The ultimate sales kick-off guide for 2024

The Ultimate Sales Kickoff Guide for 2024.

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Posted on January 3, 2024

2024 is a year of new beginnings. It will allow companies to revamp aspects of their operations that did not fare well last year. Or, even if those areas did well, the new year offers companies the opportunity to improve. Sales is a crucial aspect of a company’s operations as it is the unit that keeps a business in business. The new year has taken off already, and every company desirous of improving its revenue needs to prepare its sales kickoff. This post will give you a comprehensive sales kickoff guide to help your organization set the tone for the year. It will also help create a unified vision among team members. 

What is a Sales Kickoff? 

A sales kickoff is an event that helps kickstart a new year of sales and helps to set the tone for the upcoming year. It is typically held at the beginning of the year. A sales kickoff involves planning meetings, presentations, and motivational talks. It also involves team-building activities, and other initiatives to help get the sales team in a motivated mindset. 

A sales kickoff helps to motivate and inspire everyone on the sales team. It is also used to set objectives and strategies for how team members should approach selling in the new year. It is a chance for leaders to review past successes, evaluate areas that need improvement, and discuss needed changes for the year. 

Guide to planning a sales kickoff event.

1. Establish an overarching theme

Your theme should be clear, concise, and memorable to become a rallying point throughout the year. You may choose to focus on a particular goal or target market for sales efforts this year, or you could go with something more abstract like “embrace uncertainty” or “work together as one.” These themes will become the starting points to guide your company’s sales process

2. Set SMART goals

Goals should be Specific, Measurable, Attainable, Relevant, and Time-based (SMART). Consider what success looks like for your team this year, and make sure each goal is associated with concrete metrics so progress can be tracked throughout the year. 

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3. Create an agenda

You decide what activities you’ll have during your sales kickoff meeting and how much time each will take. Think about activities that will motivate people to take action, such as role-playing scenarios with colleagues or creating teamwork activities that inspire collaboration between departments within your organization. 

4. Schedule breaks

Breaks are essential when creating an agenda. This is because they allow people to take regular time off from intense discussions. Breaks also help prevent burnout. They give people time to relax and refresh their minds before returning to work mode. Breaks lead to better results overall.

5. Market your event

Get the word out about your upcoming event. You can use traditional marketing techniques such as email blasts, social media campaigns, and flyers in strategic locations around town. Don’t forget to leverage your existing network, too. Ask people in person if they would like to attend or join in online conversations about the topic of discussion. 

6. Utilize technology

Utilize Articificial Reality (AR) and Virtual Reality (VR) technology

There are many technologies available today that can enhance any sales kickoff event. One of them is virtual reality simulators for role-playing scenarios. Another is interactive whiteboards for brainstorming sessions. Look into what solutions best suit your needs when it comes to creating a dynamic learning environment during these events! 

7. Assess feedback afterward

In all, don’t forget to seek feedback from attendees. Ask them questions about what went well and what didn’t. Drill it further down to what could have been done better. Take whatever feedback you get into consideration when planning future events. This will help you identify areas that need improvement so that future kickoffs can be even more successful.


Sales kickoffs are a great way for companies to set expectations for employees, introduce changes or updates, and review achievements from the past year. Companies can also seize the opportunity to present new products or services to stimulate creativity and innovation within teams. Sales kickoffs are used to encourage networking among colleagues from different departments and recognize individuals’ or teams’ successes. They are meant to be fun, so companies should strive to make them interactive with plenty of engagement opportunities. Sales kickoffs should not become just another meeting but an exciting event everyone looks forward to attending. 

Need an award-winning event management platform to host your sales kick-off event? Get in touch with an InEvent expert today and have all your questions answered.

© InEvent, Inc. 2024