You have probably heard about hybrid events recently. The term may seem to be just a buzz word, but the concept behind it, in addition to being very current, is very simple to understand.
What is a hybrid event?
Events that combine face-to-face (physical) components with online (virtual) elements are considered hybrid.
So, in the relentless quarantine that we are all experiencing now, digital events represent the only possible communication tool between professionals and people.
Although they had been used in the past by organizers and clients, their adhesion and use did not represent what is happening now.
Therefore, there are many questions about the operation. That’s why we’ve been recently publishing a series of material to provide guidance on that, like the blog posts Virtual events ideas [with real examples and case studies] and Top three virtual events quick wins we learned in 2020.
What does hybrid events mean?
A few examples of hybrid events include:
- An event in which a speaker presents himself online;
- An online event in group, with several specialists transmitting their knowledge to an audience via a virtual event platform, having an in-person intermediary with the audience;
- An interactive panel or round table in which participants can ask questions, send comments and network with each other;
But these are just a few possibilities. Therefore, if you’re in a live event and can interact via technology, the in-person part plays a more import role in this given occasion.
However, after the pandemic, this proportion is going the other way around: the virtual part of a hybrid event became more robust than the in-person one.
A great solution for today’s times
Your customers are digital and, the more your company relates in this way, the better your results will be. Thus, betting on hybrid events to create experience have become a strong trend.
An interesting perception is that in hybrid events, participants feel at home, as technological resources take away the idea of perfection. Also, because they are happening so often, that they can give the idea of proximity and intimacy.
As people feel at home, they create empathy for the environment and for those they end up connecting to.
Conclusion: how to classify if a given event is hybrid or not?
We can conclude that almost no corporate event is not a 100% in-person or 100% virtual. The variation here is the proportion according to the moment.
|Before the pandemic||After the pandemic|
|In-person > Virtual||In-person < Virtual|
Hybrid events have been here all the time. For instance, a trade show where people use an event app to connect with speakers or to look for the exhibitors they wanted to talk to are hybrid events. Also, a virtual wine tasting can be considered a hybrid event as well.
Thus, hybrid events will be commonplace in the near future. With technological innovations and the mass adoption of social networks, chances are we will even stop using the term hybrid because there will be no reason to maintain this differentiation. All events will have digital ad in-person components.
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