Open House: Beyond the AI Hype: What's Actually Working in Events?

11/11/2026

12:00 PM to 1:00 PM

(GMT-05:00) Eastern Time (US and Canada)

Hero

AI is everywhere in events. But beyond clever prompts and big promises, what can it actually help you do?

November 11th, 2026 | 12PM EST | 5:00 PM GMT | 6 PM CET

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Seats are Limited

Less AI hype. More work getting done.

Join us for an honest look at how event professionals are using AI today, what’s delivering real value, and how to use it without losing the human side of events. No futuristic predictions, just real-world lessons and practical ideas to take back to your team.

Meet the Speakers

Meet our Speakers

Gina Kay

Head of Marketing (B2B Exhibitions),

Mash Media Group

Gina runs marketing for three B2B exhibitions at Mash Media: International Confex, the Event Production Show and the PA Show. Known online as the Tattooed Event Manager and named one of Technology for Marketing’s Top 30 MarTech Influencers three years running, she’ll share where AI is genuinely helping event marketers, and why most event comms are still boring.

Michelle Orlando

Founder + CEO,

Elevoque

With two decades in the industry and an entrepreneur’s view of the business behind the experience, Michelle believes the best events start with a business objective and a bold idea. Fresh from speaking at IMEX America, she sees AI as an inflection point for events, challenging how work gets done and what human expertise is really worth.

Host

Meet our Host

Vinni Neris

Moderator, InEvent

Vinni will guide the conversation between practical AI adoption, event strategy, and responsible use. Expect real questions about what works, what doesn't, and how event professionals can turn AI's potential into something useful in their day-to-day work.

45 Minutes That Will Change How You Think About AI in Events

45 Minutes That Go Beyond AI Hype

Plenty of people tell event professionals to adopt AI. What's missing is often a clear picture of how to put it to work.

In this live Open House, we'll combine industry perspectives with a practical demonstration to explore how AI can support real event workflows, where it can deliver value, and where teams still need to step in.

Leave with:

Practical use cases: Ideas for applying AI to event marketing and operations beyond simply generating text.
A look at AI in action: A pre-recorded walkthrough of how InEvent's MCP and AI assistant can help build an event landing page and email.
A better way to evaluate AI: Questions to ask when deciding whether an AI workflow is genuinely useful or just another tool to manage.
A clearer view of the limits: Where human review, context, privacy, and attendee trust still matter.
Ideas you can put to work: Practical starting points to explore with your own event team.

Reserve your Seat

Reserve Your Seat

Live on November 11, 2026, at 12 PM EST / 5 PM GMT. One candid conversation. Two different perspectives. A practical look at AI in action.

The question isn't whether AI can do more. It's whether it's helping you do better work.

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FAQs

Is this session only for event technologists?

No. This conversation is for event planners, strategists, event marketers, operations teams, agency leaders, and anyone exploring how AI can fit into real event workflows.

Do I need to be an AI expert?

Not at all. We’ll focus on practical examples and real-world decisions rather than technical jargon.

Will you demonstrate how AI can be used in practice?

Yes. We'll include a pre-recorded walkthrough showing how InEvent's MCP and AI assistant can help create an event landing page and email using existing event information and templates.

Will the session focus on InEvent's product?

The session is a broader conversation about what is actually working with AI in events. The demonstration will provide a practical example, along with a discussion of use cases, results, limitations, privacy, and responsible adoption.

Will there be a replay?

No. This Open House is live-only. The demonstration itself will be pre-recorded and shown during the session, but the full session will not be shared afterward.

What will I walk away with?

A more practical understanding of where AI can help in event workflows, a demonstration of an AI-assisted landing page and email creation process, and a clearer sense of what to adopt, what to question, and where human oversight remains essential.