InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Event Lead Qualification: The Problem with Incentives

Views: 127

The $25 Gift Card That Exposed a Bigger Pipeline Problem When Incentives Go Too Far Sales often comes with tactics. Promos....

How to Qualify Event Tech Clients Who Actually Drive Growth

Views: 138

By Pedro Góes, CEO of InEvent Originally published on LinkedIn. In the world of enterprise event tech, growth doesn’t just...

Lessons from 9-9-6 Startup Culture: Burnout, Boundaries, and Sustainable Growth

Views: 162

By Pedro Góes, CEO of InEvent Originally published on LinkedIn. In the world of early-stage startups, extreme work schedules...

AI in Event Planning: Why It’s the Next Logical Step for the Industry

Views: 189

Originally published on LinkedIn.  The event industry is one that evolves at near-blinding speed. Just when planners and...

The Ultimate Guide to Tradeshow Lead Management

Views: 198

You’ve just wrapped up a major tradeshow. Your team is exhausted but exhilarated. You’ve collected hundreds, maybe thousands,...

How to Collect Leads at a Tradeshow To Measure ROI

Views: 166

Tradeshows are a powerhouse for generating high-quality leads, but simply showing up isn’t enough. Without a clear strategy...

How to Calculate Tradeshow ROI In 2025

Views: 185

Tradeshows represent a significant investment of time, money, and resources. You spend months planning, designing your booth, and...

How to Write a Post-Event Report: Templates, Tools & Tips

Views: 336

The last attendee has left, the lights are down, and the event floor is empty. It’s a moment of relief for any event planner,...

Event Speaker Management: How to Manage 100+ Sessions, Panels, and Speakers Without Losing Track

Views: 217

Managing over a hundred speakers, sessions, and breakout panels isn’t just a game of logistics—it’s a high-stakes challenge...

Event Content Creation: A Complete Guide

Views: 215

The roar of the crowd, the buzz of networking, the keynote that changes perspectives—these are the moments we remember from...

How to Set Event OKRs That Ladder to Pipeline

Views: 181

Picture this: You’ve just wrapped up what felt like the event of the century. The venue was stunning, the speakers were...

Event Planning Checklist for Business Functions: A PA’s Perspective

Views: 250

When you’re a PA, you’re often the one trusted to pull off the company’s biggest business functions – from client dinners...

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