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ATLANTA, Georgia — InEvent, the enterprise event management platform for in-person, hybrid, and virtual experiences, has announced the first recipients of its FIFA World Cup 2026 limited-edition jersey campaign, with Walter Pak, Oliver Heinke, and Pavel Borokh each scoring a jersey as the campaign continues.
The three winners are among the event professionals taking part in an InEvent campaign inspired by one of the world's most recognizable live-event moments. Throughout the FIFA World Cup 2026, InEvent has been using the energy surrounding the tournament to celebrate the planners, marketers, producers, and event leaders responsible for creating memorable experiences of their own.
And the final whistle has not blown on the campaign yet.
More winners are set to be announced, giving additional members of the event community the opportunity to score limited-edition jerseys as InEvent continues the campaign.
"The World Cup gives us this incredible example of what happens when people come together around a shared experience," said the InEvent team. "We wanted to bring some of that energy to the event professionals we speak with every day. Congratulations to Walter, Oliver, and Pavel. They're our first announced winners, and we're looking forward to putting more jerseys into the hands of event professionals as the campaign continues."
InEvent launched the jersey campaign around a simple connection between the FIFA World Cup and the work event professionals do every day.
The scale may be different, but many of the fundamentals are familiar.
The most memorable live experiences extend beyond what happens on the main stage. They are shaped by how people arrive, how easily they navigate the experience, who they meet, what captures their attention, and the moments they take home with them.
The FIFA World Cup makes those dynamics visible on an extraordinary scale. The experience extends beyond the matches themselves into fan gatherings, hospitality, brand activations, viewing experiences, host cities, and the countless shared moments happening around the tournament.
For event professionals producing conferences, corporate events, exhibitions, customer experiences, association meetings, and other live programs, that focus on the complete attendee experience is increasingly important.
InEvent's jersey campaign was created to recognize that community while opening conversations about the events organizations are planning and the challenges teams are working to solve.
Qualifying participants connect with InEvent's event experts to discuss their upcoming programs, including areas such as event registration, attendee engagement, onsite experiences, event operations, reporting, and opportunities to make complex workflows easier to manage.
Rather than treating the campaign as a standalone giveaway, InEvent has used the FIFA World Cup moment to create conversations around what makes live experiences work and how enterprise event teams are approaching their own programs.
Walter Pak, Oliver Heinke, and Pavel Borokh have now become the first announced winners to score limited-edition jerseys through the campaign.
Their selection marks an early milestone for an initiative designed to bring some of the excitement surrounding the world's biggest football tournament directly into the event professional community.
For InEvent, the campaign also reflects a broader belief that B2B engagement does not always have to begin with another conventional sales message.
Major cultural moments give brands an opportunity to meet their communities somewhere more human. The shared excitement surrounding the FIFA World Cup creates a natural opening for conversations about live experiences, audience engagement, community, and the work required behind the scenes to bring people together successfully.
That same thinking has shaped InEvent's wider FIFA World Cup 2026 campaign, which has included personalized engagement and gifting initiatives alongside the limited-edition jersey campaign.
At the center of each activation is the event professional.
"The jerseys are fun, and winning one should feel fun," the InEvent team added. "But the bigger reason this campaign works for us is the connection to what our industry does. Event professionals know better than almost anyone how much planning sits behind a moment that looks effortless to the audience. The World Cup gives us an opportunity to celebrate that work while having some genuinely good conversations along the way."
The announcement of Walter Pak, Oliver Heinke, and Pavel Borokh is not the conclusion of the campaign.
InEvent plans to announce additional limited-edition jersey recipients as the campaign continues, creating more opportunities to recognize members of the event professional community.
Future announcements will continue to spotlight the people participating in the campaign while keeping the focus on the broader live-experience conversation surrounding the FIFA World Cup 2026.
For event professionals, the tournament provides a particularly relevant backdrop. Few global moments demonstrate the power of shared physical experiences so visibly, from the anticipation before an event begins to the emotion, community, storytelling, and connection created while people experience something together.
Those principles extend well beyond sports.
They influence how organizations approach customer conferences, trade shows, corporate meetings, product launches, employee events, association programs, brand activations, and other experiences where bringing people together is central to the objective.
As InEvent continues its FIFA World Cup 2026 campaign, the company will continue celebrating the event professionals responsible for making those moments possible.
For now, Walter Pak, Oliver Heinke, and Pavel Borokh have officially scored their jerseys.
More names are coming.
InEvent is an enterprise event technology platform that helps organizations plan, manage, and scale in-person, hybrid, virtual, and webinar experiences worldwide. Trusted by global brands and event leaders, InEvent brings event registration, attendee engagement, networking, onsite operations, analytics, integrations, and AI-powered event management into a connected platform designed for modern enterprise event programs.
