Can’t Travel Right Now? Identify Overseas Buyers from Your Office
About the Webinar
Leverage Digital Marketing to Accelerate Export Growth
Join the U.S. Commercial Service for this practical webinar to learn how digital marketing can help you identify overseas buyers, test new markets, and build international demand, without leaving your officeundefined.
Whether you're new to exporting or expanding into new markets, this session will provide practical, grant-supported strategies you can implement immediately.
This session explains how digital marketing can strengthen export development and how U.S. companies can access government funding to support international growth.
Key takeaways:
- undefinedRole of Digital Marketing in Exporting
Modern export strategies use digital tools to target specific countries, reach importers and distributors, generate qualified international leads, gather real-time market intelligence, test demand before traveling, and improve visibility in AI-generated search results. - Funding for Digital Export Growth
Many exporters don’t realize that digital marketing activities may qualify for support through programs like the U.S. Small Business Administration State Trade Expansion Program (STEP), the United States Department of Agriculture Market Access Program (MAP), and other financing resources. - Real-World Exporter Example
A U.S. manufacturer shares how they used STEP funding to explore opportunities in Latin America, implement a digital marketing strategy, and successfully identify new international customers.
Who should attend?
- U.S. manufacturers and service exporters
- Companies considering new international markets
- Export managers and international sales leaders
- STEP grant recipients or applicants
- Economic development and trade advisors
Join us for free to learn how to turn digital strategy into export growth.
LEARN ABOUT OUR EVENTS
Speakers
Delia Valdivia
International Trade Specialist @ U.S. Commercial Service, U.S. Department of Commerce
Delia Valdivia is an international trade specialist with the West Los Angeles office of the U.S. Commercial Service, the export promotion arm of the U.S. Department of Commerce and has over 18 years of experience as an international trade professional.
Ms. Valdivia assists small to medium-sized businesses to reach their exporting potential by identifying key export markets, developing market entry strategies, and providing information on regulations and import requirements in markets around the world. Her portfolio includes information and communication technology, marine technology, and safety & security sectors. She has planned and led horizontal trade missions throughout Caribbean, Central America, Mexico, and South America. She regularly collaborates with a wide range of trade promotion partners throughout Los Angeles to organize outreach and educational events on exporting.
She holds Bachelor’s Degree in Business Administration with an emphasis in Marketing and International Business from Mount St. Mary’s College She is also a Certified Global Business Professional. Delia is fluent in Spanish. She is a native Angeleno, where she lives with her husband, son, daughter, and pet, Petey. Delia spends her weekends at the baseball and softball fields watching her kids play ball.
Justin Seibert
President @ Direct Online Marketing
Justin Seibert is founder and President of Direct Online Marketing, a Premier Google Partner and Inc. 5000 fastest growing company. DOM has helped clients on every populated continent grow their businesses through digital advertising and marketing since 2006. Justin has three times been named a top 25 most influential expert in search for speaking at conferences throughout the world. He serves on the WV District Export Council, has been recognized by the WV Small Business Administration as Exporter of the Year, and received the Export Achievement Certificate from the U.S. Department of Commerce. Connect on LinkedIn to talk digital marketing or exporting!
Carlos Molina
Sustainability / Latin America Sales @ Tecnocap
Sandro Murtas
Export Finance Manager @ U.S. Small Business Administration
In addition, he was the Global Trade Specialist at Synovus Bank’s Government Guaranteed Lending Group covering Georgia, Tennessee, Alabama, Carolinas and Florida. Previous to joining SBA, he was the Director of the International Trade Center of the Puerto Rico Small Business & Technology Development Center. He chaired the Export Committee of Puerto Rico Manufacturers Association, from 2004 to 2011 organizing 14 trade missions to the Caribbean and Central America. In addition, he advised ALETI (Latin America Association of IT Clusters) and was part of regional meetings in Argentina and Colombia. In addition, he presented on the SBDC program to government entities in various Caribbean Countries in cooperation with the US Embassies in those countries.
He is a Certified Global Business Professional (CGBP) by the North America International Trade Educators (NASBITE), a Certified International Credit Professional by the Finance, Credit International Business Association (FCIB) and a Certified Global Credit Executive (CCE) by Thunderbird School of Global Management.
He has participated in many conferences and seminars as a speaker in the United States, Mexico, Colombia, Argentina, Bahamas, the Dominican Republic, Barbados, and Italy. He has published in journals, newspapers and magazines
He is a graduate of Wichita State University where he received an Economics and International Business undergraduate degree and an MA in Business Economics.
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