Webinar marketing cannot be over-emphasized. They are one of the best sources of valuable information. The reason is that you can listen to experts sharing knowledge from wherever you are. In fact, this is why it is the in-thing for most marketers and business owners as they can leverage it for marketing purposes.
However, as efficient as webinars are for marketing purposes, they also need marketing strategies to help them reach a wide range of audiences. Are you a business owner, or marketer and wish to get tips on the best webinar marketing strategy? Continue Reading.
What is webinar marketing?
Basically, webinar marketing is any activity that you facilitate via a webinar. This can include sales pitches, customer advocacy studies, deep-dive panel events, etc. Of all the marketing channels available, webinars stand out in their ability to engage audiences. It gives the presenter the opportunity to interact with attendees by asking questions and responding to polls and surveys.
How do you market your webinar?
To market your webinar it is important that you put in place working strategies to get your webinar in the eyes of your audience. In this case, you will need to invest in both paid and organic advertisement means. Additionally, you can also leverage some of these tips from our experts:
1. Drive signups with email marketing
Email marketing is one of the easiest ways to market your webinar to your audience. To make it effective, we advise that you have at least three mail pitches ready to fly at least two weeks in advance. You should send the first at the beginning of the two weeks, the second the following week, and the last on the day of your webinar. Ensure that your mail pitches highlight every aspect of your webinar and encourage your guest speakers to provide a personal notes to your audiences.
2. Use Targeted Ads.
With this medium, you can reach a wide range of audiences. You can leverage the power of the various social media platforms available today to reach out to your prospective registrants. To do this you will need to do thorough research on the social media your customers are concentrated on. This could be Twitter, LinkedIn, Instagram, etc. Sign up for their advertisement campaigns, or get a professional to run targeted ads on your behalf. Additionally, you can make a thorough research on your top competitors to see the keywords, languages, and strategies they are using. Emulate this to promote your webinar and for sure you will see tremendous results.
3. Get Brand Influencers involved:
Align with popular brand influencers in your niche to help you promote your webinar. They can share the link to your webinar on their various social media platforms or do a short video telling people about the benefits they will derive from registering for the webinar. By targeting the right brand influencers you will see results.
How do you promote your webinar effectively?
If wish to promote your webinar effectively you can leverage these amazing tips from our marketing strategist:
1. Create a short teaser video of the webinar
2. Promote your webinar on top webinar listing websites
3. Leverage social media paid Ads
4. Make use of a brand influencer
5. Promote your webinar using well-curated and written email blasts
6. Write a blog article about the webinar
How do you attract people to your webinar?
You might have been wondering what to do if you are having difficulty marketing your webinar. Not to worry, all you need is a working promotional strategy. The reason is that attracting an audience to your webinar depends on 3 main things, these are the topic you choose, your efforts at promoting the webinar, and how you engage people. Asides from this, you can also leverage these tips from our marketing strategist:
1. Promote your webinar
2. Ensure that your webinar content is high quality
3. Make the registration form simple and with fewer details.
4. Partner with brand influencers.
5. Choose a relevant topic for your webinar.
How far in advance can I promote my webinar?
You should promote your webinar in advance at most three to four weeks before the webinar. However, it is important to note that time might be more depending on how much time you need to prepare for your event.
As you would agree, big conferences such as partner summits, and virtual conferences will take more time than regular webinars. In fact, on an average, their promotion cycle must be between 50-60 days.
1. Typical Webinars
If you are promoting typical webinars, it should not be more than two to three weeks in advance. Your promotion should include blog posts, social media updates, email updates, and the likes. If you are making use of brand influencers or partnering with advertising agencies ensure that your promotion starts two to three weeks before the main event.
2. Big Ticket Webinars
Big Ticket webinars require proper planning. On this note, you will need enough time to plan in advance. Advisably, we expect that you should start planning in advance at least 6 months before the day of your seminar.
Tools for webinar marketing
To market your webinar effectively you can leverage any of the following tools recommended by our experts:
1. Content Calendar
This will help you to know what content you are sharing and on what channel. You can use content calendars created by content experts or spreadsheets. With this tool you can monitor what message is going out, the audience it is going to, and the channel.
Emails are an important marketing tool for webinars. As an organization, you certainly have an email solution in place. You can leverage this tool to promote your webinar. Tools such as Hubspot, Mailchimp, and Marketo are very useful tools.
3. Marketing Automation
With the marketing automation tool, you can analyze your marketing performance and also manage it effectively. YOu can make use of automation software such as Hubspot, Pardot, Marketo, etc.
4. Analytics Tools
Your marketing strategy will not be complete without an analytics tool to monitor your market performance. This will help you track your organic, email, and paid performance. You can leverage tools such as Google Analytics, Tableau, Domo, and more.
Webinars are great marketing tools that needs marketing themselves. With the right marketing strategy in place you are guaranteed of success. Your webinar will travel far and wide and will yield maximum returns. Leverage the information our experts have provided in this article to take your webinar to the next level