Oracle Eloqua marketing integration

Want to know what's in it for you?

Both InEvent and Oracle Eloqua Marketing Automation serve different purposes within the broader spectrum of event management and marketing automation. InEvent focuses on creating engaging and interactive event experiences, while Oracle Eloqua specializes in automating and optimizing marketing campaigns to drive lead generation and customer engagement. Businesses can take advantage of both platforms when integrating them together. Here's how it works:

• Event Registration: InEvent's registration management feature allows attendees to sign up for the event by providing their contact information. This information is then stored in the InEvent platform.
• Lead Capture: Oracle Eloqua's lead generation technology can be integrated with InEvent to capture the contact information of attendees as they register for the event. InEvent's real-time lead capture technology sends the information provided by attendees to ensure its accuracy.
• Lead Scoring: Oracle Eloqua's lead scoring technology can be used to assign a score to each lead based on its quality. This helps businesses prioritize their follow-up efforts and focus on the most promising leads.
• Lead Follow-Up: Once the event is over, businesses can use the contact information captured by Oracle Eloqua to follow up with attendees and convert them into customers.