Creative Ideas to Make Your Next Corporate Event Memorable
Most of the time, individuals think of corporate events as an occasion where they can walk away with new knowledge, a must-have product, or even a partner for a project they’re planning to start. While these should be part of your goals when planning a corporate event, you should also aim to make the affair a memorable one.
However, you should know that memorable corporate events don’t appear out of nowhere. You need to come up with creative corporate event ideas and exert extra effort to ensure that your guests remember what you planned.
Achieving this will not only keep your guests satisfied but also allow them to remember your brand and your event long after. Here are some ways to make your in-person corporate events memorable:
Give Your Event an Identity
It’s great to plan a corporate event that is described as well-organized and decent. However, if your goal is to make an impression on your guests, these comments are not enough.
One way to make your corporate event stick to your guests’ memories is by giving it an identity. This may include having some creative corporate event ideas about the occasion’s theme and making sure it stays consistent throughout the event.
When picking a pre-planned theme for your corporate event, your main goal is to choose one that sets it apart from others. It can either be a powerful theme that gives out a strong effect and can be seen throughout your event or a more subtle one that stays in the background and can only be noticed when observed thoroughly.
Prioritize Guest Experience
Your guests won’t bother remembering your corporate event if they feel uncomfortable the whole time. So, if you want them to pay attention to the things you planned and your effort, your main goal is to make them as comfortable as possible.
This means that you should provide them with everything they will and do need during the event. If possible, you should also put these things in front of them so that it’s always at arm’s reach.
You can achieve this by having a well-stocked and accessible bar, a comfy seat, and enough space to walk around. This way, you won’t have to worry about your guests getting bored or uncomfortable while they’re at the event. If your budget permits, you can also hire a professional caterer to take care of your guests and make them feel welcome.
Help Your Guests Interact
It’s not enough to just make sure your guests are comfortable with their surroundings. You should also make sure that they stay engaged, get to interact with each other, and are able to build connections. By doing this, you’re not only making it easier for them to remember the event but are also allowing your brand to stay in their minds.
You can make this possible by providing them with talking points that they can all relate to and talk about wherever they are in the venue, whether in line for food, sitting around, or waiting for the show to start.
The talking point you choose depends on your corporate event’s theme. It can either be a captivating performer, a large event centerpiece, or even a unique food station that you set up for your guests. As long as it can make your guests intrigued and get them to talk with each other, it’s enough to make your event one step closer to becoming memorable.
Set the Mood
The design and atmosphere of your corporate event will also affect your guests’ experience. A well-designed affair doesn’t only make your event look stunning but also sets the perfect mood and atmosphere for them to enjoy every corner of it.So, make sure that you come up with creative corporate event ideas about your event’s design. This includes picking the perfect venue, incorporating music, and collaborating with reliable decorators that can turn your ideas into reality.
Impress Your Guests
Your guests won’t find your event memorable if all they get to see are run-of-the-mill activities. To take it up a notch, you should find ways to wow them with something special and unexpected.
This may include having a stand-up comic come to perform, renting carnival games and activities, or hiring a band that can liven up the event. You should also look for innovative corporate event ideas that you can incorporate to make your event memorable. However, if you want to stand out while staying subtle with your corporate event, one way to wow your guests is by inviting an inspirational speaker.
You don’t need to have a famous speaker to wow your guests. As long as the person you invite is charismatic and can speak in front of your guests with authority on their chosen topic, they’ll be able to appeal to your guests and make them remember your event.
Use the Power of Social Media
Getting your guests involved with your corporate event as it’s happening is one of your main goals if you want to make your affair memorable. Since it would be hard to keep every guest interacting with whoever is on stage, you can use the power of social media marketing to keep them engaged.
The first thing you can do is create a hashtag and encourage your guests to use it when posting or tweeting about your corporate event. This not only helps you keep track of the conversations and posts about it but also gives your guests a sense of community as well.
You can maximize this community involvement by setting up a digital photo booth where your guests can take pictures and post them on social media. You can also add the hashtag you created to these pictures as well as a link to your website or social media accounts.
Take Advantage of Innovative Digital Technology
Finally, you can make your corporate event memorable by taking advantage of the latest digital technologies for your live event. Doing so will allow you to make your guests’ experience seamless from the start of your in-person corporate event to the end.
There are several types of technology that you can use to make your event memorable, and one of them is the InEvent event management platform. This innovative software allows you to power up your corporate events with an array of powerful benefits, such as chaos-free on-site check-in, accessible information about your venue and planned activities, and an exclusive social network for your corporate event.
Find Creative Ideas for a Memorable Corporate Event
Making your in-person corporate events memorable isn’t an impossible feat, especially if you use the tips mentioned above. So, start by finding creative corporate event ideas and planning the design, atmosphere, and activities of your corporate event. Then, use the power of social media to get your guests involved and interacting with each other, and finally, take advantage of innovative digital technology to make the experience seamless. Doing all of these will help guarantee that your guests remember your corporate event for a long time.
The author Marc Bartolome is the Head of Business at SEO Services Australia, a strategist, and enabler of hundreds of successful digital marketing campaigns. Always looking out for the little guys, he specializes in helping SMEs create a bigger impact online – which is why he writes blog posts like this.
About the Author / Ana Almeida
