White label software

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Posted on 03/11/2022

White label software: Definition, benefits, and types

Wondering what is white label software and how it can benefit your business? Check out this post to delve into how white labeling works, the benefits of white-label software, and the main types of software in the market.

What is white label software?

White label software is a fully customizable software, enabling companies to rebrand it as their own. It is typically sold as part of a subscription, as the software developer lends rights to use and customize the front-end aspects for a specific period.

As such, customers can add their branding elements and present the software as their own to the end-users. In certain circumstances, such as the case of agencies, the customer can buy the software, rebrand it and resell it to another customer.

whitelabelsoftware

How does white label software work?

In essence, white labeling involves a company buying software, customizing it, and presenting it to other people as their own. The usual process of white label software is as follows:

  • 1. Software company A develops the product and offers it in the market
  • 2. Company B subscribes to the software, rebrands it to fit its own identity, and resells it under its name
  • 3. Company/individual C purchases the software

Benefits of white label software

Time and Costs

Product development is a highly time-consuming, costly, and complex endeavor, even with the best developers and designers in your team. The road to developing a visually appealing, technically sound, and error-free software is full of hurdles and often requires an extended learning curve.

White label software also comes with learning and training time, but the process is significantly shorter. Indeed, many software owners already have training materials, FAQs, and a support team to help customers through the product.

 In that light, subscribing to white-label software allows you to save valuable time and money that can be invested in marketing, branding, and commercializing a product that works and has already been tested by users.

Quality

White label software is tried and tested as a product that has been successfully launched in the market and taken up by various businesses. This ensures a level of quality, as the product has gone through a process of trial and error that fixes bugs and gets the software to the highest quality standards based on internal expertise and external user inputs.

Additionally, the best white label software developers are continuously working to improve the product, add new features, and respond to customers’ needs, suggestions, and feedback. As a result, the software is equipped with the latest cutting-edge technology in the market.

Scaling

White label software is at a technical level that is ready to be sold. Consequently, organizations on a firm financial footing and recognized in their industry and markets can scale up their activities more efficiently and grow their business.

Branding

As we have touched on, the defining characteristic of white label software is that you can “make it your own,” customizing it to display your branding colors and overall visual identity. Every time the end customer opens and navigates the software, they will see your brand name and logo. The software product then represents an impactful customer touchpoint that reinforces your brand by bringing it to life in a virtual environment.

Alongside increasing awareness and recognition, white-label software can help you create trust and positive brand associations by attaching your brand name to a certified and reliable product.

Security And Support

When you subscribe to white label software, you get the benefit of a team of experts working around the clock to keep the product up-to-date and secure. As cybercrime evolves and becomes more sophisticated, it is crucial to conduct an application security audit every once in a while, which can be costly and time-consuming to do internally.

Additionally, should any technical issues arise, you can rely on the software developer’s support team to resolve them quickly and efficiently.

What are the types of white label software

Social media software

This type of software manages social media, including integrating multiple social media platforms, drafting and scheduling posts, monitoring interactions, and measuring engagement. White label social media software features dashboards and a user interface that you can customize to match brand colors and graphics and then resell to clients.

SEO software

 Since most organizations do not have the time and resources to develop their own SEO software, white-label SEO software can prove valuable. Especially for marketing agencies seeking to broaden their scope of services and provide SEO among their suite of offerings, purchasing, rebranding, and reselling white-label SO software can be a profitable business venture. This type of software can offer APIs such as Google trends API, Keywords API, etc., that can help build a range of unbranded tools such as audit, analysis, reporting, and dashboards covering everything from keyword research to backlinks.

Email marketing software

Similarly, white label email marketing software allows agencies to offer email software solutions for newsletters, automated emails, or lead generation emails while imprinting their brand identity. Providers of this kind of software usually allow buyers to set up a custom domain and edit fonts, colors, and buttons to match branding requirements.

Event management software

White-label event management software allows agencies and event planners to manage events end-to-end from registration to attendee engagement, sponsorship, and communication. This software enables organizers to build event websites, registration forms, virtual environments, and mobile apps, all customized to fit the customer’s brand identity and deliver a seamless attendee experience from beginning to end. 

White-label event software proves especially useful for agencies that can then edit the software to fit each client’s unique requirements. For instance, SW Event Technology and Presence leverage white label software´s flexibility to deliver recurring events for their clients – each with distinctive brand identity – all year round.

Conclusion

White label software can be a great option for organizations that want to outsource software development without sacrificing quality, saving time and costs, and instead focussing on branding and commercialization. But we want to know, have you tried using white label software for your business? What has been your experience? What benefits did you see?

FAQ

Is white labeling legal?

Yes, white labeling is a legal business practice, allowing a product to be leased by a company and then resold under another company’s brand name.

Is white labeling profitable?

White labeling can be profitable if a company’s branding, marketing, and commercialization are on point. As the product has already been developed, white labeling profitability depends more heavily on a company’s ability to sell it to the right audience and convince customers of the brand’s reliability.

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