A great way to ensure ensure efficient efforts in your business is to follow some some respected and renowned marketing influencers. In other words, this may be the missing inspiration to ensure projects with the best results. So, if you don’t know where to start or are feeling overwhelmed by the amount of self-entitled experts, here are 23 of the best marketers to follow on their LinkedIn, Instagram, Twitter, Blogs and other channels:
Aleksandra Panyukhina is the Head of Events at SEMrush. She has worked with software companies and is an ex pro athlete. Besides her strategic approach to events with a high concern with metrics and scalability, she brings such passion and excitement that just jump out of the screen.
Also, see her InEvent Talk about how to perfectly integrate digital and event marketing.
2. Will Curran
As the founder of Endless Events, Will Curran has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and Inc Magazine’s Coolest College Start-up all before graduating college.
Also, see his InEvent Talk about transparency in Event Production contracts.
Lotfi Senhaji is a LinkedIn expert. He is the founder and administrator of Event Pros, a 150.000+ members worldwide community on LinkedIn. As a LinkedIn Expert and Consultant, he coaches people on how to reach their goals through the platform.
Also, see his InEvent Talk about how Event Pros can maximize their use of LinkedIn to close deals.
4. Adrian Segar
Since 1981, Adrian Segar has designed, convened, and facilitated hundreds of conferences all over the world. He has been designing participant-led and participation-rich events, commonly known as unconferences, since 1992.
Also, see his InEvent Talk about what it means to make conferences that don’t suck.
5. Paula Lewis
Costa Rican Native and true fashionista, Paula Lewis is our PR specialist with more than 19 years’ experience in marketing and public relations; primarily in the tourism industry. After graduating from the University of Florida, College of Journalism and Communications (GO GATORS!), she shaped solid marketing plans in Latin America for industry members to successfully promote their destinations and products abroad.
Also, read her InEvent Talk that explains how both the events and travel industries trigger each other.
6. Taylor Ryan
Taylor covers a wide variety of topics and consistently focuses on bringing value.
Startup junkie, 6x Founder and Course Designer. Also, he’s a Guest Lecturer and Keynote Speaker at Google, Talent Garden, Copenhagen Business School, IT University of Copenhagen and University of Copenhagen.
Also, see his InEvent Talk about how Growth Hacking and Martech are affecting event marketing trends.
7. Joy Rains
Joy offers mindfulness training for those who want to realize the benefits of meditation—through books, guided meditations and on-site programs.
Also, read her InEvent Talk about Mindfullnes for performance-driven professionals.
8. Roel Frissen
Roel is the author of Event Design handbook and co-founder of Event Design Collective. His Event Canvas, inspired by the Business Model Canvas, is currently in use by event planners around the world.
Also, read his InEvent Talk and learn how to apply design thinking tools and methods for better event marketing results.
Rennan is a brazilian passionate Event Coordinator in the healthcare industry. Therefore, his deep knowledge of the field brings great insights to those seeking to break in the industry or to understand how it generates value to this complex sector.
Where to find Rennan: LinkedIn .
Also, read his InEvent Talk about events as the one main marketing channel for the healthcare industry.
10. Adam Parry
Adam Parry is the co-founder and editor in chief of the event industry’s global online magazine, www.eventindustrynews.com
Sr Event Program Manager at Salesforce, Candice Lee managed key accounts in this top tier tech company, while also directing the rebranding of the Salesforce experience at conferences, like Dreamforce.
12. Kahshanna Evans
The Head and Founder of Kissing Lions Public Relations is an event strategist fostering inclusivity. Being a narrative junkie and have been involved in media for a long time, she’s a specialist in delivering meaningful events.
Also, see her InEvent Talk about how to turn your celebrations into meaningful events.
13. Liz King
Liz had the opportunity to work with leaders in various industries to plan conferences, product launches and other events to meet their strategic goals. She’s passionate about events and also helps to educate fellow industry professionals about creating great events through speaking, consulting and hosting my own events.
14. Julius Solaris
Editor in Chief of Event Manager Blog, he’s a leading expert on event technology and event trends. He also one of the most influential marketing influencers and keynote speakers in the event industry.
15. Gary Vaynerchuck
Gary Vaynerchuk is an American digital marketer, four times chosen best author of bestsellers recognized by the New York Times, speaker and internationally recognized internet personality. So he is basically the influecner of the other digital marketing influencers.
16. Thomas Heiser
Strategic, creative and hands-on event director at Focal Point Event Management. In addition, he’s been trusted by commercial, public sector and NGO clients to maximize return from small to large-scale events, conferences and exhibitions.
17. Larry Kim
Founder of WordStream and CEO of Mobile Monkey. Larry is widely considered one of the most influential experts and thought leaders in Digital Marketing today and was voted the most influential PPC expert in 2017, 2015, 2014 and 2013 according to the PPC Hero Blog.
18. Jerry Kelly
CMO at Marketing 360. Follow him for tips about brand development, strategic planning, market analysis, product development, product design R&D innovation, demand growth, lead gen and acquisition.
19. David Chaffey
Founder of Smart Insights. Over the last 15 years or so Dave has given training courses on all aspects of digital marketing from strategy and analytics through to getting results with the key channels like search, social and email marketing.
20. Neil Patel
Probably the most known personality among digital marketing influencers, he’s a confessed workaholic that researches and publishes MarTech trends. Follow him to keep up to date with the most recent marketing best practices.
21. Melanie Woodward
Creator of Event Planning Blueprint, Woodward has managed high-profile events for Honda, HGTV, and Fortune 500 companies. In addition, she teaches how to succeed in the event planning business. Thus, follow her if you just began and want to understand how to break into the industry. If you’re an experienced pro, you’ll find a great resource of experiences and cases.
Also, read her InEvent Talk about how to break into the event planning industry.
22. Issa Jouaneh
Senior Vice President and general manager of American Express Meetings & Events globally. He’s also a specialist of the MICE industry who has one of the most privileged and clear visions of how business travel works and delivers value to companies.
23. Mindy Weiss
Unlike our other marketing influencers in this list, Mindy Weiss is a wedding and event planner based in Los Angeles and New York City. Follow her to get the most amazing and inspiring ideas for your next celebrations planning.
Did you like our list of marketing influencers? Then don’t forget to share it with your peers =D
Also, if want to boost up your event marketing in 2020, start using InEvent today, for free.
Don’t forget to keep learning with these other selected, favorite posts:
- How to measure Event Success [and 7 points to ensure it]
- 6 reasons why Event Planners fail when starting an Event Planning Business
- 36 best marketing events and conferences to attend in the US and around the world, month by month[2020 updated]