AI Event Strategy and Personalized Attendee Experiences Took Center Stage Around InEvent at ETL London 2024

InEvent, the enterprise event management platform for in-person, hybrid, and virtual events, participated as a sponsor at Event Tech Live London 2024 (ETL London), bringing event professionals together for conversations focused on artificial intelligence, attendee engagement, event marketing, and the future of event experiences. Throughout the event, the InEvent Stage became a destination for planners, marketers, and event leaders looking to better understand how AI and integrated event technology are reshaping the industry.

Held at ExCeL London, ETL London remains one of the most recognized gatherings for event technology professionals in Europe, attracting attendees looking for practical strategies, emerging technologies, and innovative approaches to event planning and attendee engagement.

As part of its sponsorship presence, InEvent hosted multiple sessions designed to help event professionals navigate evolving attendee expectations and increasing pressure to deliver measurable event ROI. Topics explored throughout the event included AI-driven personalization, smarter event analytics, and strategies for improving engagement through more connected event experiences.

One of the featured sessions at the InEvent Stage focused on how AI is influencing the future of event engagement and attendee personalization. Another explored how event professionals can improve B2B event marketing performance through stronger LinkedIn advertising and email campaign strategies.

The company also presented a real-world success story from a recent MPI event, featuring Photo Match AI technology and showcasing how AI-powered attendee engagement improved event interaction and personalization. The session, led by Michel Sayo, generated strong interest among attendees seeking more practical applications of AI in live-event environments.

“ETL London created space for some of the most forward-looking conversations we’ve had around AI and event engagement,” said the InEvent team. “There’s growing excitement around what AI can unlock for attendee experiences, but event professionals are also looking for practical applications that simplify workflows and create measurable impact. That balance became a major theme throughout the event.”

In addition to educational sessions and live discussions, attendees visiting the InEvent Stage received limited-edition branded swag while connecting directly with members of the team, including Mauricio, Vinni, and Michel. The event also provided opportunities for one-on-one conversations around event operations, attendee engagement, and future event strategies.

ETL London 2024 reinforced the continued demand for event technology that combines operational efficiency, AI-driven personalization, and actionable event insights within one connected platform.

About InEvent

InEvent is an enterprise event management platform that helps organizations plan, execute, and scale in-person, hybrid, and virtual events worldwide. The platform combines registration, onsite solutions, engagement, networking, analytics, and AI-powered event technology into a unified system designed for modern event operations.