Adobe Summit 2024

26/03/2024 (8:00)
28/03/2024 (19:12)
(GMT-07:00) Pacific Time (US and Canada)
The Venetian Convention and Expo Center

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InEvent at Adobe Summit 2024 - Experience the Future of AI-Powered Events Technology


We are excited to once again sponsor Adobe Summit 2024 from March 25-28 in Las Vegas. As the premier event for Adobe customers and partners, Adobe Summit 2024 brings together the global community to learn, connect, and shape the future of digital experiences.


InEvent Prizes

Visit Booth #1490C and Win Fantastic Prizes including a FREE iPad Pro


We invite you to stop by our booth to witness on full display InEvent’s AI event solutions to make your next event a huge success. We would also love to interact with you and make sure you leave our booth with a great swag.


InEvent Prizes

There is even more. This year, we are giving away a brand-new iPad to one lucky attendee. To stand a chance to win this fantastic gift, sign up now or at our booth. The winner will be chosen during the summit, so hurry and register now.


InEvent iPad



We hope to see you at Adobe Summit 2024. Contact us today to schedule your private InEvent demo during the show.

InEvent Map


Meet us in Vegas

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Organized by:

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For more information, contact Emmanuel via email: emmanuel.a@inevent.com

*Terms and conditions apply. Gift cards are limited and subject to availability. This giveaway is open to all professionals to participate, especially Adobe Summit 2024 attendees.

agenda

26
Opening Keynote [GS1]
Opening Keynote [GS1]
Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executives and customers from leading brands will explore the future of generative AI and share the best innovations and technologies for creating experience-led growth.
Anil Chakravarthy
Lidia Fonseca
Mary T. Barra
Shantanu Narayen
Start
9:00
End
11:00
Speakers
Anil Chakravarthy
Anil Chakravarthy
Lidia Fonseca
Lidia Fonseca
Mary T. Barra
Mary T. Barra
Shantanu Narayen
Shantanu Narayen
AI: Rewriting the E-commerce Playbook for 2024 [S726]
AI: Rewriting the E-commerce Playbook for 2024 [S726]

In 2024, you have to make an impact with AI. The smartest e-commerce companies are embracing AI, changing the way they work and how they engage with their customers. Hear what’s working — and what’s not — and how people are innovating with AI.

This session:

  • Highlights how AI is transforming the way customers discover products and make purchases, and explores the anticipated shifts in this landscape over the coming years
  • Explores the latest AI e-commerce use cases and which ones we think will last
  • Jumps into how new AI is directly driving outcomes, including margin and conversion
Debjani Deb
Scott Saeger
Start
13:00
End
14:00
Speakers
Debjani Deb
Debjani Deb
Scott Saeger
Scott Saeger
Breaking Down Silos to Deliver an End-to-End Customer Experience [S734]
Breaking Down Silos to Deliver an End-to-End Customer Experience [S734]

Delivering impactful customer experiences is complex, especially because today’s customers have growing expectations for personalization. When your organization, data, and content are spread across silos, it only propagates that complexity. Worse yet, it fogs customer insights, degrades experiences, and leaves profit on the table. Kevin McAuliffe of Brightline Trains and Mike Colombo of WillowTree explore practical applications and use cases that showcase how Brightline Trains transformed its customer experience and implemented Adobe Real-Time CDP in 12 weeks.

Learn about:

  • Strategies to connect, standardize, and sequence data to drive better insights throughout the customer journey
  • Tactics to deliver real-time personalization of messaging and offers to drive acquisition, retention, and upgrades
  • Guidance on using integrated experience and content fragments to author once and publish across channels
Kevin Mcauliffe
Michael Colombo
Start
13:00
End
14:00
Speakers
Kevin Mcauliffe
Kevin Mcauliffe
Michael Colombo
Michael Colombo
Leveraging GenAI to Deliver Personalization at Scale [S713]
Leveraging GenAI to Deliver Personalization at Scale [S713]

See how Omnicom’s proprietary approach to managing content workflows and optimizing hyper-personalized marketing campaigns unlocks areas of new growth and generates higher ROI. Whether you’re far along the content-generation maturity curve or need to start by breaking down silos, this agile, collaborative solution lets you guide customers seamlessly from awareness to advocacy.

Key topics include: 

  • Collaboration, integration, and synchronization with Content Factory, Omnicom’s forward-looking evolution of Adobe’s Content Supply Chain
  • Creation, personalization, and variation to the demand for personalized content
  • Orchestration, segmentation, and optimization
Alissa Hansen
Jay Proulx
Start
16:00
End
17:00
Speakers
Alissa Hansen
Alissa Hansen
Jay Proulx
Jay Proulx
27
Creating Content that Connects [S902]
Creating Content that Connects [S902]

In this session Handley explores:

  • How businesses can escape marketing mediocrity to achieve tangible results
  • What makes engaging content and how to break through the noise
  • New approaches to building customer relationships and loyalty
Ann Handley
Start
2:12
End
3:12
Speakers
Ann Handley
Ann Handley
5 Strategies to Execute Cookieless Marketing Now [S506]
5 Strategies to Execute Cookieless Marketing Now [S506]

Cookieless marketing is more urgent than ever. Third-party cookies have played a central role in acquisition, remarketing, and measurement for decades, but their impact has waned. It can be hard to maximize accuracy, efficiency, and scale without getting creative.

Learn how U.S. Bank is evolving cookieless marketing on Adobe Real-Time CDP by:

  • Better engaging unauthenticated visitors
  • Forming strategic data partnerships
  • Expanding reach across more channels
  • Respecting consumer consent
  • Getting it done more efficiently with a little help from Adobe’s natural language Assistant
Start
8:00
End
9:00
Attribution 101: Marketo Engage and Marketo Measure Make Attribution Easy [S207]
Attribution 101: Marketo Engage and Marketo Measure Make Attribution Easy [S207]

Done right, attribution is a game changer, but you don’t have to be a data scientist to be good at attribution. Learn the tools and techniques for doing attribution right, including tips for getting the most out of Adobe Marketo Engage and Marketo Measure. Find out what it really takes to achieve great success with attribution.   

In this session, learn: 

  • Which reports you can generate immediately, why they're important, and how to create them
  • How to read and interpret reports and translate them into meaningful and actionable insights
  • What you can do with Marketo out of the box, as well as how to take attribution efforts to the next level with valuable metrics like Expected Pipeline and more
Start
8:00
End
9:00
Navigating AI for Success [S901]
Navigating AI for Success [S901]

In this session, Nina Schick explores:

  • Essential mindset for navigating the age of AI
  • Best practices for ensuring responsible AI and safeguarding data privacy
  • The profound impact of AI on the evolution of digital businesses
Nina Schick
Start
8:00
End
9:00
Speakers
Nina Schick
Nina Schick
Inspiration Keynote [GS2]
Inspiration Keynote [GS2]
Discover how leaders from the world’s top brands including Delta Air Lines are transforming and modernizing their digital marketing experiences. They’ll share the latest insights and best practices and will inspire you with innovative ideas for your business.
Anil Chakravarthy
Chris Marinak
Ed Bastian
Emma Springham
Guy Raz
Shantanu Narayen
Start
10:00
End
11:30
Speakers
Anil Chakravarthy
Anil Chakravarthy
Chris Marinak
Chris Marinak
Ed Bastian
Ed Bastian
Emma Springham
Emma Springham
Guy Raz
Guy Raz
Shantanu Narayen
Shantanu Narayen
Analytics for All: How Intuit Democratizes Insights with CJA [S107]
Analytics for All: How Intuit Democratizes Insights with CJA [S107]

As customer expectations evolve, the key to successful customer engagement and conversion is providing relevant experiences and quickly understanding engagement over time and across touchpoints. But fragmented data, multiple analytics solutions, and lack of data democratization impede speed to insights. Recognizing these challenges, Intuit focuses on having 'clean data' and a consistent customer data strategy while promoting self-serve analytics and paving the way toward GenAI innovation.

Learn how Intuit uses Customer Journey Analytics to:

  • Scale beyond clickstream and democratize insights using governance, scaled onboarding, and natural language-based GenAI assist
  • Integrate with other AEP applications to create omni-channel experiences and deliver customer value
  • Reduce skepticism by creating intuitive end-to-end journey reports using governed and approved data
Start
13:00
End
14:00
B2B Email Copywriting and Dynamic Chat Prime – Powered by GenAI [L218]
B2B Email Copywriting and Dynamic Chat Prime – Powered by GenAI [L218]

Make the most out of your email marketing and inbound nurturing strategies with Adobe and GenAI. Tailored for B2B marketers, Adobe introduces buyer persona–aware professional email marketing content generation. Discover how to unleash personalized experiences for your leads and enhance productivity for your sales and marketing teams. Learn how to create and deliver GenAI-powered conversational experiences using Adobe Dynamic Chat while following a safety-first approach. Embark on a transformative journey into the future of conversational marketing and content generation. 

In this lab, learn how to: 

  • Configure content and guardrails for GenAI  
  • Generate email content using the Adobe B2B buying group persona-aware, industry-aware GenAI technology
  • Leverage GenAI to capture intent, retarget leads, and power conversations for website visitors
Start
13:30
End
15:00
Accelerating CMS projects with Edge Delivery Services in AEM Sites [S409]
Accelerating CMS projects with Edge Delivery Services in AEM Sites [S409]

Every digital interaction has a purpose — to drive business impact through engagement and conversion, whether it’s form fills, newsletter sign-ups, or purchase. Unlocking that business impact requires delightful experiences that blend speed, optimization, and relevance. Discover the power of Edge Delivery Services in Adobe Experience Manager Sites, and get quick tips to deliver experiences that turn visitors into valued customers.
Join us to learn:

  • Built-in performance tools to deliver lightning-fast experiences and improve conversion
  • How to continually test and optimize experiences with native experimentation and insights
  • Expanded authoring tools to empower every team member to create immersive experiences and accelerate content creation
Start
16:00
End
17:00
Leading through Change [S903]
Leading through Change [S903]

In this session, Ojo explores:

  • How to lead with passion and purpose in challenging times
  • Real-world examples of leveraging creativity to drive growth
  • What makes an influential and inspiring leader
Ukonwa Ojo
Start
16:00
End
17:00
Speakers
Ukonwa Ojo
Ukonwa Ojo
Summit Sneaks [GS3]
Summit Sneaks [GS3]
Take a sneak peek at what we’re working on in Adobe labs. You’ll see demos of features that might make it into Experience Cloud.
Shaquille O’Neal
Start
17:30
End
19:00
Speakers
Shaquille O’Neal
Shaquille O’Neal
28
Top Digital Trends for 2024 [S904]
Top Digital Trends for 2024 [S904]

In this session:

  • Get an inside look at the 2024 digital trends
  • Hear from experts and strategists on the tactics for success related to the trends
  • Learn what leading brands are doing to drive transformation in the age of AI
Jim Clark
Start
9:00
End
10:00
Speakers
Jim Clark
Jim Clark
Unveiling Marketing Calendars and Tools for End-to-End Campaign Planning [S304]
Unveiling Marketing Calendars and Tools for End-to-End Campaign Planning [S304]
In this session:
• Learn how Workfront unifies marketing with comprehensive visibility and curated insights
• Standardize your marketing operating framework to gain efficiencies and scale for growth
• Accelerate marketing ROI by launching and optimizing campaigns faster
Start
9:00
End
10:00
InEvent Raffle
InEvent Raffle
Start
10:00
End
10:30
Advanced Use Cases in the B2B Martech Ecosystem [S706]
Advanced Use Cases in the B2B Martech Ecosystem [S706]

Today’s B2B marketer is challenged to increase operational efficiencies and drive greater revenue growth across more channels. Meeting expectations requires a dual investment in internal collaboration and innovation in how marketing technology is leveraged and managed. Hear how to use Adobe Experience Platform and other Adobe products to support advanced marketing use cases across account-based and real-time marketing, orchestrated CX, and digital engagement and commerce.

 

In this session, discover how martech teams can:

 

  • Partners across stakeholder groups within their organization to achieve success
  • Works with external partners to integrate their broader martech ecosystem with Adobe to support these use cases
Start
10:30
End
11:30
AEM Dynamic Media: One Main Asset Delivered with Limitless Possibilities [S405]
AEM Dynamic Media: One Main Asset Delivered with Limitless Possibilities [S405]

Marketers have a cross-channel digital conundrum because the customers they want to connect with consume content in various different devices and channels. Learn how you can use Adobe Experience Manager Assets and Dynamic Media to hit the mark and get the results you need to generate revenue and influence the way a product is delivered. Get a sneak peek into the Dynamic Media innovations and cool capabilities in action.

In this session, learn how to:

  • Scale one asset to various performant assets on the fly without creating static versions to meet your personalization demands.
  • Reach global audiences with videos that are accessible and support multilanguge and descriptive audio.
  • Get on-brand approved assets from centralized Experience Manager Assets to Edge Delivery Services that are always up to date
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Start
10:30
End
11:30
Data Collaboration in the Cookieless Now [S505]
Data Collaboration in the Cookieless Now [S505]

Personalization is vital for creating great customer experiences and driving growth. However, the evolving landscape of privacy expectations and regulations presents challenges for marketers. As consumers demand greater privacy protection, brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization. Get clear strategies for executing effective personalization, using the latest technologies and operating models. Join us and get ahead of the curve in the new era of privacy-focused marketing.

In this session, learn about:

  • Adobe’s approach to leveraging partner data
  • How to think about data collaboration in a cookieless world
Start
10:30
End
11:30
How Adobe.com Uses AI-powered Recommendations to Personalize Every Interaction [S814]
How Adobe.com Uses AI-powered Recommendations to Personalize Every Interaction [S814]

Join us to learn how to:

  • Establish a scalable personalization program for content recommendations
  • Maximize Adobe Target capabilities to increase views, clicks, and user engagement
  • Integrate personalization and recommendations across user journeys
Start
10:30
End
11:30
Optimize RevOPs Using the Power of ChatGPT in Marketo Engage [S208]
Optimize RevOPs Using the Power of ChatGPT in Marketo Engage [S208]

Key takeaways:

  • Real-world use cases of integrating ChatGPT with Marketo Engage to enhance the lead lifecycle
  • Strategies for effective AI project planning and execution in marketing operations
  • How to tackle critical issues like data privacy and cost efficiency in AI implementations
Start
10:30
End
11:30
Supercharge Marketing Productivity and Creativity with GenAI [S522]
Supercharge Marketing Productivity and Creativity with GenAI [S522]
Start
10:30
End
11:30
MOPs Pioneers: How to Leverage GenAI to Elevate Marketing Operations [S209]
MOPs Pioneers: How to Leverage GenAI to Elevate Marketing Operations [S209]
In this session:

  • How to harness genAI in Adobe Marketo Engage to transform and enrich data 
  • Transform marketing activity into in-depth summaries for Sales 
  • Scale hyper-personalization through email and Adobe Dynamic Chat 
Start
13:00
End
14:00
Power of AI in Adobe Real-Time CDP [S509]
Power of AI in Adobe Real-Time CDP [S509]
In this session:

  • How to leverage AI with your segmentation strategy, improving marketing campaigns, and driving ROI    
  • Building powerful propensity models to understand what your customer is likely to do next 
  • Drilling down into customer intelligence insights to inform your segmentation strategy with precision
Start
13:00
End
14:00