The Top Five Event Planner Marketing Strategies for Massive Success
As an event planner, you know marketing is essential to your success. Without a strong marketing strategy, you will struggle to attract new clients and grow your business. But what are the best marketing strategies for event planners?
You can use many different marketing strategies, but not all will be effective for your business. First, it is essential to understand your target market and find out what they want. Then you can work on finding the best marketing strategy to give them what they need. Once you know what your target market wants, you can tailor your marketing efforts to meet your potential client’s needs.
You need to attract new clients and keep them returning for more. While your events may speak for themselves, you still need great marketing to make sure you stand out from the crowd. Luckily, there are some simple event planner marketing tips you can follow to get started.
This article will dive into event marketing and the top five event planner marketing strategies you can implement for massive success.
What Is Event Marketing?
Event marketing is the process of promoting and marketing a specific event. An event planner will then use this process to plan and market an event for their client. This can include anything from a corporate meeting to a music festival. Event marketing involves creating a marketing plan, targeting the right audience, and using the proper channels to reach them.
You can use many strategies to market your event, but it is crucial to tailor each approach to your specific target market. For example, if you are targeting business professionals, you will want to use different tactics than music fans.
That is the basis of successful event planner marketing. Now let’s get into some more specific strategies.
What Are the Top Five Event Planner Marketing Strategies for Massive Success?
Below are the five best strategies you can implement to help achieve more success in the world of event planning.
Let’s get into it.
1. Have a Well-Designed Website That Showcases Your Work
Any good marketing strategy begins and ends with your website. A well-designed website is an essential marketing strategy for event planners to achieve massive success. It allows them to showcase their work professionally and polishedly, which can impress potential clients and help them stand out from the competition.
Additionally, a well-designed website can be a powerful tool for generating leads and attracting new business. By including clear and concise information about their services and examples of their past work, event planners can make it easy for potential clients to learn more about what they offer.
Quick tips to optimize your website for success:
- Make your website’s design simple and easy to navigate.
- Include clear and concise information about your services and examples of your past work.
- Make it easy for potential clients to learn more about your offer.
- Build trust and credibility with potential clients by having a solid online presence. Pro tip: use a responsive Google review widget to showcase your Google reviews on your website.
- Use effective calls to action to encourage potential clients to contact you.
Everyone is online now, so you need to ensure that your number one source where people can find your work — your website — is optimized for getting you more clients. Have a dedicated page showcasing your best, most popular, and most successful events.
Also, ensure the best ways to contact you are prominently displayed throughout your website. There’s nothing worse than liking what you see and not knowing how to get in touch.
2. Create a Solid Social Media Presence With Lots of Engaging Content
Creating a strong social media presence is one of the best things event planners can do to market their business. By sharing engaging content, they can attract new customers and keep them returning for more.
Content is king when it comes to social media. That’s why event planners need to ensure they are constantly creating new and exciting posts that will capture the attention of their target audience.
One way to do this is to share photos and videos from past events. This will give potential customers a taste of what they can expect if they book your services.
You can also use social media to promote special deals and promotions. For example, you could offer a discount to customers who book their event within a specific time frame.
Another idea is to use social media influencers to put the word out about your event. Influencers are an increasingly popular way to promote events and are surprisingly effective at bringing in people. You can contact bloggers, vloggers, and other social media influencers in your niche to put the word out about your event to their followers. They may require some form of compensation — monetary, free tickets to another event or some other form of payment.
The bottom line is that your marketing strategy needs to include social media if you want to achieve massive success as an event planner. Many tools and software available today can help you write social media posts, accurately schedule them, and ensure you’re caught up with replying to everyone who’s contacted you.
3. Use Search Engine Optimization To Make Sure Potential Clients Can Find You Online
One of the most critical event planner marketing strategies is using search engine optimization (SEO) to ensure your website appears as high as possible in search engine results. When potential clients search for event planners in your area, you want them to see your website first. And that’s where SEO comes in.
SEO is the process of optimizing your website with keywords that help you rank higher on Google and other search engines. You can use specific keywords and phrases to ensure your website appears higher on results pages. As a result, more people will see your website and learn about your event planning business.
As an event planner, you should have a niche and, therefore, a target audience. Once you have a target audience and a niche, you can find the SEO keywords that those people most often use and insert them into your website copy. This will allow your websites and landing pages to rank higher on search engine results pages (SERPs) and skyrocket the success of your marketing strategy. There are many SEO software tools you can use to help you out.
SEO is one of the more crucial aspects of achieving success with any online career, especially if you want to be a sought-after event planner. The best way to get noticed more and have people calling to book events with you is to utilize the power of SEO and jump to the top of people’s online searches. Soon, you’ll be on your way to attracting more clients and growing your business.
4. Send Out Regular Newsletters With Event Updates and Promotions
Newsletter (e-newsletters, as opposed to paper newsletters) marketing is a great way to stay in touch with your clients and promote your event planning business and should be integral to your marketing strategy.
There are many benefits to emailing out regular newsletters
- You can keep your clients up-to-date on the latest news, events, and upcoming promotions and discounts.
- A great way to connect with your clients.
- An easy way to share important updates, news, and information with your clients.
- Best of all, they’re a great way to promote your business!
When creating your newsletter, be sure to include a variety of information. Share highlights from recent events, offer tips for planning successful events, or showcase pictures from past events. You can also include promotional codes or discounts that are valid for a limited time.
If you’re not currently sending out newsletters, now is the time to start! It’s a quick and easy way to connect with your clients and promote your event planning business. And the results can be impressive.
5. Use Event Hosting and Planning Software To Streamline Your Marketing Strategy From Beginning to End
Event planning and hosting software can be a great way to facilitate your event planning business better and market your events more effectively. By using software, you can automate many of the tasks associated with event planning, including marketing.
Event hosting and planning software can help you develop an effective marketing strategy by keeping track of your target audience, sending automated emails and newsletters, and managing your social media accounts.
In addition, the software can even help you develop custom promotional materials, such as flyers and posters.
Using event planning and hosting software also saves time and energy while still marketing your events effectively. This will allow you to focus on other aspects of your business, such as developing relationships with clients and suppliers.
Ultimately, using all-on-one event planning software to plan events and marketing strategies from start to finish will help you grow your event planning business and attract more clients.
InEvent is one such software that can help event planners achieve massive success. InEvent is an all-in-one event planning hub with an enterprise ecosystem of services to implement solutions for event managers from start to finish. Their software is designed to help companies transform their corporate events, trade shows, exhibitions, meetings, and training sessions into more efficient and cost-effective experiences.
Event planners are becoming more popular as a career, and with the advent of online events, becoming a necessary job to facilitate massive online events and meetings.
A unique aspect of being an event planner is that they need a robust marketing strategy to showcase all of their past work to get more work. All of the marketing strategies we’ve covered in this blog are essential for event planners looking to achieve massive success.
You can reach a wider audience and promote your business more effectively by optimizing your website, having a robust social media presence, utilizing SEO’s power, sending out newsletters with promotional codes, and utilizing event hosting software such as InEvent.
These event planner marketing strategies will help you achieve massive success as an event planner. So get out there, do the work, and become the best event planner you can be with these strategies.
This article was developed by Andrew Dunn founder of INDMND.com, providing valuable insights for business owners to leverage technology to 10x their businesses.