Open House 5.0: Don't Just Host an Event, Build a Growth Engine.
Hero
Join us for a candid conversation on how to turn your events into predictable, scalable revenue drivers. This isn’t theory. It’s real strategies from leaders who’ve done it, designed for planners, marketers, producers, and CMOs ready to prove that events can be more than line items.
October 29th, 2025 | 12PM EST
Seats are Limited
Seats are limited
Live conversations like this don’t come often. Walk away with strategies and a free budget calculator to shift your event’s role in your revenue model plus the confidence to bring your CFO on board.
Meet the Speakers
Meet our Speakers
Martin Fretwell
Founder,
Event Driven Growth
For over 16 years, Martin has been on a mission to transform B2B events from one-off activations into category-defining growth engines. As the host of the Event-Driven Growth podcast, Martin brings hard-won insights and a growth mindset that challenges the status quo.
Heather Reid, ARCT MSc
Chief Experience Officer,
Planner Protect
Heather is one of North America’s most trusted voices in event contracting and strategy. With over 30 years of experience in the industry and more than $10 million in negotiated savings, she has established a reputation for helping organizations protect their budgets, mitigate risk, and negotiate from a position of strength.
Host
Meet our Host
Roshanara Dias
Event Specialist,
InEvent
Roshanara brings sharp perspective, warmth, and energy to every conversation. She’ll guide this session through the big questions, tactical moves, and smart debates that help event teams rethink their growth strategies.
One Hour of Game
One Hour That Could Change How You Plan
- Proven frameworks for aligning events with sales and revenue goals
- Tactical moves from industry veterans who’ve done it at scale
- Real-world use cases and growth stories
- Your copy of the highly-valuable Event ROI Calculator
Reserve your Seat
Reserve Your Seat
Live on October 29, 2025. One hour. One conversation. A new lens on how events drive predictable growth.
Save My SpotFAQs
FAQs
Is this just for revenue teams?
No. If you’re a planner, producer, marketing leader, or strategist who touches event budgets or pipeline, this conversation is for you.
Will there be a replay?
Nope. This is a live-only experience. No recordings, no replays. Be there or miss it entirely.
What will I actually take away from this session?
A growth blueprint, real-world insights from top experts, and the strategic clarity to make your events an integral part of your revenue engine.
Social Media
