About

The World Bank has predicted a global recession this year that will likely affect your event. From attendance numbers to sponsorships to contracts and more, there are many ways you can prepare yourself for the recession’s impact on your event. Join 3 experts who’ve seen these factors before and learn how they recommend preparing key aspects of your event. So you can still deliver world-class event experiences with positive ROI this year.

Speakers

Heather Reid

CEO and Founder @ Planner Protect Inc.

With almost 30 years’ experience as an entrepreneurial event planner, Heather Reid – CEO & Founder of Planner Protect Inc. – consults with event hosts and industry professionals to negotiate BALANCED event contracts. As an expert in contract negotiations, Heather has been a guest author for Ignite Magazine, Meetings & Incentive Travel Magazine and Corporate Meetings Network. She has been invited to speak on the topic for Canadian Meetings & Event Expo, Southwest Showcase, MPI, PCMA, CanSPEP and CSAE, and in 2023 has been featured as a main stage speaker at Go West 2023 and CSE Live 2023!

Heather has received national recognition for her thought leadership and innovation in the industry, including being named to the Canadian Meetings & Events Expo Hall of Fame in 2017, awarded a Smart Woman In Meetings award in the Innovator Category in 2017, and honoured with the Canadian Society of Professional Event Planners’ Heidi Wilker Award of Excellence in Mentorship in 2021 and the Joy Fox Award for Innovation in 2022.

Heather helps Canadian and international event hosts protect their finances, their reputations and quite literally – their events!

Joshua Butler

COO @ Falcon Events

Joshua Butler is the co-founder and COO of Falcon Events. Falcon Events offers end-to-end solutions from strategy and planning, to on-site production and service, to ongoing engagement and video platform management; all exclusively focused on the success of virtual and hybrid events. For over a decade, he’s been helping associations and leading brands deliver seamless digital experiences, and he’s been streaming media and producing video for more than 20 years.

Shameka Jennings

Chief Events Officer @ EventsNoire

Shameka Jennings, MTA, CMP, DES, CAE

Chief Events Officer @ EventsNoire

Shameka is an award-winning certified meeting professional, certified association executive, speaker, and thought leader with over 8 years of industry experience. Shameka is passionate about people, leadership, and successful businesses. She has a knack for making meaningful connections through events and an insatiable appetite for helping others maximize their potential.

She is especially inspired to help people take their events, organizations, and careers to unprecedented levels. Shameka is the Principal and Chief Events Officer of EventsNoire (https://www.eventsnoire.com/), where she drives revenue growth, sponsorships, and member engagement through the creation of relevant and on-brand event experiences, in-person and virtually, for non-profit organizations, associations, and corporations.

Vinicius Neris

Chief Revenue Officer @ InEvent

Vinicius Neris is an entrepreneur and Chief Revenue Officer at InEvent, a software intelligence for managing corporate training, travel, and events, for companies such as Santander, Amazon, Cielo, Bayer, Meio & Mensagem, Stefanini, HSM, and others. Check out http://inevent.us/. Vinni has international experience to take on new projects and startups. It has brought him a great proactive ability in his career that made him a good forecast on different projects. When participating in daring projects in order to improve things in the world by applying his ability, commitment, and motivation to work he aims to create and develop a global company that brings a more human way of connecting people through technology. Changing the world, one event per time.