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The event's over. The badge printers are packed, the venue’s clearing out, and your team is finally exhaling. But the question still lingers:
Did it actually work?
Not just logistically—but for your attendees, your sponsors, your team. Did the people who mattered walk away feeling like it was worth showing up?
That’s where surveys are supposed to help. But too often, they don’t.
Most post-event forms feel like an afterthought—generic, too long, or so disconnected that half your audience skips them. And the ones who do respond? Their answers trickle in days later, when the energy’s faded and the details are blurry.
“Great event.”
“Food was okay.”
“Rooms were cold.”
Helpful? Barely.
At InEvent, we believe surveys should do more than collect polite comments. They should capture the truth of the moment—while the moment is still happening.
With InEvent’s online event survey software, you can build targeted, time-sensitive check-ins that surface real insight:
Ask one-question mood checks right after a keynote
Let sponsors rate meetings while they’re still fresh
Gather context-rich responses that turn into action
When you know what actually happened, you can make smarter decisions for what’s next. No guesswork, no noise—just feedback that matters.
Not all surveys are built the same. A feedback form for a restaurant? Sure, Google Forms works. A quick poll about your favorite brand of toothpaste? Typeform’s got you.
But when it comes to events (exceptionally professional, high-stakes ones), generic survey tools fall short fast.
Event survey software is purpose-built to meet the unique pace, pressure, and expectations of in-person, virtual, and hybrid experiences. It goes far beyond a basic “How was it?” form. It’s embedded in your event journey—from the first RSVP to the final thank-you email—and designed to capture moments while they’re still alive.
Here’s how it works across the event lifecycle:
Want to know what topics your audience actually cares about before finalizing your agenda? Or which sessions your sponsors are eyeing for the best booth placement? Event survey software lets you send targeted forms, polls, and preference checklists that inform planning—without guesswork.
Live feedback is where generic platforms break. InEvent lets you trigger micro-surveys after sessions, check satisfaction levels in real time, and even run pulse checks during key moments. That means you’re not waiting days to learn something’s off—you can fix it mid-event.
The goldmine. This is where you measure speaker impact, gauge sponsor ROI, and capture attendee sentiment. And because InEvent ties survey responses to specific sessions, meetings, or ticket types, your insights actually have context—not just a stack of vague ratings with no clear story.
In short: event survey software doesn’t just collect data. It helps you read the room, improve on the fly, and prove impact when the budget conversation rolls around.
Generic forms? They’ll tell you if people liked the sandwiches. InEvent? It tells you if the experience worked—and why.You sent the survey. You even bribed people with a prize draw. But the responses are barely sufficient or useful enough.
Some said “great event,” others gave a 3-star rating with zero context. A few people filled it out late after you’d already debriefed with your team. And when leadership asked what attendees really thought… You still didn’t have a clear answer.
That’s the problem with most event surveys. It’s not that people don’t care. It’s that the tools we use aren’t built for how events actually work.
Let’s break it down.
You send a follow-up email with a survey link two days after the event, when attendees are already drowning in unread messages. Or you hand out QR codes on paper at the venue, hoping someone scans them before heading out.
Neither works. Why? Because they interrupt the attendee flow instead of integrating into it.
What does “It was okay” really mean? Generic survey forms collect generic answers. You’re not getting session-level ratings, speaker-specific feedback, or input tied to sponsorship interactions—just a flood of one-liners and unhelpful NPS scores.
The insight you actually need—what worked, what didn’t, and what should change—gets lost in translation.
Most teams still rely on email platforms, free survey tools, or spreadsheets stitched together post-event. There’s no central view. No easy way to tie responses to attendee types, registration paths, or session attendance.
You end up with islands of data that don’t speak to each other. And when sponsors or stakeholders ask for proof of impact, you're manually pulling charts from five different tools—and still missing the full picture.
Even when people do respond, their answers lack context. You don’t know if they went to Session A or Session B. You can’t see whether a poor rating came from a first-time attendee or a returning VIP. And you certainly can’t link feedback to specific meetings, booths, or activations.
In the end, you’re left with a bunch of disconnected opinions—and no direction on what to actually do next.
This is why InEvent takes a different approach.
Instead of bolting on surveys as an afterthought, they’re built into the attendee journey—triggered at the right time, in the right place, with the right context.
Next up: let’s explore what event survey software should actually do, if it’s going to make a difference.Let’s say you could redesign your post-event surveys from scratch.
What would it do?
Great survey software doesn’t treat feedback as a last-minute task. It meets people in the moment after a session, after a meeting, while the experience is fresh.
It asks the right questions, to the right people. Not just “Did you enjoy it?” but:
“What was your biggest takeaway from this session?”
“Would you meet with this exhibitor again?”
“Did this format work for you?”
And for sponsors or exhibitors:
“How many quality leads did you get?”
“Was your booth traffic what you expected?”
It’s not about more questions, it’s about better ones.
The best platforms don’t just store feedback, they connect it to your entire event flow. You can tie responses to attendance data, sessions, speakers, sponsor interactions, and even registration type.
That’s how you move from vague opinions to operational insight:
→ What sessions need to be reworked
→ What sponsors want to renew
→ What formats people actually prefer
Smart surveys don’t just look backward. They help you plan forward. Want to use last year’s data to shape this year’s format? Need to show improvement to a partner or client? That should be a few clicks, not a week of exporting and formatting.
No switching tabs. No “survey fatigue.” Just simple, frictionless prompts that feel like a natural part of the event—not a chore to complete on the train home.
Next, let’s break down how InEvent brings all of this together. Spoiler: it’s all built in. No third-party forms. No duct tape. Just smarter feedback where it counts.
Getting feedback is only half the battle. Knowing what to do with it? That’s where real value lives.
When your survey system is built into your event platform, not tacked on, your analytics start telling stories. Patterns emerge. Red flags wave. Opportunities you didn’t know were there start shining through.
Let’s look at the metrics that actually matter and how InEvent turns them into insights you can use.
Not every session will hit the mark. But you won’t know unless you track ratings at the session level.
InEvent lets you capture feedback instantly, while it’s still fresh. You’ll see which speakers held the room, which topics landed flat, and what should absolutely come back next year.
You can also filter by attendee type, so you’re not treating all feedback the same way. A C-level exec might rate differently than a first-time student attendee. That context changes everything.
Your Net Promoter Score isn’t just a number. It’s a health check on your event brand.
Track it across events, formats, or attendee types. Is NPS dropping for certain verticals? Rising for paid attendees? Holding steady year over year?
One dashboard gives you the macro view and helps you take action before problems become patterns.
Your sponsors don’t just want leads; they want proof of visibility, relevance, and ROI.
With InEvent’s sponsor analytics, you can track:
Which booths had the highest foot traffic
How long attendees stayed
Which sponsor sessions drove the most interaction
What feedback came from which tiers of sponsorship
It’s all laid out in real-time dashboards that make renewal conversations easier—and more compelling.
If a huge chunk of attendees left halfway through a session or bounced before filling out your survey, you’ll know.
InEvent flags where people disengaged, giving you a chance to course-correct in future events—or even during the same one.
Forget vague “4-star” ratings. InEvent’s analytics also pulls from qualitative responses to show the most-used keywords, both positive and negative.
You’ll instantly see what people loved ("networking," "energy," "speaker A") and where they struggled ("lines," "audio," "confusing app").
That’s insight you can act on, not just archive.Surveys aren’t a “final step.” They’re a strategic tool you should be using from the moment planning begins.
With InEvent, you can embed short, context-aware surveys and polls throughout your event—from registration to follow-up. That means you’re not just collecting opinions after the fact—you’re shaping the experience in real time.
Let’s break it down by phase.
The planning phase is full of guesswork. What topics are hot? Which speakers will drive registrations? What kind of sessions work best for your audience?
With InEvent, you can stop guessing.
Built-in pre-event surveys help you:
Test session titles or topics with your invite list
Segment preferences by audience type (VIPs, first-timers, sponsors, etc.)
Offer a “choose your own agenda” survey to co-create programming
You’re not just promoting an event—you’re building one your audience already wants to attend.
Real-time feedback is where most platforms fall short. InEvent brings it into the flow.
While attendees are still in the room or fresh out of it you can:
Trigger speaker rating surveys the second a session ends
Collect booth feedback right after a sponsor interaction
Run live polls during keynotes or breakouts to boost engagement
Ask venue-specific questions like “How was check-in?” or “Could you find what you needed?”
Because it’s all in-platform (via mobile app or browser), there’s no QR code hunting or inbox digging. You’re meeting people where they already are.
Of course, the post-event survey still matters. It’s where you tie it all together.
InEvent’s follow-up tools let you:
Capture NPS and session-level scores
Ask targeted questions by attendee type or ticket class
Gather qualitative ideas for next year
Measure lead quality from buyers or decision-makers
Follow up with drop-off audiences for insight into no-shows or early exits
You can automate reminders, tailor language based on what sessions they attended, and track who actually completed the survey—no more sending generic emails into the void.
The Result?
You get a 360° feedback loop, one that informs future strategy, drives immediate action, and gives every department (marketing, sales, ops, sponsors) the insight they need to improve.
It’s not “just a survey.” It’s the smartest way to stay connected to what your attendees actually think—before, during, and after the moment.
Next: Let’s look at how InEvent helps you make sense of all this feedback with analytics that tie directly to business goals.
One of the most powerful things about InEvent’s survey system? It works for your goals—no matter what kind of team you’re on or which stakeholders you’re answering to.
Here’s how different teams use it to drive outcomes that matter:
Sponsors want visibility but what they really want is proof that it worked.
InEvent lets you:
Attach sponsor-specific questions to sessions or booths
Track attendee interactions with sponsored activations
Pull heatmaps and feedback summaries to show real impact
Now you’re not just reporting impressions. You’re sending sponsors feedback from real attendees—and setting yourself up to renew (or upsell) next year.
Running roadshows or regional events? Timing and format are everything.
With live feedback during the event, field marketers can:
Adjust speaker formats or breakout styles mid-event
Spot underperforming sessions early
Capture post-session ratings before attendees even leave the room
No more waiting weeks for insights you needed yesterday.
You just hosted a town hall, leadership Q&A, or DEI workshop. How did it land?
InEvent makes it easy to:
Launch quick sentiment checks post-session
Let employees give anonymous feedback if needed
Benchmark engagement across teams or departments
Now you’ve got a pulse check that’s useful—not just a formality.
Members join for value—but stay when they feel heard.
InEvent helps associations:
Track satisfaction by member tier or role
Tie feedback to specific programming (CE credits, networking, etc.)
Identify pain points that may affect renewals
This isn’t just feedback—it’s future-proofing your membership model.
Brand experience is built in every touchpoint—including events.
Use surveys to:
Measure brand perception before and after flagship events
Track sentiment across segments (first-timers vs VIPs)
Identify friction points that affect conversion or loyalty
With InEvent, you get a window into how your audience actually feels.
You’re asking people for their opinions. Sometimes their identity. Sometimes both.
That means trust isn’t optional, it’s foundational. And if you’re in healthcare, finance, government, or operating in strict jurisdictions like the EU, your security and compliance standards can’t slip.
InEvent is built with exactly that in mind.
From pre-event registration to post-event surveys, every interaction respects your attendees’ privacy rights.
Consent toggles are baked into every form
Attendees can choose whether to remain anonymous
All responses can be tied to opt-in preferences, with full audit trails
You’re not duct-taping disclaimers to a Google Form. You’re building compliance into every step.
Not everyone on your team needs to see survey responses. With InEvent, you control exactly who can view what.
Limit sponsor access to their own data
Let team leads access feedback only for their sessions
Keep leadership and sensitive feedback on a need-to-know basis
No more shared spreadsheets floating around or accidental oversharing.
For enterprise IT teams and legal reviewers, InEvent’s infrastructure checks every box:
SOC2-compliant systems
Encrypted data at rest and in transit
Redundant backup and recovery protocols
Whether you're answering to your CTO or a security review board, you’ll have what you need.
Want honesty? Give people the safety to be real.
InEvent lets you toggle anonymous modes per question or survey. That means:
Anonymous pulse checks during sensitive sessions
Protected whistleblower-style feedback for internal events
More honest input without compromising compliance
When you’re choosing event survey software, the market is full of general-purpose options. Each has its strengths. But if you need feedback that connects directly to sessions, sponsors, programming decisions, and the attendee experience, most generic survey platforms fall short.
Below is a comparison of how InEvent performs against commonly used tools for online surveys and event feedback: Typeform, SurveyMonkey, Cvent Feedback, Swoogo, and Slido. Each serves a purpose in its own category, but only InEvent delivers a complete, event-native feedback system embedded directly into your workflows.
| Feature | InEvent | Typeform | SurveyMonkey | Cvent Feedback | Swoogo | Slido |
|---|---|---|---|---|---|---|
| Branded Templates | Built for events | Limited event focus | Yes (customer themes) | Yes (event-centric) | Basic | Basic |
| Session Feedback | Yes (linked to sessions & tracks) | No (not native) | Limited (manual setup) | Yes (built-in) | Manual | Limited |
| CRM Integration | Yes (multiple integrations) | Limited (via Zapier) | Yes (many integrations) | Limited (event-centric ecosystem) | Limited (requires connectors) | Limited |
| Event App Delivery | Yes (native mobile & app) | No (external link) | No (external link) | Yes (Cvent event app) | Yes (event sites) | No (poll-focused) |
| Real-Time Dashboards | Yes (live analytics) | Limited (basic reporting) | Real-time but generic | Event-focused | Basic | Limited (engagement only) |
| Sponsor/ROI Reporting | Yes | No | Limited | Limited | Limited | No |
| NPS Tracking | Built-in | Yes | Limited | Yes | Limited | Limited |
If you want feedback that doesn’t just get collected but actually drives decisions, improves programming, and proves ROI, InEvent is designed for exactly that.
Switching survey platforms shouldn’t add risk to an already packed event schedule.
InEvent is built to make migration straightforward and predictable. If you’re coming from tools like Typeform, Google Forms, or SurveyMonkey, your team can import existing surveys and question logic instead of rebuilding from scratch. That includes rating scales, NPS questions, and open-text fields you already depend on.
From there, onboarding is hands-on.
For your first event, InEvent’s onboarding team works directly with you to:
Configure survey timing and triggers
Map surveys to sessions, sponsors, or tracks
Set up segmentation and access rules
Align reports with your internal KPIs
And once your event is live, support doesn’t disappear. You have access to a real support team monitoring performance and ready to step in if anything needs adjustment—whether that’s delivery, response tracking, or reporting.
You also get access to event-specific templates, including:
Session feedback surveys
Speaker evaluations
Sponsor ROI surveys
Post-event satisfaction and NPS
These templates are fully editable, reusable, and designed to drive higher response rates without overwhelming attendees.
The result: faster setup, fewer errors, and complete confidence heading into every event.
Most event teams only review feedback after the event ends. By then, issues can’t be fixed—and the same problems often show up again next time.
InEvent changes that.
Because surveys are built directly into your event platform, you don’t just collect opinions. You get real-time clarity. You see what’s working, what’s missing, and what needs attention while it still matters.
That leads to:
Better sessions
Happier sponsors
More engaged attendees
Stronger justification for next year’s budget
And it means your events don’t just grow. They improve, every time.
If feedback matters to you, it deserves more than a generic form and a follow-up email no one opens. It deserves to be part of the event itself.
Book a demo to see how InEvent’s survey workflows work in real events.
1. Can I automate survey delivery by session?
Yes. InEvent lets you trigger surveys automatically based on attendee actions. Session feedback can be sent the moment a talk ends, sponsor surveys can follow booth visits, and post-event surveys can be delivered based on who attended what. No manual scheduling. No second-guessing.
2. Can I keep surveys anonymous?
Absolutely. You control whether responses are anonymous or attributed—by survey or even by individual question. This is especially valuable for internal events, DEI sessions, and leadership town halls where honest feedback matters more than identity.
3. Is it mobile-friendly?
Yes. All surveys are optimized for mobile and desktop. Attendees can respond directly inside the event app or in a browser—no downloads, no redirects, no friction. That ease of access is a major reason response rates are higher than email-only surveys.
4. Can I trigger follow-up messages automatically?
You can. InEvent lets you automate follow-ups based on responses—thank-you emails, sponsor outreach, or internal alerts. For example, low feedback can notify your team instantly, while high ratings can tag attendees for future campaigns.
5. Can I view feedback by attendee segment?
Yes—and this is where event-specific survey software makes the difference. You can analyze responses by ticket type, attendee role, company size, region, or session attended. Instead of a single blended score, you get insights by audience group, leading to smarter decisions.
If your current survey platform can’t answer these questions clearly, it’s likely not built for events.
