Posted on January 24, 2024

A 2024 Guide on Pharma Event Management Companies

Managing pharmaceutical events can be a daunting task, with a myriad of logistics and compliance regulations to navigate. That’s where expert pharma event management companies come in, offering their expertise to reduce your stress and ensure you achieve your business goals more easily.

At InEvent, we understand the unique challenges of organizing events in the pharmaceutical industry. With a wealth of experience working with 20+ pharma event management companies and 10 out of the top 20 life science companies in our customer database, we’ve gained invaluable insights into what it takes to succeed in this space.

One of the key tools at our disposal is our fully compliant life science event platform and mobile event app. These cutting-edge solutions have helped pharma companies effectively manage engaging HCP (Healthcare Professional) events, ensuring that compliance is never compromised.

To assist you further in your journey, we’ve curated a list of examples of the top pharmaceutical meeting planning companies we’ve had the privilege of working with. However, it’s essential to note that this list is not for commercial purposes but rather to share useful information based on our own experience. The companies are listed alphabetically, not in order of preference.

What Are Pharma Event Management Companies?

Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. These events can range from small medical standalones, advisory boards, and investigator meetings to satellite symposia at large international congresses. 

These companies possess a deep understanding of the healthcare industry, including the unique needs of pharma companies and professionals, as well as the expectations of HCPs. They are well-versed in the latest trends and regulations in the pharma event space and have established vendor relationships that can save you money on event technology tailored to the life sciences industry.

In today’s digital era, it’s more important than ever to partner with an experienced pharma event management company that can handle all event logistics, from conception to execution, while ensuring full compliance. This is particularly crucial for global life science and pharma organizations that host hundreds or even thousands of events each year.

Pharma event management companies offer a comprehensive range of services, including:

Conceptualizing the Event Theme and Content: Crafting the event’s messaging, theme, and content to align with the objectives.

Logistics Management: Handling logistical details such as securing venues, booking accommodations, and arranging transportation.

Sourcing Key Opinion Leaders (KOLs) and KOL Engagement: Identifying and engaging influential experts in the healthcare field.

Managing Speakers and Presentation Decks: Coordinating with speakers and ensuring compliance with content.

Promotion and Marketing: Creating marketing strategies through social media and email campaigns to maximize HCP attendance.

Onsite Management: Overseeing all on-site activities, including registration, catering, and technical requirements.

Capturing Feedback and Event Metrics: Gathering valuable data and feedback to measure the event’s success and improve future ones.

Key Pharma Event Management Services

To execute a successful pharma event, you need a team with industry-specific experience and a suite of essential services. The top pharma event management companies offer:

Strategic Planning: Collaborating with you to define event objectives, target audience, messaging, venue selection, and budget considerations.

Logistics Management: Handling venue booking, travel arrangements, accommodation, catering, audio-visual equipment, and entertainment.

Content Development: Developing impactful program content, sourcing high-caliber speakers, and ensuring content complies with industry regulations.

Promotion and Marketing: Utilizing social media marketing, email campaigns, media partnerships, and more to boost HCP attendance and participation.

Onsite Management: Providing dedicated staff to oversee event activities, assist attendees, troubleshoot issues, and facilitate networking.

Reporting and Analysis: Delivering comprehensive post-event reports, metrics, and analytics, including attendance, survey feedback, social media impact, and ROI insights.

Benefits of Working with a Pharma Event Management Company

Partnering with a pharma event management company offers numerous advantages:

Access to Resources: These companies have established relationships with top venues, caterers, A/V providers, and other vendors, often securing better deals and availability. They also have access to the latest event technology and equipment.

Compliance Knowledge: Pharma event management companies are well-versed in industry-specific compliance regulations, ensuring that your event adheres to legal and regulatory requirements, reducing the risk to your organization.

Peace of Mind: Planning a pharma event involves countless details and moving parts. Professional event planners anticipate potential issues and have contingency plans in place, allowing you to focus on the big picture while they handle the details behind the scenes.

Choosing the Right Pharma Event Management Company

Selecting the right partner for your pharma event is crucial to its success. Consider the following factors when evaluating pharma event management companies:

Experience and Expertise: Look for companies with a proven track record in organizing pharma events, including an understanding of industry regulations and compliance.

Technology and Innovation: Choose a company that leverages the latest event technology and offers innovative solutions to enhance your event’s impact.

Customer Service: Seek a company that provides high-touch customer service and values long-term partnerships. Request references from past clients to gauge their level of support.

Pricing and Value: While budget is important, prioritize value over cost alone. Compare proposals from different companies and ensure transparency in pricing.

Top Pharma Event Management Companies in 2024

Here is a list of top pharma event management companies in 2024, including key details about each company:

1. InEvent:

Services: Global event platform and mobile event app

Specialization: Event technology and management for the life sciences and pharma industry

Clients: EOCI Pharmacomm, Bayer, Sanofi, METZ Pharma, Lilly

2. Ashfield Event Experiences:

Services: End-to-end healthcare event solutions

Specialization: Healthcare and pharmaceutical event management

Clients: J&J, Genmab, EMD Serono, Sanofi, AstraZeneca

3. BCD Meetings & Events:

Services: Event management and global meeting solutions

Specialization: Meetings and events across industries, including pharma

Clients: N/A

4. EGG Events:

Services: Experiential communication agency

Specialization: Conception, management, and production of events, with a focus on healthcare

Clients: Sanofi, Worldline, Google, Bacardi, L’Oreal

5. INNOTIO:

Services: Tailored event management solutions for pharmaceutical companies

Specialization: Event management and strategy for the pharma industry

Clients: N/A

6. ITA Group:

Services: Designing events that connect meaningfully with attendees

Specialization: Event strategy, management, and production

Clients: Sanofi, Maritz, Pharma event management companies – Maritz

7. MCI Group:

Services: Global event management and strategic solutions

Specialization: Event management for various industries, including healthcare

Clients: N/A

8. McVeigh Global Meetings and Events:

Services: Innovative event management and production solutions

Specialization: Life science and pharmaceutical meetings and events

Clients: International Air Transport Association (IATA), Global F500 Pharmaceutical, Verizon

9. Meetings & Incentives Worldwide:

Services: Event management, sourcing, and compliance reporting

Specialization: Event solutions across industries, including pharma

Clients: Merck, Abbott, Biogen, Intel, JLL

10. Viseven:

Services: MarTech services for Pharma and Life Sciences

Specialization: Digital transformation, marketing, and content solutions for pharmaceutical companies

Clients: Biogen, Abbott, Bayer, Takeda, Novo Nordisk

These top pharma event management companies offer a range of expertise and services to meet your unique event needs. When choosing a partner, consider your specific requirements, budget, and the company’s experience in the pharmaceutical industry.

Wrapping Up

In conclusion, partnering with a pharma event management company can streamline the event planning process, ensure compliance, and ultimately lead to the success of your pharmaceutical events. With their industry-specific knowledge and dedication to delivering exceptional experiences, these companies allow you to focus on connecting with HCPs and conveying key messages while they handle the intricacies of event management. When selecting a partner, thorough research and careful consideration will help you find the perfect match for your event goals.