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ATLANTA, GA [Oct 12, 2022] — In-person events are back with a vengeance in 2022 as recent reports suggest an adoption rate of 819% in 2022, with virtual events decreasing by 76%.
Coming into 2022, the American Express Meetings & Events Global Forecast predicted a decline in the adoption of virtual events, forecasting that 81% of events will “have an in-person element” and as paranoia over COVID-19 has reduced, it is a prediction that has largely been realized, with organizations across the world quickly reverting to several pre-pandemic practices.
Some of the key reasons for this trend, from an attendee perspective, include fatigue associated with webinars as well as other virtual events and meetings. Added to the dissatisfaction with the web-based experience as a replacement for in-person interactions. From the host’s perspective, as e-marketer reports, only 51% of event-based marketing teams feel satisfied with their virtual events platform, and 2 in 3 (or 67%) find it “difficult to articulate a brand” via a virtual event alone.
Speaking on the trend, InEvent CEO, Pedro Góes remarked, “The large-scale return to in-person events earmarks the need for event professionals to be adaptable in our ever-changing industry in order to remain viable. It is not enough that companies offer innovative solutions that sound great on paper if they are not satisfying their customer’s expectations 100%.”
He added, “In-person events are not new to us at InEvent as we catered to them before the pandemic hit. Now that our customers are beginning to clamour for in-person events again, we are poised to deliver once more with fresh and reliable solutions including automated check-ins, self-service kiosks and accreditations, extensive hospitality options and more to bring your in-person experience into the future.”
Look out for InEvent at IMEX America 2022, where it will be showcasing its in-person solutions and more about the future of enterprise events and broadcasts.
InEvent is a leading provider of premium solutions for enterprise events and broadcast based out of Atlanta, USA and trusted by companies such as Amazon, Facebook, Honda, Coca-Cola, Facebook, among other major Fortune 500 key players. InEvent transforms enterprise events with digital technology. Its end-to-end premium solutions simplify in-person and virtual events/broadcasts, including meetings, conferences, webinars, trainings, travel, and community management. Each step of the corporate events/broadcasts experience is powered by web, mobile, and APIs that connect stakeholders in a secure, automated, and personalized platform. With worldwide offices, InEvent helps companies see the power of events and broadcasts and enables them to manage their compliance, create award-winning solutions and boost their attendee engagements. It has successfully improved more than 6,000 events/year with over 500 clients, collecting more than 100 million streaming minutes in 2020 and 2021. InEvent offers 24h support, branded scalable platform, transparent pricing, and feature-rich customizable tools.
