Sport Events Congress 2022
11/02/2022 - 11/29/2022
9797 Jasper Avenue NW
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About

Sport Events Congress is the largest annnual gathering of everyone connected to the $7.4 billion sport tourism industry in Canada. This 3-day interactive and educational event allows destinations to connect with sport organizations seeking host partners, provides superb professional development presentations, connects the brightest minds in the sport tourism industry, and allows everyone to enjoy the SEC brand of fun and social networking. We look forward to seeing you in Edmonton November 2-4. In the meantime, engage with us on social media using #sporttourism, #GotGame, or #SEC22!




Sponsors
Our Safety Plan
Sport Tourism Canada is committed to the health and safety of all delegates at Sport Events Congress 2022. The recovery of the sport tourism industry depends on all of us to control the virus, and we support a fully vaccinated environment.

All requirements for meetings and events that are in effect at the time of SEC22 (as directed by the government of Alberta and Edmonton Public Health) will be in place during the event, along with some extra precautionary measures that STC believes are necessary and prudent.

LEARN MORE ABOUT THE SEC22 SAFETY MEASURES
Schedule
02
Vendor Alley Load-in for Exhibitors
Vendor Alley Load-in for Exhibitors
It’s time to load in and set up in Vendor Alley where it’s all fun and games! A light lunch for sponsors/exhibitors will be provided.

Our Vendor Alley Coordinator, Heather Harcott, will be on hand to answer any questions exhibitors may have during set-up.
Hall D Foyer Edmonton Convention Centre
Start
11:00 AM
End
1:30 PM
Speakers
Heather Harcott
Welcome Desk/Onsite Registration Kit Pick-up
Welcome Desk/Onsite Registration Kit Pick-up
Check-in onsite at our Welcome Desk located at the entrance to the Hall D foyer. Registration kits and name badges will be available for delegates who did not receive their materials in advance. 

Don’t forget to wear your coolest pair of kicks today because SEC Day 1 is ‘Wear Your Favourite Sneakers Day’! Delegates wearing sneakers have a chance to win one of our theme day prizes courtesy of Hotels Red Deer.

Here's how to enter the contest:

Tweet a pic of your sneakers before 2 PM MT and tag @Events_STC and @HotelsRedDeer. Use Hashtag #GotGame. 

Map of downtown Edmonton
Hall D Foyer Edmonton Convention Centre
Start
1:00 PM
End
4:00 PM
SEC for Rookies
SEC for Rookies
Sponsored by: SMSNet

Hosted by: Greg Amiel, SEC22 Co-Host

SEC Alumni Guests: Susan Eymann, Executive Director, Lethbridge Sport Council; Lori Lopez, Executive Director, CARHA Hockey; and Wayne Long, Acting Manager of Economic, Tourism, and Cultural Development, City of Charlottetown


This session is designed for those who are attending Sport Events Congress for the very first time. Rookies will gain insight into the inside track for maximizing their experience at SEC22, have an opportunity to ask questions about the program, and meet up with and learn from SEC alumni.
Riverview Room
Start
1:15 PM
End
2:00 PM
Speakers
Greg Amiel
Susan Eymann
Wayne Long
Lori Lopez
Vendor Alley – Official Opening & Refreshments
Vendor Alley – Official Opening & Refreshments
Sponsored by: Sport Durham

It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths while enjoying some refreshments provided by our sponsor.
Hall D Foyer Edmonton Convention Centre
Start
1:30 PM
End
3:00 PM
Sport Tourism Check-Up
Sport Tourism Check-Up

Sponsored by: Events and Conventions Regina

Presenters: Eric Savard, Head of Consulting & Transfer of Knowledge, Sport Tourism Canada & Grant MacDonald, Present, GM Event Inc. & Sport Tourism Canada Consultant

Do you want to know where you can take your community as a sport host destination or assess your sport tourism organization?  Take some time to determine where you are today with STAT (Sport Tourism Assessment Template). Bring your laptop or tablet to this session, and in only 15 minutes, you will be able to get your baseline score followed by a one-on-one meeting with STC consultants to help analyze your results.

Riverview Room
Start
2:00 PM
End
2:45 PM
Speakers
Grant MacDonald
Eric Savard
Opening Plenary & Welcome Remarks
Opening Plenary & Welcome Remarks

Presenters: Greg Amiel & Sylvie Bigras, SEC22 Co-Hosts

Special Guests: Christina Hollingworth, national anthem singer and Traci Bednard, President and CEO, Explore Edmonton

SEC22 kicks off with a lively opening plenary session, featuring co-hosts, Greg & Sylvie, who will be joined by special guests offering a warm welcome to Edmonton. The plenary will include an update on Sport Tourism Canada activities since the last edition of SEC in 2021, and outline plans for the next few days.

The 'Wear Your Favourite Sneaker Day' contest prizing will also be awarded. To be eligible to win, post a photo of your sneakers on Twitter before 2 pm MT and tag @Events_STC and @HotelsRedDeer and use #GotGame.
Hall D Edmonton Convention Centre
Start
3:00 PM
End
3:45 PM
Speakers
Greg Amiel
Traci Bednard
Sylvie Bigras
Christina Hollingworth
DMO Briefing Session re Sport Events Exchange (by invitation only)
DMO Briefing Session re Sport Events Exchange (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Presenter: Heather Harcott, Sport Events Exchange Coordinator & Speed Dating Coach

Preparing for a first date is stressful! This session is designed to help destinations prep for their in-person dates at Sport Events Exchange.  Our matchmaker will offer a quick-hitting presentation that includes tips to help destinations sell their community to their prospective rights holder matches.  The session will also include a step-by-step breakdown on what to expect at Sport Events Exchange.

Attendance is reserved for destinations who are confirmed to take part in the Exchange.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
3:45 PM
End
4:15 PM
Speakers
Heather Harcott
STAT Appointments
STAT Appointments
Hosted by: Eric Savard, Head of Consulting and Transfer of Knowledge, Sport Tourism Canada

Meet one-on-one with Eric to get your score on the Sport Tourism Assessment Template (STAT) or to learn more about other Sport Tourism Canada tools. Eric is also available to provide advice on the Sport Tourism Annual Report to be completed by sport tourism destinations and national sport organizations. No appointment necessary.
Salon 1 on the lower level of the Edmonton Convention Centre
Start
3:45 PM
End
5:00 PM
Speakers
Eric Savard
Vendor Alley - It's All Fun & Games
Vendor Alley - It's All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates, compete in the games & activities, and enter the prize draws available at the Vendor Alley booths.
Hall D Foyer Edmonton Convention Centre
Start
3:45 PM
End
4:45 PM
ERH Briefing Session re Sport Events Exchange (by invitation only)
ERH Briefing Session re Sport Events Exchange (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Presenter: Heather Harcott, Sport Events Exchange Coordinator & Speed Dating Coach

Preparing for a first date is stressful! This session is designed to help events rights holders (ERH) prep for their in-person dates at Sport Events Exchange.  Our matchmaker will offer a quick-hitting presentation that includes tips to help rights holders sell their event to their prospective destination matches.  The session will also include a step-by-step breakdown on what to expect at Sport Events Exchange. 

Attendance is reserved for events rights holders who are confirmed to take part in the Exchange.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
4:15 PM
End
4:45 PM
Speakers
Heather Harcott
STC Members Update & Reception (for members of Sport Tourism Canada only)
STC Members Update & Reception (for members of Sport Tourism Canada only)

Sponsored by: IHG

Presenter: Grant MacDonald, former COO, Sport Tourism Canada & Present, GM Event Inc.


Join fellow STC members from all sectors for a quick-hitting update on the latest news and information relevant to the sport hosting sector. The members update will be followed by a networking reception hosted by IHG where attendees will enjoy complimentary drinks and appetizers and have a chance to win a fabulous prize. 

Access to this activity at SEC22 is one of the many perks of being a member of Sport Tourism Canada!

Riverview Room
Start
4:45 PM
End
5:45 PM
Speakers
Grant MacDonald
Just Add ICE
Just Add ICE
Sponsored by: Explore Edmonton

Experience the vibrancy of Edmonton's downtown with food, beverage and entertainment experiences at three of Edmonton's trendiest restaurants – The Common, 9910, and Fu’s Repair Shop. With themed cocktails, beer, delicious food, live music and DJs, you'll get the full Edmonton experience courtesy of Edmonton Events.

Dress Code: Casual + SEC name badge

Bus transportation will be provided by Explore Edmonton from the lobby of the Westin hotel @ 7:30 pm & 7:45 pm. Delegates must be on the shuttle bus to receive their drink tickets. Buses return to the hotel at 11 pm and midnight.

Map

The Common, 9910, Fu’s Repair Shop
Start
7:30 PM
End
11:59 PM
03
Vendor Alley - It's All Fun & Games
Vendor Alley - It's All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths.

Come visit the economic impact kiosk to complete a survey for a chance to win prizes from Sport Tourism Canada and its partners.
Hall D Foyer Edmonton Convention Centre
Start
8:00 AM
End
8:30 AM
Welcome Desk / Onsite Registration Kit Pick-Up
Welcome Desk / Onsite Registration Kit Pick-Up

Check-in onsite at our Welcome Desk located at the entrance to the Hall D foyer. Registration kits and name badges will be available for delegates who have not yet received their materials + our friendly team is available for any questions you may have about Day 2 at SEC22.

Don’t forget to wear a team jersey today because SEC Day 2 is ‘Wear Your Favourite Jersey Day’! Delegates wearing their favourite team jersey have a chance to win a prize courtesy of Hotels Red Deer.

Here's how to enter the contest: 

Tweet a pic of yourself wearing your team jersey and tag @Events_STC and @HotelsRedDeer on Twitter before 1 pm MT. Use #GotGame.

Map of downtown Edmonton

Hall D Foyer Edmonton Convention Centre
Start
8:00 AM
End
4:30 PM
Breakfast Plenary Session featuring Sport and (re)Creation: Storying Indigenous Resurgence in Canadian Sports
Breakfast Plenary Session featuring Sport and (re)Creation: Storying Indigenous Resurgence in Canadian Sports

Sponsored by: Quebec City Business Destination

Hosts: Greg Amiel & Sylvie Bigras, SEC22 Co-Hosts & guest host, Team Canada para-athlete, Amanda Rummery

Moderator: Hunter Cardinal, Co-Founder and Director of Story at Naheyawin

Knowledge Keeper: Lewis Cardinal

Panelists: Joe Buffalo, Actor / Professional Skateboarder and Brigette Lacquette, Professional Hockey Player, Olympian & Pro Scout for the NHL's Chicago Blackhawks.

Kickstart your day with a delicious hot breakfast followed by an engaging presentation on the topic of Sport and (re)Creation: Storying Indigenous Resurgence in Canadian Sports.

After a great flood long ago, it is said in many Indigenous cultures that a group of animals on a turtle’s back worked together to create a new world from the old. It is a story of many teachings, speaking to the experience of daring to pursue light and love in the midst of darkness. In this ceremony and panel discussion with Joe Buffalo and Brigette Lacquette, gather with us in that spirit to hear stories and teachings from Indigenous athletes who are leading new generations of Indigenous and non-Indigenous people in our era of post-COVID, Reconciliation, and cultural resurgence.

PS - Don't forget to show-up at breakfast wearing your favourite team jersey (because Thursday is for jerseys) for a chance to win one of our theme day prizes.

Hall D Edmonton Convention Centre
Start
8:15 AM
End
10:00 AM
Speakers
Greg Amiel
Sylvie Bigras
Joe Buffalo
Amanda Rummery
Hunter Cardinal
Lewis Cardinal
Brigette Lacquette
Vendor Alley – It’s All Fun & Games
Vendor Alley – It’s All Fun & Games
It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths. Sit less and move more to re-energize heading into a busy morning at SEC.
Hall D Foyer Edmonton Convention Centre
Start
10:00 AM
End
10:15 AM
Sport Events Exchange Part 1 (by invitation only)
Sport Events Exchange Part 1 (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Hosted by: Sylvie Bigras, SEC22 Co-Host

Sport Events Exchange Matchmaker: Heather Harcott, Sport Tourism Canada

Round one of speed dating begins now! This popular business-to-business marketplace involves pre-scheduled 8–10-minute appointments (aka dates) between events rights holders/sport organizations who have events open for bid in 2023 and beyond and destinations who are municipal members of Sport Tourism Canada.

**Advance registration was required as all participants had to meet the eligibility requirements by September 15th. Appointment selections and confirmed dating schedules have been provided to all Exchange participants in advance along with an e-copy of the October 2022 edition of the Event Profile Directory.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
10:15 AM
End
11:45 AM
Speakers
Sylvie Bigras
Heather Harcott
Sport Tourism Innovations Part 1
Sport Tourism Innovations Part 1
Sponsored by: Air Canada

Presenter: Benoit Girardin, President, LBB Consulting Inc.

The sport tourism sector has spent the past three years reacting to external forces and the impacts on sport event hosting. This session will examine the problems facing the sport tourism sector and work to develop potential solutions. Not able to attend in person? We will provide an opportunity in advance of SEC22 to submit your input on problems and potential solutions and will provide an opportunity to weigh in (working around your Sport Events Exchange appointments). 

** This session is available to any delegate who is not participating in Sport Events Exchange.
Riverview Room
Start
10:15 AM
End
11:45 AM
Speakers
Benoit Girardin
Luncheon Plenary Session
Luncheon Plenary Session

Sponsored by: Discover Saskatoon

Hosts: Sylvie Bigras & Greg Amiel, SEC22 Co-Hosts, & guest host, Team Canada para-athlete, Amanda Rummery

Settle in for a tasty lunch and a specially prepared Saskatoon berry dessert. Then, sit back and enjoy getting to know our guest co-host, Amanda Rummery.

In an illustrated chat with Greg & Sylvie, Amanda will describe how she brings joy into her everyday activities - with a special cooking demonstation! Dedicated to raising awareness around para-sport and helping others with a disability to live a healthy and active lifestyle, Amanda's story will motivate and inspire.

Hall D Edmonton Convention Centre
Start
11:45 AM
End
12:55 PM
Speakers
Greg Amiel
Sylvie Bigras
Amanda Rummery
NHL Ticket Pick-Up & Game Q&A
NHL Ticket Pick-Up & Game Q&A
Hosted by: Explore Edmonton

Drop by to redeem your Oilers voucher* for a game ticket and connect with the team from Explore Edmonton for pre-game dining options (dinner is on your own), then make your way on foot to Rogers Place for the big game.

Map of downtown Edmonton

*A voucher is provided as part of the delegate kit for those who RSVP’d for the game during online SEC22 registration and must be swapped out for an actual Oilers ticket with assigned seating at the venue.

For those who have been waitlisted for access to the game, unclaimed game tickets will be released at 4:15 pm SHARP and will be offered on a first come, first served basis.
Hall D Foyer Edmonton Convention Centre
Start
1:00 PM
End
4:15 PM
SEC Photo Studio - Head Shots & Team Shots
SEC Photo Studio - Head Shots & Team Shots
Sponsored by: Sport Surrey / Discover Surrey

Update your professional headshot or take a team shot (max 5 people) at our complimentary onsite SEC photo studio hosted by the team from Surrey.

A make-up artist and professional photographer will ensure you are presenting your best self. Photos will be delivered digitally post-event (on or before November 30).

No appointment necessary - first come, first served and walk-ins are welcome.
Salon 2 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
5:00 PM
Sport Events Exchange Part 2 (by invitation only)
Sport Events Exchange Part 2 (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Hosted by: Sylvie Bigras, SEC22 Co-Host

Sport Events Exchange Matchmaker: Heather Harcott, Sport Tourism Canada

The final round of speed dating continues! This popular business-to-business marketplace involves pre-scheduled 8–10-minute appointments (aka dates) between events rights holders/sport organizations who have events open for bid in 2023 and beyond and destinations who are municipal members of Sport Tourism Canada.

** Advance registration was required as all participants had to meet the eligibility requirements. Appointment selections and confirmed dating schedules were provided to all Exchange participants in advance along with an e-copy of the October 2022 edition of the Event Profile Directory.

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
2:00 PM
Speakers
Sylvie Bigras
Heather Harcott
Sport Tourism Innovations Part 2 (Solutions)
Sport Tourism Innovations Part 2 (Solutions)
Sponsored by: Air Canada

Presenter: Benoit Girardin, President, LBB Consulting Inc.

The sport tourism sector has spent the past three years reacting to external forces and the impacts on sport event hosting. This session will examine the problems facing the sport tourism sector and work to develop potential solutions. Not able to attend in person? We will provide an opportunity in advance of SEC22 to submit your input on problems and potential solutions and will provide an opportunity to weigh in (working around your Sport Event Exchange appointments).

*** This session is open to any delegate who is not participating in Sport Events Exchange.
Riverview Room
Start
1:00 PM
End
2:00 PM
Speakers
Benoit Girardin
STAT Appointments
STAT Appointments
Presenter: Eric Savard, Head of Consulting and Transfer of Knowledge, Sport Tourism Canada

Meet one-on-one with Eric to get your score on the Sport Tourism Assessment Template (STAT) or to learn more about other Sport Tourism Canada tools. Eric is also available to provide advice on the Sport Tourism Annual Report to be completed by sport tourism destinations and national sport organizations. No appointment necessary.
Salon 1 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
5:00 PM
Speakers
Eric Savard
Vendor Alley – It’s All Fun & Games & Refreshments
Vendor Alley – It’s All Fun & Games & Refreshments
Sponsored by: Tourism Hamilton

It’s all fun and games in Vendor Alley! Meet up with SEC22 delegates, enjoy some afternoon refreshments, and enter the prize draws available at the Vendor Alley booths.

Move more and sit less by participating in the games and interactive activities offered by exhibitors. Don't forget to re-charge your mobile device in the Hot Spot Lounge and take our economic impact survey at the EI kiosks.
Hall D Foyer Edmonton Convention Centre
Start
2:00 PM
End
3:00 PM
Sport Events Exchange Overtime! (by invitation only)
Sport Events Exchange Overtime! (by invitation only)

Sponsored by: SCORE! - Sport Charlottetown

Overtime! is an extra window of time immediately following Sport Events Exchange where informal one-on-one or small group chats can take place between Exchange participants who did not have a chance to schedule a formal appointment or date with each other during the speed dating sessions earlier in the day.

Accommodations providers who are members of Sport Tourism Canada in the affiliate member category are also welcome to join Exchange participants for this activity. Proof of membership will be required at the door. SEC22 sponsors are also invited to join in for Overtime!

Salons 8-9-10 on the lower level of the Edmonton Convention Centre
Start
2:00 PM
End
2:45 PM
Sport Tourism Townhall Kickoff
Sport Tourism Townhall Kickoff
Sponsored by: Travel Alberta

Hosted by: Greg Amiel, SEC22 Co-Host

Keynote Presenter: David Goldstein, CEO, Travel Alberta

As the Canadian Sport Policy and Tourism Growth Strategy are both undergoing renewal, sport tourism has led the recovery from the pandemic. With a focus on sport tourism development in Alberta, David Goldstein will discuss ways the sector can contribute to the future growth of sport, tourism, economic and social development of communities.
Hall D Edmonton Convention Centre
Start
3:00 PM
End
3:45 PM
Speakers
Greg Amiel
David Goldstein
Vendor Alley - It's All Fun & Games
Vendor Alley - It's All Fun & Games

It’s all fun and games in Vendor Alley!

Meet up with SEC22 delegates and enter the prize draws available at the Vendor Alley booths. Move more and sit less by actively participating in the games and activities or take our economic impact survey. Pop into the Hot Spot Lounge if you need to re-charge your mobile device, have an informal meeting or to access the complimentary SEC WiFi.

Hall D Foyer Edmonton Convention Centre
Start
3:45 PM
End
4:30 PM
Downtown Dining (Dinner on Your Own)
Downtown Dining (Dinner on Your Own)
Experience Edmonton’s downtown dining scene by reserving a spot at one of many local restaurants in Edmonton’s downtown core. To find your new favourite Edmonton restaurant, review the Downtown Dining Guide and then call ahead to book a table.

For more information on local dining options, consult with the staff at the NHL Ticket Pick-Up Table in Vendor Alley before making your reservation. Bon apetit!
Downtown Edmonton
Start
4:30 PM
End
6:45 PM
NHL Game Day in Edmonton: Edmonton Oilers vs. New Jersey Devils
NHL Game Day in Edmonton: Edmonton Oilers vs. New Jersey Devils
Sponsored by: Explore Edmonton

It's Game Day in Edmonton at Canada's premier arena, Rogers Place, with the Edmonton Oilers and the New Jersey Devils facing off at 7 pm MT.

Dress Code: Casual (SEC delegate badge must be worn at the game)

Tickets*: Oilers tickets are available for pick-up in the Hall D foyer at the Edmonton Convention Centre on game day between 1 pm and 4:15 pm. Delegates who received an Oilers voucher as part of their registration kit must swap their voucher for a ticket to the game. Unclaimed tickets will be offered to people on the waiting list at 4:15 pm SHARP.

Transportation TO the game: Rogers Place, home of the Edmonton Oilers, is an 11-minute walk from the SEC host hotels.

Map of Downtown Edmonton

Transportation FROM the game: Hop on the post-game shuttle to be dropped off at Craft Beer Market for a post-game celebration and nightcap. Craft is a quick walk to either of the SEC22 host hotels. Shuttle details coming soon.

* NHL tickets are included in SEC registration fees on a first come, first served basis. Delegates must request a game ticket during online registration and will receive a voucher in their delegate kit onsite to redeem for a game ticket with an assigned seat. Space is limited.
Rogers Place (ICE District)
Start
7:00 PM
End
9:30 PM
Post-Game Celebration at Craft Beer Market
Post-Game Celebration at Craft Beer Market
After the game, gather with SEC friends at Craft Beer Market, located directly across the street from the Westin and a 3-min walk from the Courtyard by Marriott. See map of downtown Edmonton.

If you're attending the NHL game, bus transportation from Rogers Arena will be provided directly to the bar. If you've skipped the game, meet up with everyone for a nightcap. Everyone is welcome!

For more information about this event, consult with the Explore Edmonton staff at the NHL Ticket Pick-Up table in Vendor Alley.
10013 101A Ave, Edmonton, AB T5J 0C3
Start
9:30 PM
End
11:59 PM
04
Welcome Desk/Onsite Registration Kit Pick-Up
Welcome Desk/Onsite Registration Kit Pick-Up

Check-in onsite at our Welcome Desk located at the entrance to the Hall D foyer. Registration kits and name badges will be available for delegates who have not yet received their materials + our friendly team is available for any questions you may have about the final day at SEC22.

Don’t forget to wear a hat today because SEC Day 3 is ‘Wear Your Favourite Hat Day’! Delegates wearing a hat (all types of hats are welcome) have a chance to win one of our theme day prizes.

Here's how to enter the contest:

Wear a hat and tweet a selfie tagging @Events_STC and @HotelsRedDeer on Twitter. Use #GotGame.

Map of downtown Edmonton

Hall D Foyer Edmonton Convention Centre
Start
8:00 AM
End
2:30 PM
Breakfast Plenary Session featuring The 'Glocal' Business of Sports: Why Sports Are Global & Local
Breakfast Plenary Session featuring The 'Glocal' Business of Sports: Why Sports Are Global & Local

Sponsored by: Tourism Kingston

Hosts: Greg Amiel & Sylvie Bigras, SEC22 Co-Hosts

Keynote Presenter: Victor Cui, President & CEO, Edmonton Elks

Energize your final day at SEC22 with a delicious hot breakfast followed by an engaging keynote presentation by Victor Cui, President & CEO at the Edmonton Elks.

Blending his background on the international stage of sports with his hands-on role with the Edmonton Elks, Victor Cui will outline the parallels of sport business on both the global and local stage. Given his experience building Asia’s largest sports media property, and coming back to his hometown to lead the CFL team, this plenary session will inspire, encourage and motivate everyone involved in sport tourism.

Don’t forget to wear your favourite hat because covering your lid on Day 3 makes you eligible for a chance to win one of our theme day prizes.

Hall D Edmonton Convention Centre
Start
8:15 AM
End
9:30 AM
Speakers
Greg Amiel
Sylvie Bigras
Victor Cui
Inclusion and Safety in Sport > Athlete, Volunteer and Spectator Experience with Sporting Events and Host Cities
Inclusion and Safety in Sport > Athlete, Volunteer and Spectator Experience with Sporting Events and Host Cities

Sponsored by: Leduc Sport Tourism

Moderator: Jacquelyn Novak, Managing Director, Toa Consulting 

Panelists: Ruke Okome, Director of Programs, Free Play For Kids Inc.; Elis Valera, Director – Business Operations and Compliance, OEG Sports & Entertainment; Ram Nayyar, Chartered Professional Coach (Ch. C. P.)

Sport plays a key role in creating community at the local through the international level. This session will explore the concept of safety (physical, mental, cultural, etc.) and inclusion and the barriers society inadvertently places in the sport event domain. The panel will look at the role of sport governing bodies, sport events and host cities in creating a safe and inclusive environment for athletes, volunteers and spectators.

** This breakout session runs concurrently with other activities. No advance sign-up is required. Seating in the meeting room is first come, first served. If the room is at maximum capacity, we invite you to check-out one of the other sessions or activities on the event schedule.
Salon 8 on the lower level of the Edmonton Convention Centre
Start
9:45 AM
End
11:15 AM
Speakers
Ram Nayyar
Jacquelyn Novak
Ruke Okome
Elis Valera
The Sport Tourism Data Gap: Measuring Impacts
The Sport Tourism Data Gap: Measuring Impacts

Sponsored by: Leduc Sport Tourism

Moderator: Derek Mager, Managing Director, The Data Jungle & Sport Tourism Canada Economic Impact Consultant

Panelists: Craig Cannon, Senior Advisor, Sport Canada; Rob Balsom, VP Client Strategy, Neilsen Sports; Erin Crane, CEO, Tourism Lethbridge; and Iain Edmondson, Founder & Managing Director, Legacy Delivery Ltd

The sport tourism sector has delivered significant returns for host communities and event rights holder organizations across Canada. This session will examine what data sport tourism has access to and the opportunity to expand the available data to make more informed decisions and to better evaluate the performance by community or province/territory and by sport. 

** This breakout session runs concurrently with other activities. No advance sign-up is required. Seating in the meeting room is first come, first served. If the room is at maximum capacity, we invite you to check-out one of the other sessions or activities on the event schedule.
Salon 9 on the lower level of the Edmonton Convention Centre
Start
9:45 AM
End
11:15 AM
Speakers
Rob Balsom
Craig Cannon
Erin Crane
Iain Edmondson
Derek Mager
Vendor Alley – It’s All Fun & Games & Refreshments
Vendor Alley – It’s All Fun & Games & Refreshments

Sponsored by: Hilton

It’s all fun and games in Vendor Alley! Today is the final day to meet up with SEC22 delegates in the trade show area, enjoy some refreshments, play games, and enter the prize draws available at the Vendor Alley booths.

Hall D Foyer Edmonton Convention Centre
Start
11:15 AM
End
11:45 AM
Luncheon Plenary Session featuring The Honourable Randy Boissonnault
Luncheon Plenary Session featuring The Honourable Randy Boissonnault

Sponsored by: Tourism Winnipeg

Hosts: Sylvie Bigras & Greg Amiel, SEC22 Co-Hosts

Keynote Presenter: The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance,The Government of Canada

Hall D Edmonton Convention Centre
Start
11:45 AM
End
1:00 PM
Speakers
Greg Amiel
Sylvie Bigras
The Honourable Randy Boissonnault
Emerging Sport Tourism Opportunities: The Pickleball Wave
Emerging Sport Tourism Opportunities: The Pickleball Wave

Sponsored by: Leduc Sport Tourism

Presenter: Deanna Christie, Pickleball Canada

Pickleball is one of the largest growing sports in Canada with participation in all age categories. See how this sport for life is making a difference at the community level and driving new sport tourism activity across Canada.

** This breakout session runs concurrently with other activities. No advance sign-up is required. Seating in the meeting room is first come, first served. If the room is at maximum capacity, we invite you to check-out one of the other sessions or activities on the event schedule.

Salon 8 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
2:00 PM
Speakers
Deanna Christie
Small Town. Big Deal.
Small Town. Big Deal.

Sponsored by: Leduc Sport Tourism

Moderator: Derek Prohar, City Manager, City of Leduc

Panelists: Staci Lattimer, Lac la Biche County; Bobby Despres, City of Fredericton; and Jeff Plant, City of Penticton

Learn from sport tourism leaders from small-town Canada about why sport tourism matters to communities of all sizes and how it benefits image and local residents.

** This breakout session runs concurrently with other activities. No advance sign-up is required. Seating in the meeting room is first come, first served. If the room is at maximum capacity, we invite you to check-out one of the other sessions or activities on the event schedule.
Salon 9 on the lower level of the Edmonton Convention Centre
Start
1:00 PM
End
2:00 PM
Speakers
Bobby Despres
Staci Lattimer
Jeff Plant
Derek Prohar
Closing Plenary Presentation: A Look Ahead to 2023
Closing Plenary Presentation: A Look Ahead to 2023

Sponsored by: Richmond Sport Hosting

Hosts: Sylvie Bigras & Greg Amiel, SEC22 Co-Hosts

Closing Remarks: Sheena McCrate, Interim Chair, Sport Tourism Canada Board of Directors; Karen Principe, Councillor, City of Edmonton

Join us for closing remarks, gifts & snacks from Richmond Sport Hosting, and a look ahead to Sport Events Congress 2023 in Richmond.
Hall D Edmonton Convention Centre
Start
2:00 PM
End
2:30 PM
Speakers
Greg Amiel
Sylvie Bigras
Sheena McCrate
Karen Principe
Vendor Alley Tear-Down & Move Out
Vendor Alley Tear-Down & Move Out
Hall D Foyer Edmonton Convention Centre
Start
2:30 PM
End
3:30 PM
Airport Shuttle for Go Congress! Participants
Airport Shuttle for Go Congress! Participants

Events rights holders who have been part of the Go Congress! program at SEC22 have access to an airport shuttle courtesy of Explore Edmonton. Details will be provided via email to those who are eligible for shuttle service.

Note: All other SEC22 delegates are on their own for transfer to YEG. Sport Tourism Canada encourages delegates to ride share to reduce vehicle emissions as part of our SEC22 event sustainability plan.

Edmonton Convention Centre
Start
2:40 PM
End
2:40 PM
Speakers
Keynote Speakers/Presenters

Traci Bednard

President and CEO, Explore Edmonton

Traci Bednard is President and CEO of Explore Edmonton. She joined the team at Explore Edmonton after more than 20 years at the Edmonton International Airport; for more than a decade, she served as an executive-level leader at EIA. Traci grew up around Alberta, also spending time in PEI and Ontario, before making Edmonton home. She went to junior high and high school in Grande Prairie, and then attended the University of Alberta and hasn’t left Alberta’s capital city since then.

The Honourable Randy Boissonnault

Minister of Tourism and Associate Minister of Finance

The Honourable Randy Boissonnault was first elected to the House of Commons in 2015 and was re‑elected in 2021, representing Edmonton Centre.
Minister Boissonnault is a successful entrepreneur, community leader, and philanthropist with a strong record of leadership in business, public service, and the not-for-profit sector.
Minister Boissonnault served as Parliamentary Secretary to the Minister of Canadian Heritage from 2015 to 2017, championing Canadian arts and culture. A strong advocate for Edmonton Centre, he worked to address the needs and priorities of his community, including strengthening transit infrastructure, supporting businesses, and creating jobs.
In 2016, Minister Boissonnault became Canada’s Special Advisor to the Prime Minister on LGBTQ2 issues, working with organizations across the country to promote equality for the LGBTQ2 community, protect the rights of its members, and address discrimination against them. He continues to fight for a more inclusive society and tackle discrimination as a co-founder of the Global Equality Caucus.
Minister Boissonnault holds degrees from the University of Alberta’s Campus Saint-Jean and Oxford University, where he studied as a Rhodes Scholar. He spent 15 years helping small and medium-sized businesses through his consulting company. After serving as Chair of the Centre for Family Literacy in Edmonton, he founded Literacy Without Borders to help promote literacy for children and adults in Canada and the developing world. Minister Boissonnault has also served as Vice Chair of TEDx Edmonton and Chair of the Board of Directors of the Conseil de développement économique de l’Alberta, the Francophone Sport Federation of Alberta, and the Canadian Francophone Games. He was one of the 50 founders of Startup Edmonton and was a finisher of the Ironman Canada Triathlon.
Minister Boissonnault lives in Inglewood, Edmonton with his partner, David.

Joe Buffalo

Professional Skateboarder/Actor, Joe Dion Buffalo MacDonald

Joe Dion Buffalo is a professional skateboarder/actor from Samson Cree Nation, Maskwacis, Alberta. He recently had a documentary done on his life where he overcame addiction and homelessness by tapping into his culture and taking the necessary steps he needed to help heal his unresolved childhood traumas. It was through skateboarding and the dream of becoming pro that allowed for him to focus on bettering his way of life and by also leaning on his Elders for support and guidance. 

Hunter Cardinal

Director of Story, Naheyawin

Hunter Cardinal is a sakāwithiniwak (Woodland Cree) storyteller and performer from the Sucker Creek Cree First Nation in northern Alberta. In his role as Director of Story at Naheyawin, a storytelling and education social enterprise based in amiskwacîwâskahikan (or Edmonton, Alberta), Hunter endeavours to help all those he works with to understand their place in the vast story of creation in order to realize their personal power. In 2018, Hunter was recognized by Vue Weekly as Edmonton's Best Actor and was awarded a place in Edmonton's esteemed Top 40 Under 40. In early 2019, his first play, Lake of the Strangers, co-written with his sister and co-produced with Fringe Theatre, premiered to critical and popular acclaim. When he isn't welcoming people into ancient worldviews and ways of being, he can be found baking artisanal bread or adapting his favourite songs to the mandolin.

Lewis Cardinal

Knowledge Keeper

Lewis Cardinal is a communicator and educator who has dedicated his life’s work to creating and maintaining connections and relationships that cross-cultural divides. His long track record of public service includes: Board Member of Theatre Network; Board member Edmonton Interfaith Network for Action and Education; Vice-Chair for the North American Interfaith Network Council; and Trustee of the Council for a Parliament of World Religions; to mention just a few.
Lewis has received Queen Elizabeth II’s Diamond Jubilee Medal for Public Service, the IndSpire Award for Public Service, the Province of Alberta’s Centennial Medal for his work in Human Rights and Diversity, the Distinguished Alumni Award from Grant MacEwan University, and was conferred the Honorary Degree of “Doctor of Sacred Letters” from St. Stephen’s College at the University of Alberta.
Lewis is Woodland Cree from the Sucker Creek Cree First Nation in northern Alberta, Canada. His consulting company, Cardinal Strategic Communications, specializes in Indigenous education and communications project development. He is also owner and CEO of Red Earth Blue Sky Productions, a multi-media and entertainment production company. Currently, Lewis is Project Manager for “kihciy askiy–Sacred Land” in the City of Edmonton, Canada’s first urban Indigenous ceremony grounds.

Victor Cui

President and CEO, Edmonton Elks

Edmonton born and raised, Victor Cui brings more than two decades of global sports experience to his role as Edmonton Elks President and CEO. Prior to taking over as the leader of one of the CFL’s flagship franchises, Cui helped build mixed martial arts promotion ONE Championship into Asia’s largest sports media property with a valuation of more than $1 billion (USD).

David Goldstein

CEO, Travel Alberta

As CEO of Travel Alberta, David leads a dedicated team responsible for the development of tourism products, services, and destinations, and promoting Alberta as a desirable place to travel, work, live, play, invest and learn—capitalizing on the province’s breathtaking landscapes and world-class hospitality to develop unique experiences for Albertans and visitors to enjoy in all regions, year-round. He has a long and distinguished career in Canada’s tourism and media sectors, with extensive experience in national leadership and strategic business planning as well as deep knowledge of communications and stakeholder relations (government, media, and investors). 

Prior to joining Travel Alberta, David was Chief Operating Officer of Gusto Worldwide Media, and spent a decade driving Canada’s tourism sector forward as President and CEO of the Tourism Industry Association of Canada before joining Destination Canada, the Government of Canada’s marketing and research organization as President and CEO. During that time, David led the development of the Federal Tourism Strategy, changes in aviation and visa policy, increased investments in global marketing, and modernized an aligned strategy to develop the Global Team Canada strategy, NorthStar 22. 
David holds a bilingual Bachelor of Arts in History and Political Science from York University. 

Brigette Lacquette

Professional Hockey Player, Olympian and Pro Scout for the NHL’s Chicago Blackhawks

From Mallard, Manitoba and Cote First Nation, Saskatchewan, on Dec. 22, 2017, Brigette Lacquette was selected to represent Canada’s National Women’s Team at the 2018 Olympic Winter Games in PyeongChang, South Korea, making her the first First Nations athlete to play on Canada’s Women’s Olympic hockey team.  
She made her debut in Canada’s National Women’s Team Program in 2008 with Canada’s National Women’s Under-18 Team. She is a two-time participant at the IIHF U18 Women’s World Championship winning gold in 2010 and silver in 2009. As a member of Canada’s National Women’s Development Team she appeared in 21 games, winning gold at the Nations Cup in 2013 and 2016. She has been part of the National Women’s Senior team since 2015, participating and winning medals in 2015, 2016 and 2019. 
In July 2021, Brigette accepted the role as a Pro Scout for the Chicago Blackhawks of the National Hockey League.  
Brigette’s success in hockey shows young Indigenous girls that they belong in sports, they can be successful in sports, and they can achieve greatness. Brigette is a role model for our youth and has used her platform to visit schools and communities to speak about the determination and resilience that led her throughout her hockey career. 

Sheena McCrate

Sheena McCrate is in her second term as Director with the Board of Sport Tourism Canada, and currently serves as Vice Chair. Most recently, she held the position of Chief Executive Officer with St. John’s Sports & Entertainment Ltd. (SJSEL) where she oversaw the management and operation of the two largest event venues in the province of Newfoundland & Labrador. During her tenure with SJSEL, St. John’s hosted several national events including JUNOS 2010, the 2010 Four Nations Cup, the 2014 AHL All-Star Classic and the 2017 Tim Hortons Brier. In May 2019, Ms. McCrate was recognized for her achievements by being nominated as one of the VenuesNow Women of Influence. Ms. McCrate’s volunteer activities include serving as a member of the Newfoundland & Labrador Provincial Sports Complex Board of Directors and coaching minor basketball in her community.

Karen Principe

Councillor, City of Edmonton

Session Presenters

Rob Balsom

VP Client Strategy, Nielsen Sports

Rob is a senior market researcher and commercial leader, with 14 years’ experience working with clients across a range of international markets on different continents. He has worked on 100+ event, leisure, destination, sports and entertainment research projects across the globe being based out of Europe (UK), Middle East (UAE) and now, since 2020, North America (Canada). He has supported the development of Nielsen Sport’s ‘Event Impact Assessments’ solution which incorporates event analysis across economic, media, social and environmental impact pillars. He is a very average golfer, and even more average skier!

Craig Cannon

Senior Advisor, Sport Canada

Craig brings experience captured from 15+ years working as a Public Servant - most recently joining Sport Canada in November 2021.

Deanna Christie

Vice President Sport, Pickleball Canada

As the Vice President Sport for Pickleball Canada, Deanna has leadership for all things sport – coaching, tournaments, AWAD,  recreation, etc...   Since starting in 2016, Deanna has gained extensive experience with sponsorship, tournaments, and club management through her work at all levels of pickleball - including host committee of the 2019 & 2022 Canadian Nationals.  Deanna brings forward a BComm from Mount Allison University, is a Project Management Professional, and a Certified Business Relationship Manager. She is a Senior IT Manager with the Ontario Government.  Born in New Brunswick she now calls Kingston, Ontario home where she is raising three wonderful boys.  She is a Fast and Female Role Model, certified Yoga Instructor, and a certified Personal Trainer. Deanna is passionate about furthering and empowering women and girls through sport.

Erin Crane

CEO, Tourism Lethbridge

As a new Canadian, Erin enjoys sharing her passion for tourism and Canada with others. For the last 30 years, she's worked in many aspects of tourism, from coordinating world championship boxing events to working in a spaceship on the Canadian prairies. A self-appointed data nerd, she continually looks for creative ways to tell stories and influence change using impacts and outcomes. 

Bobby Despres

Manager, Recreation, Culture and Community Development at City of Fredericton

Iain Edmondson

Founder & Managing Director, Legacy Delivery Ltd

Iain advises cities, regions and event rights-owners on achieving meaningful and measurable impacts from hosting major sporting and cultural events. For 14 years, Iain played a key role in delivering a legacy from the London 2012 Olympic and Paralympic Games. Initially as a member of the bid team and then as the Head of Major Events for London & Partners, the Mayor of London's economic development agency. This included leading business case development, bidding, activation and evaluation of events, including over 20 major events and international championships.  Iain is also a founding director, and now Honorary Member, of IAEH (International Association of Event Hosts), created to help not-for-profit organisations generate the best possible ROI from major events. In 2021 he led work for ASOIF (Association of Summer Olympic International Federations) to publish "Common Indicators for Measuring the Impact of Events". 

Susan Eymann

Executive Director, Lethbridge Sport Council

Susan Eymann has been the Executive Director for Lethbridge Sport Council since 2009 and has a Master of Education in Counselling Psychology from the University of Lethbridge. Her career encompasses being a professional coach, elementary school teacher, and clinical supervisor. During her time at Lethbridge Sport Council Susan has led and consulted for several successful sports bid committees. Her determination to engage with stakeholders helps provide a collective voice for community sport in Lethbridge. Her volunteer experience includes multi-sport coaching and coach mentoring, including two trips with Team Alberta to the Canada Winter Games. Her passion for community sport is driven by her strong belief that sport helps connect, develop, and prepare our youth to become our next community leaders.

Benoit Girardin

President, LBB Consulting, Inc.

Benoit Girardin is a sports lawyer, strategic consultant, lobbyist, university professor and President of LBB Strategies/ LBB Sport, a boutique consultancy firm (team of 15+) with offices in Montreal, Ottawa and Europe (Annecy). Benoit has 20+ years of experience in major sporting events such as 8 Olympic, Paralympic and Pan American Games, 2 ISU World figure skating Championships (acting as the General Manager for Worlds 2020), the FIFA 2026 World Cup, the FIG 2017 World artistic gymnastic Championships, the CFL Grey Cup, Tennis Canada ATP/WTA Rogers Cup, the ISU short track speed skating Championships, the FINA World Championships and more than 100 other sporting events. He also advises and guides Canadian sport cities, Venue owners and event promoters in strategic planning, sport facilities, sport tourism strategy and in attracting major sporting events as well as being the business or legal advisor for many sports organizations including many sports organizations in Canada, international federations, the IOC, Pan Am Sports and professional sport teams.

Heather Harcott

Registration Manager & Sport Events Exchange Matchmaker, Sport Tourism Canada

Heather brings her special brand of limitless energy and genuine caring to every event she touches. Having more than ten years of event experience, she thrives in the world of ‘many moving parts’ – aka the world of events. Heather is passionate about positivity and spreading kindness on a daily basis. Her company, Harmony Organization, focuses on all things organizing – whether that be someone’s home, office, life or corporate event. She is our Sport Events Exchange Matchmaker and Registration / Go Congress Program Coordinator at SEC.

Staci Lattimer

Recreation & Culture Manager, Lac La Biche County

Staci has been involved in sport her entire life as an athlete, coach and spectator. She has 22 years of experience in the community development and recreation sectors including tourism, non-profit, Department of National Defense and municipalities. She Joined Alberta Parks & Recreation Association board in 2021 and has previous experience on sport association boards, Kidsport and the Lac La Biche Regional Humane Society. For the past 10 years she’s been working at Lac La Biche County. Lac La Biche has made significant investments towards recreation infrastructure and programming to serve community members, including the Bold Center, new sports fields, archery range and soon a new aquatic centre. In 2019, Sport Tourism was identified as a key opportunity to grow tourism in the region and since that time Staci has been working on this project in addition to her other responsibilities as the Recreation & Culture Manager. 

Wayne Long

Acting Manager of Economic, Tourism, and Cultural Development City of Charlottetown

Wayne Long is a nationally-recognized manager with over 27 years of event management and recreation experience in municipal government. As the Acting Manager of Economic, Tourism, and Cultural Development for the City of Charlottetown, he is passionate about PEI’s capital city and has spent the last two decades positioning Charlottetown as a leading event and sport tourism destination. 
 
He strongly believes in the power of sport, entertainment, festivals, and meeting & conventions to help drive economic growth and tourism development in a region and thrives on maintaining strategic relationships across the country. Wayne’s ability to build and lead teams is matched only by his love for managing projects of all sizes, including his management of Charlottetown's SCORE sport tourism initiative. In fact, SCORE was named as Sport Tourism Canada’s Sport Tourism Organization of the Year in 2015.
 
Wayne also serves on numerous local and regional boards, having served as President of organizations including Event Atlantic, Festivals & Events PEI, and Recreation PEI. He is a former Executive Board Member of Sport Tourism Canada and is an alumnus of the Olympic Academy of Canada. In 2009, he was the recipient of Sport Tourism Canada’s PRESTIGE award for Canadian Sport Tourism Industry Builder of the Year and was recognized by his alma mater, Loyalist College, with an Alumni Distinction Award in 2010 for excellence in his chosen profession. In 2021, Wayne was named Champion of the Year by Event Atlantic. 
 
As a life-long learner, achiever and dreamer, Wayne is driven to help make Charlottetown the best it can be.  When he’s not moving and shaking around the city, he can be found gathering inspiration in other regions, attending national conferences, and enjoying a Nordic spa or two.

Lori Lopez

Executive Director, CARHA Hockey

Passionate sport executive for 20+ years with experience in event management, specifically for the CARHA Hockey World Cup, establishing the Official Bid Guideline for such Event and having participated on five Host City Selection Committees. In addition, strategic planning, business and program development, marketing, sponsorship activity and partner relations for CARHA Hockey are key focuses.

Grant MacDonald

Consultant, Sport Tourism Canada & President, GM Event Inc.

Grant MacDonald is one of Canada’s leading sport tourism and major event professionals. With significant experience, his work includes 30+ years of experience in amateur sports, sport tourism, government, and the private sector. Through event hosting, he has been leading the development of strategies and new business for most of his career. Grant works with host cities and destinations, host venues and host organizations to make strategic decisions, build business and improve process. In 2020, Grant served as the Chair of Sport Tourism Canada’s COVID-19 Recovery Task Force and he has been the Head of Consulting for Sport Tourism Canada since 2019. He served on the Board of Directors for Sport Tourism Canada from 2007-2019 and was the Chair of the Board from 2011-2014. Grant recently served as the General Manager of the 2021 IIHF Women’s World Hockey Championship. Earlier in his career Grant worked with Hockey Canada and other organizations in staging the World Junior, World Women’s and World Men’s Hockey championships. Grant led both Events Nova Scotia and Events Halifax and played a lead role in the development of the provincial tourism strategy for Nova Scotia in 2013. He began his career in amateur sport while also working as a Scout for the Toronto Blue Jays for eight years, including the World Series year of 1993.

Derek Mager

Managing Partner, The Data Jungle & STC Economic Impact Consultant

Derek Mager has more than 25 years of experience as a leading researcher, consultant, and strategist in the sports, entertainment, media, and tourism sectors.  Derek is currently the Managing Director of DataJungle, a boutique insights-driven research consultancy based out of Vancouver. DataJungle provides strategic market intelligence that supports key business decisions, providing organizations with data-driven analysis and recommendations to better understand their market and customers, identify gaps, maximize revenues, and implement strategic plans.

Ram Nayyar

Chair, Sport for Life; Chartered Professional Coach (Ch. C. P.)

Ram Nayyar is a Level-Five Chartered Professional Coach (Ch. C. P.), Master Learning Facilitator, and holds a Diploma in High Performance Coaching. He has been Head Coach for the Canadian National Badminton Team, The Canadian National Para Badminton Team, the Mumbai Rockets of the Premier Badminton League, and the Vancouver Lawn Tennis and Badminton Club. He is the author of two books: The Sport of Life, and From Confusion to Clarity. He is also the current Chair of Sport for Life, à not-for-profit focused on improving physical literacy and quality sport experience in Canada.
 
Ram helps others bring their best to every aspect of life, sport, and business as an executive coach (www.coach ram Nayyar.com). He is one of only a few coaches to lead teams into medal-round contention at the Olympic Level, yet his focus is on developing skills for life off the court. His own journey from fear to fearlessness informs his coaching methods.

Jacquelyn Novak

Managing Director, Toa Consulting

Jacquelyn’s passion centres around “finding the diamond in the rough” and supporting individuals, teams and organizations to achieve their highest potential by helping them discover and harness their greatest strengths. She is a bilingual (English / French) management consultant with more than 18 years of experience working with international, national and provincial sport governing bodies, Indigenous sport organizations, industry associations, not-for-profits and government agencies from around the globe. She is an accomplished member of the Canadian sport community as a volunteer, athlete, coach, executive, board member, professor and consultant. She is a consultant with Sport Tourism Canada, the Director of Sport for ISPARC (Indigenous Sport, Physical Activity, and Recreation Council), a coach developer for Softball BC, and Board member for Sport for Life. 

Ruke Okome

Director of Programs, Free Play For Kids Inc

My name is Ruke Okome and I am the Director Of Programs for Free Play for kids. My deep appreciation for sports, community and overall belonging drives my passion in everything I do. I myself am an active individual and I strongly believe that there is magic in using sport as a social tool to get kids, youths and adults to not only be active, playing and having fun but also helps in recognizing their strengths, autonomy and discovering who they are OR who they want to be. I always strive to ensure that the voices and lived experiences of the individuals who access our program lead the way in creating social change and being a part of Free Play allows me to do just that!

Jeff Plant

Sport and Event Supervisor, City of Penticton

Jeff Plant  Through his work as General Manager at Apex Mountain Resort, Jeff assisted in developing Penticton’s original sport tourism strategy.  His subsequent work in Sport Tourism accidentally spiraled into founding Axis Events, where he served as Event Director for the Okanagan Granfondo (formerly Granfondo Axel Merckx) and is a co-owner the Peach Classic Triathlon. He specializes in outdoor sporting events with extensive experience in providing complex event management, such as operational support to Ironman Canada, Challenge Penticton, and ITU Multisport World Championships. Jeff brings experience in brand-based strategic planning and development, along with his vast experience in managing events and local knowledge to his current role as the Sport and Event Supervisor with the City of Penticton.

Derek Prohar

City Manager, City of Leduc

Eric Savard

Head of Consulting & Transfer of Knowledge, Sport Tourism Canada

For over 30 years Eric has been involved in international event organization from initial concepts to final reporting of a successful event.
His resume includes more than 50 international single sport events / bids and 15 multi-sports organizing / bidding committees.
As Director, Transfer of Knowledge for STC, he develops management tools for event organizers and host committees to seek out, bid, host and execute outstanding sport events.
He is also available to consult on event planning and management as one of STC’s group of expert consultants.

Elis Valera

Assistant General Manager, ICE District, OEG Sports & Entertainment

Elis Valera is the Assistant General Manager, ICE District for OEG Sports & Entertainment. His current portfolio includes ICE District operations, health & safety, business and parking operations. Working in the sports and entertainment industry since 2011, Elis has served similar roles before in the public and private sector domestically and abroad in areas such as logistics, environmental monitoring, facility and service operations since 2006.  He is a Certified Venue Professional (CVP) and a 2012 MBA graduate from the University of Alberta.
Your SEC Hosts & Entertainers

Greg Amiel

SEC22 Co-Host

Greg has devoted the last decade to working in private, corporate, and sporting events. He’s no stranger to Sport Tourism Canada, having been involved with SEC since 2016. 

Greg has spent the last 5 years with the Ottawa Sports and Entertainment Group working for the Ottawa REDBLACKS and Ottawa 67’s. On the daily, he oversees the full-cycle management and execution of corporate partnerships at OSEG where he and his team find ways to creatively collaborate with partners to build powerful marketing campaigns that engage sports fans. 

As a sport enthusiast himself, Greg is also a passionate triathlete training to cross his very first Ironman finish line in 2022. Greg loves to make every event and session he hosts THE place to be and SEC will be no exception!

Sylvie Bigras

SEC22 Co-Host

Fluently trilingual, Sylvie Bigras is an accomplished emcee and facilitator who has conducted national and expert stakeholder consultations, strategic planning, and organizational development projects. Her client list comprises local, national and international organizations, including the Canadian federal government, as well as not-for-profits and corporations. She has hosted numerous major events including the Nelson Mandela Citizenship Ceremony, State Dinners for George W. Bush, Vicente Fox Quesada, Prince Charles and other dignitaries. A specialist in Communications at international sporting events, she has worked at 17 Olympic Games, 4 Commonwealth Games and 5 Pan American Games. She was the Press Chief for the Canadian Olympic Team in 2008 and 2010, as well as for Canada at the Glasgow 2014 and Gold Coast 2018 Commonwealth Games. She has narrated numerous videos and presentations and is the “voice”​ of the Canadian War Museum. Currently, she hosts and facilitates major events, as well as working with Canada’s Great Kitchen Party, a celebration of excellence in sport, music and food.

Christina Hollingworth

National Anthem Singer

Sixteen-year old Christina Hollingworth of Edmonton is an Enoch Cree Nation Member. She is also an honour student and the current Junior Girls Alberta High School Provincial Champion in discus. Christina writes and sings her own songs and has performed at many events, including the World Indigenous Games, Hometown Hockey, and the International Street Performers Festival.

Amanda Rummery

Co-Host, Team Canada Track and Field Para-Athlete

Hailing from Edmonton, Alberta, Amanda Rummery is one of Canada’s Para athletes. When an ATV accident left her with a paralyzed arm in 2015, she began training in para track and field. She made the decision to have her left arm amputated in 2018, and now competes with her ‘nub’. One year later Amanda broke Canadian records in the 100, 200 and 400 metre events. Her success on the track earned her the 2019 & 2020 Athletics Alberta Para Athlete of the Year Award. She cites making the Team Canada team for the 2019 WPA World Para Championships in Dubai as her biggest accomplishment to date. She had a successful 2021 outdoor season, reaching her goal of running under 60 seconds in the 400m race. Now a full-time athlete, she is training to make her dream a reality and compete at the 2024 Summer Paralympic Games in Paris. She is also dedicated to raising awareness around para-port and helping others with a disability to live a healthy and active lifestyle.

Map

9797 Jasper Avenue NW
Edmonton