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Atlanta, Georgia, InEvent, an enterprise event management platform for in-person, hybrid, and virtual events, announced a strategic partnership with SW Event Technology, a leading provider of professional audiovisual (AV) equipment and event production services in Canada.
The partnership combines InEvent’s event technology platform with SW Event Technology’s hands-on AV production expertise to help organizations deliver more reliable, high-impact corporate events, trade shows, and live experiences across the region.
InEvent provides a unified event management platform for registration, event operations, attendee engagement, and event analytics. Through this partnership, customers gain access to a more complete event delivery model that connects event software with professional on-site production.
From staging, lighting, sound, and projection to live technical execution, SW Event Technology complements InEvent’s platform by ensuring the production side of events is planned, tested, and executed to professional standards, reducing complexity for event teams and improving overall event performance.
“Great events don’t succeed on technology alone; they succeed when event technology and production work together,” said Pedro Góes, CEO of InEvent. “SW Event Technology brings deep AV production experience and a delivery-first mindset that aligns perfectly with how our customers run corporate events and trade shows. Together, we’re helping event teams reduce risk, simplify production workflows, and deliver more consistent, high-quality event experiences.”
Many organizations struggle with fragmented event workflows, multiple vendors, and last-minute technical issues that put pressure on event teams and increase the risk of failure on show day. By aligning InEvent’s event management software with SW Event Technology’s audiovisual production services, customers benefit from a more streamlined approach to event planning and execution that covers both the digital and physical sides of events.
The partnership is designed to help event teams manage complex event environments more effectively. As corporate events and trade shows continue to evolve toward hybrid formats, real-time engagement, and higher production quality expectations, organizations increasingly need integrated solutions that bring together technology, logistics, and production expertise.
Through this collaboration, customers working with InEvent will be able to combine the platform’s event management capabilities with SW Event Technology’s experienced production teams, ensuring events are supported both behind the scenes and on the show floor. This combined approach helps reduce operational friction, improve communication between teams, and deliver smoother event experiences for organizers, speakers, sponsors, and attendees alike.
The result is smoother operations, faster implementations, and greater confidence in delivering complex live, hybrid, and corporate events.
InEvent is an enterprise event management platform that helps organizations plan, execute, and measure in-person, hybrid, and virtual events. The platform supports event registration, on-site operations, engagement, and analytics for complex event programs worldwide.
