Sport Events Congress 2022
11/02/2022 - 11/04/2022
9797 Jasper Avenue NW
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About

Sport Events Congress is the largest annnual gathering of everyone connected to the $7.4 billion sport tourism industry in Canada. This 3-day interactive and educational event allows destinations to connect with sport organizations seeking host partners, provides superb professional development presentations, connects the brightest minds in the sport tourism industry, and allows everyone to enjoy the SEC brand of fun and social networking. We look forward to seeing you in Edmonton November 2-4. In the meantime, engage with us on social media using #sporttourism, #GotGame, or #SEC22!




Sponsors
Our Safety Plan
Sport Tourism Canada is committed to the health and safety of all delegates at Sport Events Congress 2022. The recovery of the sport tourism industry depends on all of us to control the virus, and we support a fully vaccinated environment.

All requirements for meetings and events that are in effect at the time of SEC22 (as directed by the government of Alberta and Edmonton Public Health) will be in place during the event, along with some extra precautionary measures that STC believes are necessary and prudent.

LEARN MORE ABOUT THE SEC22 SAFETY MEASURES
Schedule
02
Vendor Alley Load-in for Exhibitors
Vendor Alley Load-in for Exhibitors
It’s time to load in and set up in Vendor Alley where it’s all fun and games! A light lunch for sponsors/exhibitors will be provided.

Our Vendor Alley Coordinator, Heather Harcott, will be on hand to answer any questions exhibitors may have during set-up.
Hall D Foyer Edmonton Convention Centre
Start
11:00 AM
End
1:30 PM
Speakers
Heather Harcott
Welcome Desk/Onsite Registration Kit Pick-up
Welcome Desk/Onsite Registration Kit Pick-up
Check-in onsite at our Welcome Desk located at the entrance to the Hall D foyer. Registration kits and name badges will be available for delegates who did not receive their materials in advance. 

Don’t forget to wear your coolest pair of kicks today because SEC Day 1 is ‘Wear Your Favourite Sneakers Day’! Delegates wearing sneakers have a chance to win one of our theme day prizes courtesy of Hotels Red Deer.
Hall D Foyer Edmonton Convention Centre
Start
1:15 PM
End
4:00 PM
SEC for Rookies
SEC for Rookies
Sponsored by: SMSNet

Hosted by: Greg Amiel, SEC22 Co-Host
Presenters: TBA

This session is designed for those who are attending Sport Events Congress for the very first time. Rookies will gain insight into the inside track for maximizing their experience at SEC22, have an opportunity to ask questions about the program, and meet up with and learn from SEC alumni.
Riverview Room
Start
1:30 PM
End
2:00 PM
Speakers
Greg Amiel
Vendor Alley – Official Opening & Refreshments
Vendor Alley – Official Opening & Refreshments
Sponsored by: Sport Durham

It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths while enjoying some refreshments provided by our sponsor.
Hall D Foyer Edmonton Convention Centre
Start
1:30 PM
End
3:00 PM
Sport Tourism Check-Up
Sport Tourism Check-Up

Sponsored by: Events and Conventions Regina

Presenters: Eric Savard, STC Head of Consulting & Grant MacDonald, GM Event Inc.

Want to know where you can take your community as a sport host destination or assess your sport tourism organization.  Take some time to determine where you are today with STAT (Sport Tourism Assessment Template). Bring your laptop or tablet, and in only 15 minutes, you will be able to get your baseline score followed by a one-on-one meeting with STC consultants to help analyze your results.

Riverview Room
Start
2:00 PM
End
2:45 PM
Speakers
Eric Savard
Grant MacDonald
Opening Plenary & Welcome Remarks
Opening Plenary & Welcome Remarks

Presenters: Greg Amiel & Sylvie Bigras. SEC22 Co-Hosts

Special Guests: Christina Hollingworth, national athem singer + others TBA

More details coming soon!
Hall D Edmonton Convention Centre
Start
3:00 PM
End
3:45 PM
Speakers
Greg Amiel
Sylvie Bigras
Christina Hollingworth
DMO Briefing Session re Sport Events Exchange (by invitation only)
DMO Briefing Session re Sport Events Exchange (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Presenter: Heather Harcott, Sport Events Exchange Coordinator & Speed Dating Coach

Preparing for a first date is stressful! This session is designed to help destinations prep for their in-person dates at Sport Events Exchange.  Our matchmaker will offer a quick-hitting presentation that includes tips to help destinations sell their community to their prospective rights holder matches.  The session will also include a step-by-step breakdown on what to expect at Sport Events Exchange.

Attendance is reserved for destinations who are confirmed to take part in the Exchange.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
3:45 PM
End
4:15 PM
Speakers
Heather Harcott
STAT Appointments
STAT Appointments
Hosted by: Eric Savard, Director, Transfer of Knowledge, Sport Tourism Canada

Meet one-on-one with Eric Savard, Sport Tourism Canada Head of Consulting to get your score regarding the Sport Tourism Assessment Template (STAT) or learn more about other Sport Tourism Canada tools. Eric can also give you advise regarding the Sport Tourism Annual Report to be filled up by each Sport Tourism destination and NSO. No appointment necessary. 
Salon 1 on the lower level of the Edmonton Convention Centre
Start
3:45 PM
End
5:00 PM
Speakers
Eric Savard
Vendor Alley - It's All Fun & Games
Vendor Alley - It's All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths.
Hall D Foyer Edmonton Convention Centre
Start
3:45 PM
End
4:45 PM
ERH Briefing Session re Sport Events Exchange (by invitation only)
ERH Briefing Session re Sport Events Exchange (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Presenter: Heather Harcott, Sport Events Exchange Coordinator & Speed Dating Coach

Preparing for a first date is stressful! This session is designed to help events rights holders (ERH) prep for their in-person dates at Sport Events Exchange.  Our matchmaker will offer a quick-hitting presentation that includes tips to help rights holders sell their event to their prospective destination matches.  The session will also include a step-by-step breakdown on what to expect at Sport Events Exchange. 

Attendance is reserved for events rights holders who are confirmed to take part in the Exchange.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
4:15 PM
End
4:45 PM
Speakers
Heather Harcott
STC Members Update & Reception (for members of Sport Tourism Canada only)
STC Members Update & Reception (for members of Sport Tourism Canada only)

Sponsored by: IHG

Presenters: TBA

Join fellow STC members from all sectors for a quick-hitting update on the latest news and information relevant to the sport hosting sector. The members update will be followed by a networking reception hosted by IHG where attendees will enjoy complimentary drinks and appetizers and have a chance to win a fabulous prize. 

Access to this activity at SEC22 is one of the many perks of being a member of Sport Tourism Canada!

Riverview Room
Start
4:45 PM
End
5:45 PM
Just Add ICE
Just Add ICE
Sponsored by: Explore Edmonton

Experience the vibrancy of Edmonton's downtown with food, beverage and entertainment experiences at three of Edmonton's trendiest restaurants – The Common, 9910, and Fu’s Repair Shop. With themed cocktails, beer, delicious food, live music and DJs, you'll get the full Edmonton experience courtesy of Edmonton Events.

Dress Code: Casual

Bus transportation will be provided from the lobby of the Westin @ 7:30 pm & 7:45 pm. Buses return at 11 pm & midnight.

*** Advance RSVP is required at the time of registration as space permits.

The Common, 9910, Fu’s Repair Shop
Start
7:30 PM
End
11:59 PM
03
Vendor Alley - It's All Fun & Games
Vendor Alley - It's All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths.
Hall D Foyer Edmonton Convention Centre
Start
8:00 AM
End
8:30 AM
Welcome Desk / Onsite Registration Kit Pick-Up
Welcome Desk / Onsite Registration Kit Pick-Up

Check-in onsite at our Welcome Desk located at the entrance to the Hall D foyer. Registration kits and name badges will be available for delegates who have not yet received their materials + our friendly team is available for any questions you may have about Day 2 at SEC22.

Don’t forget to wear a team jersey today because SEC Day 2 is ‘Wear Your Favourite Jersey Day’! Delegates wearing their favourite team jersey have a chance to win a prize courtesy of Hotels Red Deer.

Hall D Foyer Edmonton Convention Centre
Start
8:00 AM
End
4:30 PM
Breakfast Plenary Session featuring Sport and (re)Creation
Breakfast Plenary Session featuring Sport and (re)Creation

Sponsored by: Quebec City Business Destination

Hosts: Greg Amiel & Sylvie Bigras, SEC22 Co-Hosts & guest host, Team Canada para-athlete, Amanda Rummery

Keynote Presenter: TBA

Kickstart your day with a delicious hot breakfast followed by an engaging keynote presentation (keynote speaker TBA).

Show-up at breakfast wearing your favourite team jersey (because Thursday is for jerseys) for a chance to win one of our theme day prizes.

Hall D Edmonton Convention Centre
Start
8:30 AM
End
10:00 AM
Speakers
Greg Amiel
Sylvie Bigras
Amanda Rummery
Vendor Alley – It’s All Fun & Games
Vendor Alley – It’s All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths.
Hall D Foyer Edmonton Convention Centre
Start
10:00 AM
End
10:15 AM
Sport Events Exchange Part 1 (by invitation only)
Sport Events Exchange Part 1 (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Hosted by: Sylvie Bigras, SEC22 Co-Host

Sport Events Exchange Matchmaker: Heather Harcott, Sport Tourism Canada

Round one of speed dating begins now! This popular business-to-business marketplace involves pre-scheduled 8–10-minute appointments (aka dates) between events rights holders/sport organizations who have events open for bid in 2023 and beyond and destinations who are municipal members of Sport Tourism Canada.

Advance registration is required as all participants must meet the eligibility requirements. Appointment selections and confirmed dating schedules will be provided to all Exchange participants in advance along with an e-copy of the October 2022 edition of the Event Profile Directory.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
10:15 AM
End
11:45 AM
Speakers
Heather Harcott
Sylvie Bigras
Sport Tourism Innovations Part 1
Sport Tourism Innovations Part 1
Sponsored by: Air Canada

Presenter: Benoit Girardin, LBB Strategies

The sport tourism sector has spent the past three years reacting to external forces and the impacts on sport event hosting. These sessions will examine the problems facing the sport tourism sector and work to develop potential solutions. Not able to attend in person? We will provide an opportunity in advance of SEC22 to submit your input on problems and potential solutions and will enable the opportunity to weigh in around your Sport Event Exchange appointments. 

** This session is available to any delegate who is not participating in Sport Events Exchange.
Riverview Room
Start
10:15 AM
End
11:45 AM
Speakers
Benoit Girardin
Luncheon Plenary Session featuring Sustainability
Luncheon Plenary Session featuring Sustainability

Sponsored by: Discover Saskatoon

Hosts: Greg Amiel & Sylvie Bigras, SEC22 Co-Hosts, & guest host, Team Canada para-arhlete, Amanda Rummery

Keynote Presenter: TBA

Make your way to Hall D for a tasty lunch, including a specially prepared Saskatoon berry dessert, followed by an engaging keynote presentation (keynote speaker TBA).

Hall D Edmonton Convention Centre
Start
11:45 AM
End
12:55 PM
Speakers
Greg Amiel
Sylvie Bigras
Amanda Rummery
NHL Ticket Pick-Up & Game Q&A
NHL Ticket Pick-Up & Game Q&A
Hosted by: Explore Edmonton

Drop by to redeem your Oilers voucher* for a game ticket and connect with the team from Explore Edmonton for pre-game dining options (dinner is on your own), then make your way on foot to Rogers Place for the big game.

*A voucher is provided as part of the delegate kit for those who RSVP’d for the game during online SEC22 registration and must be swapped out for an actual Oilers ticket with assigned seating at the venue.

For those who have been waitlisted for access to the game, unclaimed game tickets will be released at 4:15 pm SHARP and will be offered on a first come, first served basis.
Hall D Foyer Edmonton Convention Centre
Start
1:00 PM
End
4:15 PM
SEC Photo Studio - Head Shots & Team Shots
SEC Photo Studio - Head Shots & Team Shots
Sponsored by: Sport Surrey / Discover Surrey

Update your professional headshot or take a team shot (max 5 people) at our complimentary onsite SEC photo studio hosted by Discover Surrey. A make-up artist and professional photographer will ensure you are presenting your best self. Photos will be delivered digitally post-event. No appointment necessary - first come, first served and walk-ins are welcome.
Salon 2 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
5:00 PM
Sport Events Exchange Part 2 (by invitation only)
Sport Events Exchange Part 2 (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Hosted by: Sylvie Bigras

Sport Events Exchange Matchmaker: Heather Harcott

The final round of speed dating continues! This popular business-to-business marketplace involves pre-scheduled 8–10-minute appointments (aka dates) between events rights holders/sport organizations who have events open for bid in 2023 and beyond and destinations who are municipal members of Sport Tourism Canada.

Advance registration is required as all participants must meet the eligibility requirements. Appointment selections and confirmed dating schedules will be provided to all Exchange participants in advance along with an e-copy of the October 2022 edition of the Event Profile Directory.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
2:00 PM
Speakers
Heather Harcott
Sylvie Bigras
Sport Tourism Innovations Part 2 (Solutions)
Sport Tourism Innovations Part 2 (Solutions)
Sponsored by: Air Canada

Presenter: Benoit Girardin, LBB Strategies

The sport tourism sector has spent the past three years reacting to external forces and the impacts on sport event hosting. These sessions will examine the problems facing the sport tourism sector and work to develop potential solutions. Not able to attend in person? We will provide an opportunity in advance of SEC22 to submit your input on problems and potential solutions and will enable the opportunity to weigh in around your Sport Event Exchange appointments.

*** This session is open to any delegate who is not participating in Sport Events Exchange.
Riverview Room
Start
1:00 PM
End
2:00 PM
Speakers
Benoit Girardin
STAT Appointments
STAT Appointments
Salon 1 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
5:00 PM
Speakers
Eric Savard
Vendor Alley – It’s All Fun & Games & Refreshments
Vendor Alley – It’s All Fun & Games & Refreshments
Sponsored by: Tourism Hamilton

It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates, enjoy some afternoon refreshments, and enter the prize draws available at the Vendor Alley booths.
Hall D Foyer Edmonton Convention Centre
Start
2:00 PM
End
3:00 PM
Sport Events Exchange Overtime! (by invitation only)
Sport Events Exchange Overtime! (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Overtime! is an extra window of time immediately following Sport Events Exchange where informal one-on-one or small group chats can take place between Exchange participants who did not have a chance to schedule a formal appointment or date with each other during the speed dating sessions earlier in the day.

Accommodations providers who are members of Sport Tourism Canada in the affiliate member category are also welcomed to join Exchange participants for this activity. Proof of membership will be required at the door. SEC22 sponsors are also invited to join in for Overtime!

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
2:00 PM
End
2:45 PM
Sport Tourism Townhall Kickoff
Sport Tourism Townhall Kickoff
Sponsored by: Travel Alberta

Hosted by: Greg Amiel, SEC22 Co-Host

Moderator: David Goldstein, CEO, Travel Alberta

Panelists: TBA

As the Canadian Sport Policy and Tourism Growth Strategy are both undergoing renewal, sport tourism has led the recovery from the pandemic. How can the sector contribute to the future growth of sport, tourism, economic and social development of communities in all parts of Canada? 
Hall D Edmonton Convention Centre
Start
3:00 PM
End
3:45 PM
Speakers
David Goldstein
Greg Amiel
Vendor Alley - It's All Fun & Games
Vendor Alley - It's All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths.
Hall D Foyer Edmonton Convention Centre
Start
3:45 PM
End
4:30 PM
Downtown Dining (Dinner on Your Own)
Downtown Dining (Dinner on Your Own)
Experience Edmonton’s downtown dining scene by reserving a spot at one of many local restaurants in Edmonton’s downtown core.

Ask for a list of recommendations at the Explore Edmonton booth in Vendor Alley and then call ahead to book a table.
Downtown Edmonton
Start
4:30 PM
End
6:45 PM
NHL Game Day in Edmonton: Edmonton Oilers vs. New Jersey Devils
NHL Game Day in Edmonton: Edmonton Oilers vs. New Jersey Devils
Sponsored by: Explore Edmonton

It's Game Day in Edmonton at Canada's premier arena with the Edmonton Oilers and the New Jersey Devils facing off at 8 pm MT.

Dress Code: Casual (SEC delegate badge must be worn at the game)

Tickets*: Oilers tickets are available for pick-up in the Hall D foyer at the Edmonton Convention Centre on game day between 2 pm and 4:45 pm. Trade your Oilers voucher for a ticket to the game.

Transportation to the game: Rogers Place, home of the Edmonton Oilers, is an 11-minute walk from the SEC host hotels.

Transportation from the game: Hop on the post-game shuttle (details coming soon).

* NHL tickets are included in SEC registration fees on a first come, first served basis. Delegates must request a game ticket during online registration and will receive a voucher in their delegate kit onsite to redeem for a game ticket with an assigned seat. Space is limited.
Rogers Place (ICE District)
Start
7:00 PM
End
9:30 PM
Post-Game Celebration at Craft Beer Market
Post-Game Celebration at Craft Beer Market
Details to follow!
10013 101A Ave, Edmonton, AB T5J 0C3
Start
9:30 PM
End
11:59 PM
04
Welcome Desk/Onsite Registration Kit Pick-Up
Welcome Desk/Onsite Registration Kit Pick-Up

Check-in onsite at our Welcome Desk located at the entrance to the Hall D foyer. Registration kits and name badges will be available for delegates who have not yet received their materials + our friendly team is available for any questions you may have about the final day at SEC22.

Don’t forget to wear a hat today because SEC Day 3 is ‘Wear Your Favourite Hat Day’! Delegates wearing a hat (all types of hats are welcome) have a chance to win one of our theme day prizes.

Hall D Foyer Edmonton Convention Centre
Start
8:00 AM
End
2:30 PM
Breakfast Plenary Session featuring The Global Business of Sports: Why Sports Are Global & Local
Breakfast Plenary Session featuring The Global Business of Sports: Why Sports Are Global & Local

Sponsored by: Tourism Kingston

Hosts: Greg Amiel & Sylvie Bigras, SEC22 Co-Hosts

Keynote Presenter: Victor Cui, President & CEO, Edmonton Elks

Energize your final day at SEC22 with a delicious hot breakfast followed by an engaging keynote presentation by Victor Cui, President & CEO at the Edmonton Elks on the topic of The Global Business of Sports: Why Sports Are Global and Local.

Don’t forget to wear your favourite hat because covering your lid on Day 3 makes you eligible for a chance to win one of our theme day prizes.

Hall D Edmonton Convention Centre
Start
8:15 AM
End
9:30 AM
Speakers
Greg Amiel
Victor Cui
Sylvie Bigras
Inclusion and Safety in Sport
Inclusion and Safety in Sport

Sponsored by: Leduc Sport Tourism

Presenter: TBA

Details coming soon!
Salon 9 on the lower level of the Edmonton Convention Centre
Start
9:45 AM
End
11:15 AM
The Sport Tourism Data Gap: Measuring Impacts
The Sport Tourism Data Gap: Measuring Impacts

Sponsored by: Leduc Sport Tourism

Moderator: Derek Mager, Managing Director, The Data Jungle & Sport Tourism Canada Economic Impact Consultant

Panelists: TBA

Details coming soon!
Salon 8 on the lower level of the Edmonton Convention Centre
Start
9:45 AM
End
11:15 AM
Speakers
Derek Mager
Vendor Alley – It’s All Fun & Games & Refreshments
Vendor Alley – It’s All Fun & Games & Refreshments

Sponsored by: Hilton

It’s all fun and games in Vendor Alley! Today is the final day to meet up with SEC22 delegates in the trade show area, enjoy some refreshments, and enter the prize draws available at the Vendor Alley booths.

Hall D Foyer Edmonton Convention Centre
Start
11:15 AM
End
11:45 AM
Luncheon Plenary Session featuring Alberta, Hockey's Heartland
Luncheon Plenary Session featuring Alberta, Hockey's Heartland

Sponsored by: Tourism Winnipeg

Hosts: Sylvie Bigras & Greg Amiel, SEC22 Co-Hosts

Keynote Presenter: Meaghan Mikkelson, Team Canada (Hockey), 3x Olympian & Broadcaster

Settle in for a tasty lunch followed by Meaghan Mikkelson’s story, ‘Alberta, Hockey’s Heartland’.

Meaghan attributes her ability to get to the top of her game – both as an athlete and broadcast talent - to the strength gained and lessons learned through overcoming adversity during a 30-year career in sport. Meaghan will share how hockey has provided her with opportunities to travel the world, get an education abroad, compete at the Olympics, and seek adventures with family. But no matter where she goes, her heart is always in Alberta.

Hall D Edmonton Convention Centre
Start
11:45 AM
End
1:00 PM
Speakers
Greg Amiel
Meaghan Mikkelson
Sylvie Bigras
Emerging Sport Tourism Opportunities
Emerging Sport Tourism Opportunities

Sponsored by: Leduc Sport Tourism

Presenter: TBA

Details coming soon!
Salon 8 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
2:00 PM
Small Town, Big Deal
Small Town, Big Deal

Sponsored by: Leduc Sport Tourism

Presenter: TBA

Learn from mayors and sport tourism leaders from small-town Canada about why sport tourism matters to communities of all sizes and the benefits for image and residents. 
Salon 9 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
2:00 PM
Closing Plenary Presentation: A Look Ahead to 2023
Closing Plenary Presentation: A Look Ahead to 2023

Sponsored by: Richmond Sport Hosting

Hosts: Sylvie Bigras & Greg Amiel, SEC22 Co-Hosts

Keynote Presenter: TBA

Where does the sport tourism sector go from here?
Hall D Edmonton Convention Centre
Start
2:00 PM
End
2:30 PM
Speakers
Greg Amiel
Sylvie Bigras
Vendor Alley Tear-Down & Move Out
Vendor Alley Tear-Down & Move Out
Hall D Foyer Edmonton Convention Centre
Start
2:30 PM
End
3:30 PM
Airport Shuttle for Go Congress! Participants
Airport Shuttle for Go Congress! Participants

Events rights holders who have been part of the Go Congress! program at SEC22 have access to an airport shuttle courtesy of Explore Edmonton. Details will be provided via email to those who are eligible for shuttle service.

Note: All other SEC22 delegates are on their own for transfer to YEG. Sport Tourism Canada encourages delegates to ride share to reduce vehicle emissions as part of our SEC22 event sustainability plan.

Westin Edmonton Hotel Foyer
Start
2:45 PM
End
2:45 PM
Speakers
Keynote Speakers

David Goldstein

CEO, Travel Alberta

Victor Cui

President and CEO, Edmonton Elks

Edmonton born and raised, Victor Cui brings more than two decades of global sports experience to his role as Edmonton Elks President and CEO. Prior to taking over as the leader of one of the CFL’s flagship franchises, Cui helped build mixed martial arts promotion ONE Championship into Asia’s largest sports media property with a valuation of more than $1 billion (USD).

Meaghan Mikkelson

Retired Professional Hockey Player, 3X Olympian, Broadcaster

Meaghan Mikkelson grew up in St. Albert, Alta., and had her first shot on the big stage when she represented Team Alberta in hockey at the 2003 Canada Winter Games. She has since won two Olympic gold medals and an Olympic silver medal, solidifying herself as one of the greats in the game. After a devastating injury in 2021, Meaghan found herself on the outside looking in, unable to secure a guaranteed spot on the 2022 Olympic Women’s team roster. With previous experience covering the Calgary Flames, Meaghan shifted her focus to broadcasting, working as an Olympic Hockey Analyst for CBC. She continues to develop her broadcasting career, working with both Sportsnet and TNT in the process. As she navigates this next stage in her life, it’s no surprise that the adversity Meaghan faced on-ice has led to even more success off the ice.
Session Presenters

Benoit Girardin

LBB Consulting, Inc.

Benoit Girardin is a sports lawyer, strategic consultant, lobbyist, university professor and President of LBB Strategies/ LBB Sport, a boutique consultancy firm (team of 15+) with offices in Montreal, Ottawa and Europe (Annecy). Benoit has 20+ years of experience in major sporting events such as 8 Olympic, Paralympic and Pan American Games, 2 ISU World figure skating Championships (acting as the General Manager for Worlds 2020), the FIFA 2026 World Cup, the FIG 2017 World artistic gymnastic Championships, the CFL Grey Cup, Tennis Canada ATP/WTA Rogers Cup, the ISU short track speed skating Championships, the FINA World Championships and more than 100 other sporting events. He also advises and guides Canadian sport cities, Venue owners and event promoters in strategic planning, sport facilities, sport tourism strategy and in attracting major sporting events as well as being the business or legal advisor for many sports organizations including many sports organizations in Canada, international federations, the IOC, Pan Am Sports and professional sport teams.

Eric Savard

Director, Transfer of Knowledge, Sport Tourism Canada

For over 30 years Eric has been involved in international event organization from initial concepts to final reporting of a successful event.
His resume includes more than 50 international single sport events / bids and 15 multi-sports organizing / bidding committees.
As Director, Transfer of Knowledge for STC, he develops management tools for event organizers and host committees to seek out, bid, host and execute outstanding sport events.
He is also available to consult on event planning and management as one of STC’s group of expert consultants.

Heather Harcott

Registration Manager & Sport Events Exchange Matchmaker, Sport Tourism Canada

Heather brings her special brand of limitless energy and genuine caring to every event she touches. Having more than ten years of event experience, she thrives in the world of ‘many moving parts’ – aka the world of events. Heather is passionate about positivity and spreading kindness on a daily basis. Her company, Harmony Organization, focuses on all things organizing – whether that be someone’s home, office, life or corporate event. She is our Sport Events Exchange Matchmaker and Registration / Go Congress Program Coordinator at SEC.

Al Kidd

President & CEO, Sports Events & Tourism Association (Sports ETA)

Al Kidd is the President & CEO of the Sports Events & Tourism Association (Sports ETA) in the USA. He joined Sports ETA in April 2017, bringing more than 35 years of advertising, sales, marketing, venture capital investing, risk management, executive leadership and non-profit experience to his role with the association. Kidd manages the strategic and financial direction at Sports ETA, while overseeing events, education, marketing and communications, membership, and sponsorship. Since joining Sports ETA, Kidd has repositioned and rebranded the association establishing a more inclusive brand to lead the sports events and tourism industry and its membership. He has also implemented a new strategic plan, 2020 Vision, to advance the future of sports tourism. Kidd serves on the board of directors for USA Fencing, and the International Association of Event Hosts (IAEH).

Grant MacDonald

Chief Operating Officer, Sport Tourism Canada

Grant MacDonald is one of Canada’s leading sport tourism and major event professionals. With significant experience, his work includes 30+ years of experience in amateur sports, sport tourism, government, and the private sector. Through event hosting, he has been leading the development of strategies and new business for most of his career. Grant works with host cities and destinations, host venues and host organizations to make strategic decisions, build business and improve process. In 2020, Grant served as the Chair of Sport Tourism Canada’s COVID-19 Recovery Task Force and he has been the Head of Consulting for Sport Tourism Canada since 2019. He served on the Board of Directors for Sport Tourism Canada from 2007-2019 and was the Chair of the Board from 2011-2014. Grant recently served as the General Manager of the 2021 IIHF Women’s World Hockey Championship. Earlier in his career Grant worked with Hockey Canada and other organizations in staging the World Junior, World Women’s and World Men’s Hockey championships. Grant led both Events Nova Scotia and Events Halifax and played a lead role in the development of the provincial tourism strategy for Nova Scotia in 2013. He began his career in amateur sport while also working as a Scout for the Toronto Blue Jays for eight years, including the World Series year of 1993.

Derek Mager

Managing Partner, The Data Jungle & STC Economic Impact Consultant

Based in Vancouver, Derek Mager is the managing partner at The Data Jungle, a boutique insights-driven research and consultancy group focused on providing strategic consulting and market intelligence that supports key business decisions. With over 20 years of experience in the sports, entertainment and media industries, Derek has successfully managed hundreds of projects including return on investment and economic impact assessments, sponsorship / naming rights valuations, feasibility studies, and consumer / media research projects for a diverse set of clients. He brings his experience working with international brands, sports leagues, sports teams, government agencies, tourism bodies, sport federations, and marketing agencies to the STC and EIA consulting programs.
Your SEC Hosts & Entertainers

Greg Amiel

SEC22 Co-Host

Greg has devoted the last decade to working in private, corporate, and sporting events. He’s no stranger to Sport Tourism Canada, having been involved with SEC since 2016. 

Greg has spent the last 5 years with the Ottawa Sports and Entertainment Group working for the Ottawa REDBLACKS and Ottawa 67’s. On the daily, he oversees the full-cycle management and execution of corporate partnerships at OSEG where he and his team find ways to creatively collaborate with partners to build powerful marketing campaigns that engage sports fans. 

As a sport enthusiast himself, Greg is also a passionate triathlete training to cross his very first Ironman finish line in 2022. Greg loves to make every event and session he hosts THE place to be and SEC will be no exception!

Sylvie Bigras

SEC22 Co-Host

Fluently trilingual, Sylvie Bigras is an accomplished emcee and facilitator who has conducted national and expert stakeholder consultations, strategic planning, and organizational development projects. Her client list comprises local, national and international organizations, including the Canadian federal government, as well as not-for-profits and corporations. She has hosted numerous major events including the Nelson Mandela Citizenship Ceremony, State Dinners for George W. Bush, Vicente Fox Quesada, Prince Charles and other dignitaries. A specialist in Communications at international sporting events, she has worked at 17 Olympic Games, 4 Commonwealth Games and 5 Pan American Games. She was the Press Chief for the Canadian Olympic Team in 2008 and 2010, as well as for Canada at the Glasgow 2014 and Gold Coast 2018 Commonwealth Games. She has narrated numerous videos and presentations and is the “voice”​ of the Canadian War Museum. Currently, she hosts and facilitates major events, as well as working with Canada’s Great Kitchen Party, a celebration of excellence in sport, music and food.

Christina Hollingworth

National Anthem Singer

Sixteen-year old Christina Hollingworth of Edmonton is an Enoch Cree Nation Member. She is also an honour student and the current Junior Girls Alberta High School Provincial Champion in discus. Christina writes and sings her own songs and has performed at many events, including the World Indigenous Games, Hometown Hockey, and the International Street Performers Festival.

Amanda Rummery

Co-Host, Team Canada Track and Field Para-Athlete

Hailing from Edmonton, Alberta, Amanda Rummery is one of Canada’s Para athletes. When an ATV accident left her with a paralyzed arm in 2015, she began training in para track and field. She made the decision to have her left arm amputated in 2018, and now competes with her ‘nub’. One year later Amanda broke Canadian records in the 100, 200 and 400 metre events. Her success on the track earned her the 2019 & 2020 Athletics Alberta Para Athlete of the Year Award. She cites making the Team Canada team for the 2019 WPA World Para Championships in Dubai as her biggest accomplishment to date. She had a successful 2021 outdoor season, reaching her goal of running under 60 seconds in the 400m race. Now a full-time athlete, she is training to make her dream a reality and compete at the 2024 Summer Paralympic Games in Paris. She is also dedicated to raising awareness around para-port and helping others with a disability to live a healthy and active lifestyle.

Map

9797 Jasper Avenue NW
Edmonton