2020
  • Official website / buy your tickethttps://transmediale.de/

26. MozCon

Why you have to go: A three-day, single-track marketing event into the deepest journeys of search engines. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.

  • Location: Seattle (WA), USA
  • Next edition: July 6-8, 2020
  • Official website / buy your ticket : https://moz.com/mozcon

27. MAICON

Why you have to go: MAICON is designed to help marketing leaders truly understand AI. Therefore, leaders can educate their teams, garner executive support and develop a near-term strategy for successfully scaling artificial intellingence. In addition, the event targets manager-level, CMOs and above marketers, and largely caters to non-technical audiences, meaning attendees do not need backgrounds in analytics, data science or programming to understand and apply what they learn.

28. INBOUND

Why you have to go: Every year, tens of thousands of marketers, salespeople, and customer success pros converge in Boston for a week of learning. 250+ speakers, nightly parties and interactive sessions make up for the signature event of famous inbound marketing platform Hubspot. If you still have any doubts about it’s importance, it’s good to mention that Michelle Obama has been a previous speaker among the biggest names in this conference.

  • Location: Boston (MA), USA
  • Next edition: August 18-21 14-16, 2020
  • Official website / buy your ticket : https://www.inbound.com/

29. NEXT Conference

Why you have to go: NEXT is where decision-makers and digital movers meet to learn, debate, connect and enhance their skills. Thus, every year, they gather 1500+ digital minds in Hamburg to discuss the big questions of our time.

  • Location: Hamburg, Germany
  • Next edition: September 17-18, 2020
  • Official website / buy your tickethttps://nextconf.eu/

30. IMEX America

Why you have to go: firstly, it’s considered a must-have in the marketing events calendar for business professionals, IMEX America is much more than a trade show focused on corporate events, seminars, meetings and incentive travel. Secondly, there are over 3,200 exhibitors with educational trails tailored to each participant’s learning preferences, which really helps IMEX Group stand out from the crowd. Anyone who can’t travel can check the broadcast online for free. That is, there are no excuses to lose.

31. Content Marketing World

Why you have to go: 125 sessions and workshops presented by the leading brand marketers and experts from around the world. 4,000 marketers from over 60 countries. Great opportunity to build your team, systems, processes, and focus on your personal skills development

32. WTM London

Why you have to go: staged annually, WTM London is the must attend, leading global B2B travel trade show.

33. Web Summit

Why you have to go: Web Summit is an annual technology conference held in Lisbon, Portugal, considered the largest tech event in the world. Founded in 2009, by Paddy Cosgrave, David Kelly and Daire Hickey, Web Summit was originally held in Dublin, Ireland, until 2016, when it moved permanently to Lisbon, Portugal. Web Summit has often been described as one of the most important tech marketing events in the world and with remarkable past speaker such as Tony Blair, Edward Snowden and Katherine Maher – an these were only to speak about last year!

The conference’s topics center on internet technology, emerging technologies, and venture capitalism.

  • Location: Lisbon, Portugal
  • Next edition: November 14th – 2020
  • Official website / buy your ticket : https://websummit.com

34. Event Tech Live

Why you have to go: being a business fair, it is aimed at tourism companies or corporate and professional events that represent them. Influential in the European market since its inception in 2014, Event Tech Live connects a number of global companies in the corporate event industry. Like most international marketing events, it has a comprehensive program, with a wide range of exhibitors and speakers. In addition, participating companies can still apply for the institutional award, The Event Technology Awards.

35. Slush

Why you have to go: A gathering of 25,000 curious minds, including 3,500 startups and 2,000 investors. The mission of Slush remains the same: to create and help the next generation of groundbreaking entrepreneurs.

  • Location: Helsinki, Finland
  • Next edition: November 19-20, 2020
  • Official website / buy your ticket : https://slush.org

36. RISE

Why you have to go: RISE is one of the marketing events produced by the team behind Web Summit and Collision – two of the largest and fastest-growing tech conferences on the planet. 16,000 attendees are predicted and 71% of them are Leaders and Senior Managers from more than a 100 countries. So, they’ll be joined by startup founders, journalists from major global media outlets, hundreds of influential investors, and thousands of attendees for three days of unparalleled networking potential.

  • Location: Hong Kong
  • Next edition: 2021, exact dates TBD
  • Official website / buy your ticket : https://riseconf.com/

3.7 Wired

Why you have to go: the most important marketing event about innovation in Brazil and one of the highlights of Latin America marketing scene.

38. FastCO: Innovation Festival

Why you have to go:  The fifth annual Fast Company Innovation Festival convened thousands of makers and innovators from across the globe. Thus, for five days, they’ll be presenting the best ways to do inspired conversation, purposeful networking, and meaningful takeaways.



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