Webinars are a fantastic way to promote your business. But in order for people to attend your webinar and actually find it useful, you must offer them something worth remembering. It needs to be an experience unlike any other and which leaves behind a lasting impression – a sense that everything the audience has seen and heard has value because real relatability was evoked.
In this blog post, we’ll explore tips on webinar strategy, so you can make a webinar that everyone remembers.
7 effective ways to make a webinar that everyone remembers
1. Have a Clear Goal
Webinar hosting is an exciting process, but it can become overwhelming if you’re not clear on what your goals are. The first step is to think about what you want your webinar to achieve. Do you want to promote a new product? Teach people how to do something? Whatever your goal may be, it’s important that you have a clear end in mind before you start planning. This will help ensure that your webinar stays on track and doesn’t stray into unrelated territory.
Having a clear goal will also help to determine the content and tone of your webinar. For example, if you want to introduce a new product, the webinar will likely be more sales-focused. On the other hand, if you want to teach people about a particular topic, the webinar should be more educational.
2. Identify Your Audience
The next step is to determine your target audience. This is essential because you need to know who you’re speaking to in order to tailor the webinar content accordingly. Think about who would be interested in attending your webinar and what they would want to get out of it. In a webinar about a new smartwatch, for example, your target audience might be current customers or people known to be interested in innovative technology. Or, if you’re teaching a course on conflict resolution, you’ll want to attract people who are new to the topic or who need a refresher.
3. Plan the Webinar Carefully
Once you know what you want to achieve, it’s time for webinar planning. This is arguably the most important step, as if the content is boring or difficult to follow, people are not going to remember what you told them.
The webinar should be structured in a way that is easy to follow and digest. For example, if you’re teaching people how to market their business on Instagram, you probably want to start with the basics and then build up to more complex concepts.
It’s also important to keep things organized and on track. This can be difficult, especially if you’re covering a lot of information, but it’s crucial if you want people to actually remember what you’re saying. One way to do this is by using an outline or mind map to plan out your webinar before you start. That way, you’ll know exactly what points you need to hit during the webinar, and you won’t get sidetracked.
Another thing to keep in mind is that people these days have shorter attention spans than ever, so your content must be able to hold their interest from beginning to end. This can be achieved by incorporating interactive elements such as polls, Q&As, and live demonstrations. And, if it’s appropriate, throw in a little humor to keep things lighthearted.
One more way to keep things fresh is by introducing visuals and animations during the webinar. People are more likely to pay attention if they see something they find visually stimulating. Plus, charts and graphs will help explain complex concepts. Just be sure not to go overboard – too many visuals can be just as distracting as none at all.
4. Pay Attention to Quality
Of course, none of this matters if the audio and video quality are poor. After all, if people can’t hear or see what you’re saying, they’re going to tune out.
To ensure that your webinar is high quality, start by investing in some good audio equipment. This might include a microphone, headphones, and even a sound mixer if you’re planning on having multiple speakers. You should also test your equipment ahead of time to ensure that everything is working properly. Make sure that your microphone is set up correctly and that there’s no background noise to distract from the webinar content.
It’s also important to have a solid internet connection, so there are no issues with the live stream. No one wants to sit through a pixelated webinar where they can barely hear the speaker. It’s also crucial to test the video connection – there’s nothing worse than starting a webinar, only to have the audio cut out.
You don’t want to be dealing with technical issues in the middle of a webinar. That’s why you need to make sure your webinar platform is user-friendly and reliable. For instance, InEvent or GoToWebinar are designed specifically for webinars and offer high-quality audio and video.
5. Make It Interactive
As we mentioned earlier, one of the keys to keeping people engaged during a webinar is to make it interactive. There are a few different ways you can do this. For example, you can incorporate polls and surveys into the webinar to get people’s feedback. You can also take questions from the audience throughout the webinar, or save them for the end.
Another great way to make a webinar more interactive is by incorporating live demonstrations. This could be something as simple as showing how to use a new product or software. Or you could do a live demo of an experiment or process.
Polls are a great way to get people involved and can be used to gauge people’s opinions on various topics. Q&As give people the opportunity to ask questions and get clarification on specific points.
Not only does this keep people engaged, but it also helps them learn and remember the information better. After all, people are more likely to remember something if they’ve seen it with their own eyes or actively participated in a discussion.
6. End on a High Note
Just like any presentation or speech, it’s important to end your webinar on a high note. This is your chance to really drive home the points you were making with the webinar. It will also help the audience remember the content and leave them wanting more.
One way to do this is to recap what was covered during the webinar. This is especially important if you covered a lot of information or the material was complex. You could also end with a giveaway or contest – that’s a great way to increase engagement and get people excited about your next webinar.
Last, but not least, finish with a strong call to action. Whether you want people to buy a product, sign up for a service, or simply learn more about a particular topic, make sure that your call to action is clear and concise.
7. Record the Whole Thing
In our no-so-perfect world, there will always be people who can’t make it to the webinar. That’s why you should record the event and make it available afterwards. This way, people can watch it at their leisure, and you don’t have to worry about losing potential customers. Most webinar platforms have an option to record meetings, so you won’t need any special software.
However, something can go wrong during the meeting. In this case, use a screen recorder to save your presentation beforehand and send the file to your attendees. You can also use the recording as a marketing tool. For example, you can post it on your website or social media platforms. You can also use it as a lead generation tool by asking people to provide their contact information in order to access the video.
Webinars are a great way to connect with your audience and share valuable information. However, it’s important to make sure that your webinar is well-planned and high quality. By following these tips, you can be sure to create a memorable experience for your audience.
Just keep in mind that planning and preparation are key. So take your time and don’t be afraid to experiment until you find a format that works for you.