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Atlanta, Georgia. InEvent, an enterprise event management platform for in-person, hybrid, and virtual events, announced a strategic partnership with Engamio, a Toronto-based gamification company focused on driving audience engagement, sponsor value, and monetization for virtual and hybrid events.
The partnership brings together InEvent’s event technology platform with Engamio’s interactive gamification experiences to help organizations create more engaging, measurable, and revenue-generating event programs.
Engamio enables organizers to deploy interactive experiences such as puzzles, word searches, virtual selfie booths, and interactive maps that can be embedded directly into event environments. These experiences are designed to increase time on platform, boost participation, and create new, high-performing sponsorship opportunities with measurable click-through and interaction rates.
Together with InEvent, this creates a more complete event delivery model that connects event operations with interactive content and sponsor performance.
By aligning InEvent’s event management software with Engamio’s gamification platform, customers benefit from a more streamlined approach to building interactive event journeys, driving higher engagement rates, stronger sponsor performance, and clearer insight into what attendees actually do before, during, and after the event.
As event organizers continue to search for ways to maintain audience attention in digital environments, gamification has become an increasingly valuable strategy for boosting engagement and extending participation throughout the event lifecycle. Interactive elements such as challenges, competitions, and branded experiences encourage attendees to explore event content, connect with sponsors, and spend more time actively participating rather than passively consuming information.
The collaboration between InEvent and Engamio allows event teams to integrate these interactive elements directly into their event environments without adding unnecessary complexity to the planning process. Organizers can deploy gamified experiences before the event begins, during live sessions, and throughout networking breaks to maintain audience energy and create moments that encourage social sharing and ongoing participation.
At the same time, sponsors benefit from new formats that allow their brand messages to appear naturally within interactive experiences rather than traditional banner placements. With measurable metrics such as click-through rates, completion rates, and participant engagement data, event teams gain clearer visibility into how attendees interact with sponsors and event content.
Through this partnership, InEvent and Engamio aim to help event professionals transform virtual and hybrid programs into dynamic experiences that combine engagement, entertainment, and measurable value for both organizers and sponsors.
InEvent is an enterprise event management platform that helps organizations plan, execute, and measure in-person, hybrid, and virtual events. The platform supports event registration, on-site operations, engagement, and analytics for complex event programs worldwide.
Engamio is a gamification platform for virtual and hybrid events designed to increase audience engagement, sponsor ROI, and event monetization. The platform enables organizers to create interactive experiences such as games, contests, and branded activations, while providing analytics to measure participation and performance.
Aniebietabasi Ufia
Marketing & Communications, InEvent
Email: aniebietabasi.ufia@inevent.com
