InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Event Marketing ROI: how to measure success [and 7 KPI’s to ensure it]

Views: 10988

At the end of the day, when you measure event success, every aspect leads you to one and only critical care-about: how did it...

NPS for events: why it’s crucial and how to start using.

Views: 20054

NPS, or Net Promoter Score, is one of the most relevant methodologies to measure brand success. It’s already being used by...

MICE Tourism: The Ultimate Guide to Understanding and Meeting the Needs of Business Travelers.

Views: 66545

MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions.   The acronym MICE is a general term...

The Event Planner career, with Tracy Fuller [Interview]

Views: 8873

“Listening to your client also means interpreting; you need to understand more than the words they say.” An Event...

Technology in events, with Adam Parry [Interview]

Views: 9624

“Technology in events is no longer a separate entity. Its part and parcel of event business and design.” Adam Parry...

Event Planning checklist for any type of event [2020 updated]

Views: 11810

Event planning is all about project management. Pressure is huge and everything needs to be perfect, at the right moment. Good...

Tourism industry and events, with Paula Lewis [Interview]

Views: 11231

“Events are essential in brand marketing. It is the perfect opportunity to show your target audience everything your...

How to choose a keynote speaker to your event.

Views: 10011

So how do you choose a keynote speaker for your corporate event? Check out these tips for a successful choice in your event...

3 steps to enhance your marketing strategy with recurrent events.

Views: 10629

Using activations as a marketing strategy is an experiential element of your brand. It means creating the chance for people to...

InEvent cited by Forrester Research.

Views: 9236

InEvent is proud to be cited by Forrester Research. Forrester is one of the most influential research and advisory firms in the...

Y Combinator selects InEvent to join the program.

Views: 9607

There are over 7000 startup accelerators around the world. Out of these, Y Combinator, the very first seed accelerator program,...

Social media, with Orkut Buyukkokten [Interview]

Views: 343

“I envision a future where social media will authentically connect people.” Once upon a time, there was a social...

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