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À propos

HERE Directions unites industry experts to discuss how location technology can help solve key market challenges.


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Conférenciers
Autre
Aaron Golden Image du conférencier
Aaron Golden Image du conférencier
Aaron Golden
Senior Director, Head of Strategic Partners and Alliances at HERE Technologies
Alex Osaki Image du conférencier
Alex Osaki Image du conférencier
Alex Osaki
Product Marketing Manager, HERE Technologies
Ali Maleki Image du conférencier
Ali Maleki Image du conférencier
Ali Maleki
CEO, Traxen
Annika Hundertmark Image du conférencier
Annika Hundertmark Image du conférencier
Annika Hundertmark
Head of Railway Digitalisation, Digitale Schiene Deutschland, Deutsche Bahn
Badrinath Jayaram Image du conférencier
Badrinath Jayaram Image du conférencier
Badrinath Jayaram
Global Business Development Head - TCS DigiFleetTM @ Tata Consultancy Services
Bart Coppelmans Image du conférencier
Bart Coppelmans Image du conférencier
Bart Coppelmans
Head of Global Supply Chain & Logistics Industry Solutions
Bjarne Jensen Image du conférencier
Bjarne Jensen Image du conférencier
Bjarne Jensen
Product Marketing Manager, HERE Technologies
Christian Schmidt Image du conférencier
Christian Schmidt Image du conférencier
Christian Schmidt
CTO & Managing Director, Siemens Digital Logistics
David Rowan Image du conférencier
David Rowan Image du conférencier
David Rowan
Founding Editor-in-chief, WIRED UK
Deepak Patnaik Image du conférencier
Deepak Patnaik Image du conférencier
Deepak Patnaik
Senior Product Marketing Manager, HERE Technologies
Derek Burrows Image du conférencier
Derek Burrows Image du conférencier
Derek Burrows
Senior Product Marketing Manager, Unity
Divya Mehra Image du conférencier
Divya Mehra Image du conférencier
Divya Mehra
Senior Product Marketing Manager, HERE Technologies
Edzard Overbeek Image du conférencier
Edzard Overbeek Image du conférencier
Edzard Overbeek
Chief Executive Officer @ HERE Technologies
Erminio Di Paola Image du conférencier
Erminio Di Paola Image du conférencier
Erminio Di Paola
VP Product Management, HERE Technologies
Filip Klippel Image du conférencier
Filip Klippel Image du conférencier
Filip Klippel
Product Marketing Manager, HERE Technologies
Gino Ferru Image du conférencier
Gino Ferru Image du conférencier
Gino Ferru
SVP and General Manager EMEAR, HERE Technologies
Giovanni Lanfranchi Image du conférencier
Giovanni Lanfranchi Image du conférencier
Giovanni Lanfranchi
CTO, HERE Technologies
Gregor Kugelmann Image du conférencier
Gregor Kugelmann Image du conférencier
Gregor Kugelmann
Senior Manager ADAS development @ Mercedes Benz
Hervé Utheza Image du conférencier
Hervé Utheza Image du conférencier
Hervé Utheza
Senior Director Emerging Technologies, HERE Technologies
Imran Sayeed Image du conférencier
Imran Sayeed Image du conférencier
Imran Sayeed
Faculty of Entrepreneurship and Innovation @ MIT Sloan School of Management
Jaromír Beránek Image du conférencier
Jaromír Beránek Image du conférencier
Jaromír Beránek
Chairman of the IT and Smart City Committee @ City of Prague
Javier Albares Image du conférencier
Javier Albares Image du conférencier
Javier Albares
Senior Industry Solutions Manager, HERE Technologies
Jeffrey Frantz Image du conférencier
Jeffrey Frantz Image du conférencier
Jeffrey Frantz
General Manager, Verizon Location Technology @ Verizon
Jennifer Gill Didoni Image du conférencier
Jennifer Gill Didoni Image du conférencier
Jennifer Gill Didoni
Head of Cloud and Edge Computing Portfolio, Vodafone Business
Joachim Mack-Goertz Image du conférencier
Joachim Mack-Goertz Image du conférencier
Joachim Mack-Goertz
Partner Account Manager, HERE Technologies
Johannes Springer Image du conférencier
Johannes Springer Image du conférencier
Johannes Springer
Lead 5G Automotive Program, Deutsche Telekom AG @ T-Systems International GmbH
Jonas Kjellberg Image du conférencier
Jonas Kjellberg Image du conférencier
Jonas Kjellberg
Digital Transformation Speaker, Co-Creator of Skype, Author and Investor
Jonathan Abon Image du conférencier
Jonathan Abon Image du conférencier
Jonathan Abon
VP Product Management, HERE Technologies
Jørgen Behrens Image du conférencier
Jørgen Behrens Image du conférencier
Jørgen Behrens
SVP and CPO, HERE Technologies
Lisa Åbom Image du conférencier
Lisa Åbom Image du conférencier
Lisa Åbom
CEO @ NIRA Dynamics
Lomme Devriendt Image du conférencier
Lomme Devriendt Image du conférencier
Lomme Devriendt
Senior Manager, Business Development @ Bentley Systems
Luis Manuel Faviani Image du conférencier
Luis Manuel Faviani Image du conférencier
Luis Manuel Faviani
CCO, CNID
Magdalina Stavreva Image du conférencier
Magdalina Stavreva Image du conférencier
Magdalina Stavreva
Product Portfolio Management & Strategic Alliances, Siemens Digital Logistics
Mark Yao Image du conférencier
Mark Yao Image du conférencier
Mark Yao
Director Product Management, HERE Technologies
Mehdi Zahi Image du conférencier
Mehdi Zahi Image du conférencier
Mehdi Zahi
Managing Business Consultant – GIS BI Geomarketing, Capgemini
Michael Bolle Image du conférencier
Michael Bolle Image du conférencier
Michael Bolle
Advisor, Entrepreneur, Board Member and Independent Industrial Advisor @ Gaia-X
Michael Brown Image du conférencier
Michael Brown Image du conférencier
Michael Brown
Supply Chain Leader – Global and Strategic Accounts, AWS
Michael Zagorsek Image du conférencier
Michael Zagorsek Image du conférencier
Michael Zagorsek
COO, SoundHound
Phil Christensen Image du conférencier
Phil Christensen Image du conférencier
Phil Christensen
VP - Digital Cities, Reality+Spatial Modeling, Bentley Systems
Phillip Parsons Image du conférencier
Phillip Parsons Image du conférencier
Phillip Parsons
General Manager of Logistics @ Coca-Cola Europacific Partners
Rajkiran Kanagala Image du conférencier
Rajkiran Kanagala Image du conférencier
Rajkiran Kanagala
SVP & Group Head - Emerging Business Units, Strategy & Business Development, TCI Group
Randall René Image du conférencier
Randall René Image du conférencier
Randall René
Industry Solutions Specialist – Telecommunications @ Esri
Remco Timmer Image du conférencier
Remco Timmer Image du conférencier
Remco Timmer
Senior Director Product Management, HERE Technologies
Sarah Thompson Image du conférencier
Sarah Thompson Image du conférencier
Sarah Thompson
CPO, EROAD
Simon Dechent Image du conférencier
Simon Dechent Image du conférencier
Simon Dechent
Global Market Development @ SAP Sales and Service Cloud
Simon Dechent is senior product expert and leads the global market development for SAP Sales Cloud Retail Execution, with 15 years of experience in the domain Customer Experience Management. Customer Success and Strategic Customer Engagements are part of his daily work. Simon had various strategic roles including business development, product management and solution management for SAP Customer Experience products with focus on Sales Force Automation, Retail Execution and Mobility.
Stephan Durach Image du conférencier
Stephan Durach Image du conférencier
Stephan Durach
Senior VP, Connected Company Development, BMW
Stephan van Dijk Image du conférencier
Stephan van Dijk Image du conférencier
Stephan van Dijk
Director of Innovation @ Amsterdam Institute for Advanced Metropolitan Solutions (AMS Institute)
Steve Beck Image du conférencier
Steve Beck Image du conférencier
Steve Beck
General Manager, Systems Engineering Group, Sony Semiconductor Solutions Europe
Steven Schulting Image du conférencier
Steven Schulting Image du conférencier
Steven Schulting
Senior Product Manager Infrastructure Planning, HERE Technologies
Tomas Robenek Image du conférencier
Tomas Robenek Image du conférencier
Tomas Robenek
Industry Solutions Manager, HERE Technologies
Tyler Van Houwelingen Image du conférencier
Tyler Van Houwelingen Image du conférencier
Tyler Van Houwelingen
Director Industry Solutions, HERE Technologies
Vatsa Kalyanasundaram Image du conférencier
Vatsa Kalyanasundaram Image du conférencier
Vatsa Kalyanasundaram
Cloud & Security Director @ Vodafone Business
Wolfgang Möller Image du conférencier
Wolfgang Möller Image du conférencier
Wolfgang Möller
Global Director Discrete Industries & Internet of Things, NTT DATA
Yao Zhai Image du conférencier
Yao Zhai Image du conférencier
Yao Zhai
Senior Product Manager, Unity
Agenda
20
14:10
- 14:30
HERE for location with HERE CEO Edzard Overbeek
HERE for location with CEO Edzard Overbeek
HERE for location with CEO Edzard Overbeek
14:30
- 15:00
How the emerging "metaverse" will shape the future of work
15:05
- 15:25
On the move with 5G: The BMW View
BMW’s connectivity chief Stephan Durach joins HERE CTO Giovanni Lanfranchi to talk about the state of 5G, its essential role in the efficient, sustainable and enjoyable mobility of the future – and how location technology and 5G go hand in hand to empower the data infrastructure vehicles and mobility services of the future need.

Stephan Durach, Senior VP, Connected Company Development at BMW
Giovanni Lanfranchi, CTO, HERE Technologies
BMW’s connectivity chief Stephan Durach joins HERE CTO Giovanni Lanfranchi to talk about the state of 5G, its essential role in the efficient, sustainable and enjoyable mobility of the future – and how location technology and 5G go hand in hand to empower the data infrastructure vehicles and mobility services of the future need.

Stephan Durach, Senior VP, Connected Company Development at BMW
Giovanni Lanfranchi, CTO, HERE Technologies
15:25
- 15:50
Enhancing our interaction with every screen: Building next-generation HMI experiences
Today, only a small portion of human-machine interface (HMI) design concepts make their way to mass production. In this session, Unity tells us how their real-time 3D technology brings disjointed HMI design and development workflows together to create visually compelling, immersive HMI experiences, and how with HERE location data we are together reimagining in-car navigation experiences.

Derek Burrows, Senior Product Marketing Manager, Unity
Yao Zhai, Senior Product Manager, Unity
Mark Yao, Director Product Management, HERE Technologies
Today, only a small portion of human-machine interface (HMI) design concepts make their way to mass production. In this session, Unity tells us how their real-time 3D technology brings disjointed HMI design and development workflows together to create visually compelling, immersive HMI experiences, and how with HERE location data we are together reimagining in-car navigation experiences.

Derek Burrows, Senior Product Marketing Manager, Unity
Yao Zhai, Senior Product Manager, Unity
Mark Yao, Director Product Management, HERE Technologies
15:50
- 16:20
Networking Break: Connect and network with your peers
16:20
- 16:45
Future of work: The role of innovation in the ESG-conscious world
With Covid-19 altering ways of working, organizations across the globe are using ESG (Environment, Social & Governance) principles to accelerate digital transformation, turning challenges of the “new normal” into opportunities. Join us to learn more about how innovation is a driver in this arena, and the role location technology plays within it.

Imran Sayeed, Faculty of Entrepreneurship and Innovation, MIT Sloan School of Management
Jørgen Behrens, SVP and CPO, HERE Technologies
With Covid-19 altering ways of working, organizations across the globe are using ESG (Environment, Social & Governance) principles to accelerate digital transformation, turning challenges of the “new normal” into opportunities. Join us to learn more about how innovation is a driver in this arena, and the role location technology plays within it.

Imran Sayeed, Faculty of Entrepreneurship and Innovation, MIT Sloan School of Management
Jørgen Behrens, SVP and CPO, HERE Technologies
16:45
- 17:10
Getting a grip on traction conditions: Enhancing driver safety with the HERE platform
Differing road surfaces, tires and weather constantly change traction conditions and impact driver safety. In this session, NIRA Dynamics tells us how their use of the HERE platform to map traction conditions is enhancing road safety for drivers and enabling continued exploration and innovation in this important space, now and in the future.

Lisa Åbom, CEO, NIRA Dynamics
Jonathan Abon, VP Product Management, HERE Technologies
Differing road surfaces, tires and weather constantly change traction conditions and impact driver safety. In this session, NIRA Dynamics tells us how their use of the HERE platform to map traction conditions is enhancing road safety for drivers and enabling continued exploration and innovation in this important space, now and in the future.

Lisa Åbom, CEO, NIRA Dynamics
Jonathan Abon, VP Product Management, HERE Technologies
17:10
- 17:35
Precise location positioning: Innovating in fleet, automotive, tech and beyond
Whether you are trying to locate a vehicle or precisely pinpoint the location of a consumer with a smartwatch, accurate positioning of devices, equipment and assets using satellite system is more attainable and in demand than ever. In this session, Sony Semiconductor Solutions tells us how, by integrating HERE positioning technology into their dual-band chipsets, they can locate devices with centimeter-level precision with only low power consumption, opening up opportunities for innovation in fleet, automotive, tech and beyond.

Steve Beck, General Manager, Systems Engineering Group, Sony Semiconductor Solutions Europe
Divya Mehra, Senior Product Marketing Manager, HERE Technologies
Whether you are trying to locate a vehicle or precisely pinpoint the location of a consumer with a smartwatch, accurate positioning of devices, equipment and assets using satellite system is more attainable and in demand than ever. In this session, Sony Semiconductor Solutions tells us how, by integrating HERE positioning technology into their dual-band chipsets, they can locate devices with centimeter-level precision with only low power consumption, opening up opportunities for innovation in fleet, automotive, tech and beyond.

Steve Beck, General Manager, Systems Engineering Group, Sony Semiconductor Solutions Europe
Divya Mehra, Senior Product Marketing Manager, HERE Technologies
17:35
- 18:05
Networking Break: Connect and network with your peers
18:05
- 18:30
The rail revolution: Digitizing rail with location data
More and more people are relying on rail as a reliable, safe, environmentally friendly way to travel. Track networks are reaching their maximum capacity, yet expanding them is time-consuming, costly, and disruptive to the landscape. In this session, Deutsche Bahn tells us how their Digitale Schiene Deutschland project, through collaboration with Siemens, Ibeo, Bosch and HERE, can achieve significantly higher track utilization without building a single new track.

Annika Hundertmark, Head of Railway Digitalisation, Digitale Schiene Deutschland, Deutsche Bahn
Tomas Robenek, Industry Solutions Manager, HERE Technologies
More and more people are relying on rail as a reliable, safe, environmentally friendly way to travel. Track networks are reaching their maximum capacity, yet expanding them is time-consuming, costly, and disruptive to the landscape. In this session, Deutsche Bahn tells us how their Digitale Schiene Deutschland project, through collaboration with Siemens, Ibeo, Bosch and HERE, can achieve significantly higher track utilization without building a single new track.

Annika Hundertmark, Head of Railway Digitalisation, Digitale Schiene Deutschland, Deutsche Bahn
Tomas Robenek, Industry Solutions Manager, HERE Technologies
18:30
- 18:55
Connected vehicles: Location data reliability, quality and security in the automotive industry
With connectivity becoming an increasingly integrated part of the automotive industry, how data is collected and managed has changed greatly over the past decade. In this session, we explore how the quality, reliability and security of location data is crucial in powering the future of the automotive industry and how it is helping to transform another key space – vehicle safety.

Michael Bolle, Advisor, Entrepreneur, Board Member and Independent Industrial Advisor, Gaia-X
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies
With connectivity becoming an increasingly integrated part of the automotive industry, how data is collected and managed has changed greatly over the past decade. In this session, we explore how the quality, reliability and security of location data is crucial in powering the future of the automotive industry and how it is helping to transform another key space – vehicle safety.

Michael Bolle, Advisor, Entrepreneur, Board Member and Independent Industrial Advisor, Gaia-X
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies
18:55
- 19:00
Conference Close
21
14:00
- 14:30
Rethinking disruption
14:30
- 14:55
Sales logistics: Improving sales operations with dynamic customer visit planning
Managing site visits across multiple customers’ locations can be a complex process to plan and requires an advanced planning tool based on historical and precise, real-time information. In this session, SAP tells us how HERE location technology is powering their software solutions to boost the efficiency of sales workforces with ad-hoc prioritization of scheduling and routing customer location visits.

Simon Dechent, Global Market Development, SAP Sales and Service Core, SAP
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies
Managing site visits across multiple customers’ locations can be a complex process to plan and requires an advanced planning tool based on historical and precise, real-time information. In this session, SAP tells us how HERE location technology is powering their software solutions to boost the efficiency of sales workforces with ad-hoc prioritization of scheduling and routing customer location visits.

Simon Dechent, Global Market Development, SAP Sales and Service Core, SAP
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies
14:55
- 15:20
5G and Edge Computing: Shaping the future of mobility experiences
Combining location technology with 5G and Multi-access Edge Computing (MEC) offers endless opportunities across industries, including powerful solutions that provide better mobility experiences for drivers. In this session, Vodafone tells us how, together with HERE location intelligence, they are harnessing these technologies to making roads safer and more efficient for all.

Vatsa Kalyanasundaram, Cloud & Security Director, Vodafone Business
Jennifer Gill Didoni, Head of Cloud and Edge Computing Portfolio, Vodafone Business
Bjarne Jensen, Product Marketing Manager, HERE Technologies
Combining location technology with 5G and Multi-access Edge Computing (MEC) offers endless opportunities across industries, including powerful solutions that provide better mobility experiences for drivers. In this session, Vodafone tells us how, together with HERE location intelligence, they are harnessing these technologies to making roads safer and more efficient for all.

Vatsa Kalyanasundaram, Cloud & Security Director, Vodafone Business
Jennifer Gill Didoni, Head of Cloud and Edge Computing Portfolio, Vodafone Business
Bjarne Jensen, Product Marketing Manager, HERE Technologies
15:20
- 15:45
Gearing up for the next level: Mastering conditionally automated driving at Level 3
Vehicle automation is advancing rapidly, and there is little that excites the technology world more than a future with self-driving cars. But how far are we from that reality? In this session, Mercedes-Benz tells us how their innovations, combined with HERE location data and services, are helping them achieve Level 3 automation, bringing new levels of comfort, efficiency and safety for drivers.

Gregor Kugelmann, Senior Manager ADAS development, Mercedes Benz
Filip Klippel, Product Marketing Manager, HERE Technologies
Vehicle automation is advancing rapidly, and there is little that excites the technology world more than a future with self-driving cars. But how far are we from that reality? In this session, Mercedes-Benz tells us how their innovations, combined with HERE location data and services, are helping them achieve Level 3 automation, bringing new levels of comfort, efficiency and safety for drivers.

Gregor Kugelmann, Senior Manager ADAS development, Mercedes Benz
Filip Klippel, Product Marketing Manager, HERE Technologies
15:45
- 16:10
Networking Break
16:10
- 16:35
Advancing urban infrastructure planning: Digital twins and the future
Better infrastructure planning is key to making cities more efficient, safer and greener, thereby enhancing citizens’ quality of life. In this session, Bentley Systems tells us how digital twins are transforming infrastructure planning, and how by collaborating with HERE Technologies and Microsoft we are together opening up opportunities for cities and Departments of Transportation (DoTs) and addressing some of the most pressing challenges of today.

Phil Christensen, VP - Digital Cities, Reality+Spatial Modeling, Bentley Systems
Lomme Devriendt, Senior Manager, Business Development, Bentley Systems
Steven Schulting, Senior Product Manager Infrastructure Planning, HERE Technologies
Better infrastructure planning is key to making cities more efficient, safer and greener, thereby enhancing citizens’ quality of life. In this session, Bentley Systems tells us how digital twins are transforming infrastructure planning, and how by collaborating with HERE Technologies and Microsoft we are together opening up opportunities for cities and Departments of Transportation (DoTs) and addressing some of the most pressing challenges of today.

Phil Christensen, VP - Digital Cities, Reality+Spatial Modeling, Bentley Systems
Lomme Devriendt, Senior Manager, Business Development, Bentley Systems
Steven Schulting, Senior Product Manager Infrastructure Planning, HERE Technologies
16:10
- 16:35
Supply chain innovation: Delivering solutions for industries around the world
The Covid-19 pandemic disrupted supply chains across the globe, exposing their complexity and fragility and the need for new solutions in a world still adapting to the repercussions. In this session, Amazon Web Services (AWS) shares their views on today's trends and challenges, and how, with the help of the HERE platform, they're solving supply chain problems for all industries and markets.

Michael Brown, Supply Chain Leader - Global and Strategic Accounts, AWS
Aaron Golden, Senior Director, Head of Strategic Partners and Alliances at HERE Technologies
The Covid-19 pandemic disrupted supply chains across the globe, exposing their complexity and fragility and the need for new solutions in a world still adapting to the repercussions. In this session, Amazon Web Services (AWS) shares their views on today's trends and challenges, and how, with the help of the HERE platform, they're solving supply chain problems for all industries and markets.

Michael Brown, Supply Chain Leader - Global and Strategic Accounts, AWS
Aaron Golden, Senior Director, Head of Strategic Partners and Alliances at HERE Technologies
16:35
- 17:00
Building intelligent supply chains: The power of data and digital twins
While most companies have moved towards some form of digitization, end-to-end supply chain visibility continues to be elusive. In this session, Siemens Digital Logistics tells us how, by building intelligent supply chains and leveraging digital twins, they are helping to improve visibility, efficiency, safety and sustainability in the movement of goods across the world.

Christian Schmidt, CTO & Managing Director, Siemens Digital Logistics
Magdalina Stavreva, Product Portfolio Management & Strategic Alliances, Siemens Digital Logistics
Bart Coppelmans,Head of Global Supply Chain & Logistics Industry Solutions
While most companies have moved towards some form of digitization, end-to-end supply chain visibility continues to be elusive. In this session, Siemens Digital Logistics tells us how, by building intelligent supply chains and leveraging digital twins, they are helping to improve visibility, efficiency, safety and sustainability in the movement of goods across the world.

Christian Schmidt, CTO & Managing Director, Siemens Digital Logistics
Magdalina Stavreva, Product Portfolio Management & Strategic Alliances, Siemens Digital Logistics
Bart Coppelmans,Head of Global Supply Chain & Logistics Industry Solutions
16:35
- 17:00
Shaping the future of smart cities: The power of location in streamlining mobility
Advancements in location data and technology are rapidly opening up opportunities for governments and businesses across the world, helping them solve their city’s unique problems. In this session we hear from NTT Data about their innovative Smart Cities solution for mobility and traffic simulation, which harnesses the power of location to make cities more connected, sustainable, and run more efficiently for citizens and tourists alike.

Wolfgang Möller, Global Director Discrete Industries & Internet of Things, NTT DATA Business Solutions
Joachim Mack-Goertz, Partner Account Manager, HERE Technologies
Advancements in location data and technology are rapidly opening up opportunities for governments and businesses across the world, helping them solve their city’s unique problems. In this session we hear from NTT Data about their innovative Smart Cities solution for mobility and traffic simulation, which harnesses the power of location to make cities more connected, sustainable, and run more efficiently for citizens and tourists alike.

Wolfgang Möller, Global Director Discrete Industries & Internet of Things, NTT DATA Business Solutions
Joachim Mack-Goertz, Partner Account Manager, HERE Technologies
16:45
- 17:10
Powering the voice-first era: The potential for a more connected world
Voice assistants are appearing everywhere in our lives, enabling humans to interact with everything that’s connected in the way they interact with each other. In this session, SoundHound tells us how their voice AI platform, powered by HERE data, is helping brands build custom voice experiences and how 5G will provide even greater opportunities for innovation in this space, benefiting every industry and consumer.

Michael Zagorsek, COO, SoundHound
Hervé Utheza, Senior Director Emerging Technologies, HERE Technologies
Voice assistants are appearing everywhere in our lives, enabling humans to interact with everything that’s connected in the way they interact with each other. In this session, SoundHound tells us how their voice AI platform, powered by HERE data, is helping brands build custom voice experiences and how 5G will provide even greater opportunities for innovation in this space, benefiting every industry and consumer.

Michael Zagorsek, COO, SoundHound
Hervé Utheza, Senior Director Emerging Technologies, HERE Technologies
17:10
- 17:50
Leading trucking innovation into the future: Increasing efficiencies with location data
Fleet managers and owners continue to look for ways to reduce costs and optimize the comfort and safety of their drivers. In this session, Traxen tells us how their unique solution, with the help of location technology, is helping their customers provide a new level of drivability and safety, as well as make significant cost-savings through reduced fuel consumption and advanced safety features.

Ali Maleki, Founder and CEO, Traxen
Deepak Patnaik, Senior Product Marketing Manager, HERE Technologies
Fleet managers and owners continue to look for ways to reduce costs and optimize the comfort and safety of their drivers. In this session, Traxen tells us how their unique solution, with the help of location technology, is helping their customers provide a new level of drivability and safety, as well as make significant cost-savings through reduced fuel consumption and advanced safety features.

Ali Maleki, Founder and CEO, Traxen
Deepak Patnaik, Senior Product Marketing Manager, HERE Technologies
17:15
- 17:50
Smart mobility today and tomorrow: Improving the way we move
Urban mobility providers face numerous challenges, ranging from tight revenue margins over new regulations to growing customer expectations. In this session, panelists from AMS Institute and City of Prague tell us their views on the most pressing challenges they face today and how location data is helping mobility providers to optimize their operations to enable seamless intermodal journeys.

Jaromír Beránek, Chairman of the IT and Smart City Committee, City of Prague
Stephan van Dijk, Director of Innovation, Amsterdam Institute for Advanced Metropolitan Solutions
Panel moderator: Remco Timmer, Senior Director Product Management, HERE Technologies
Urban mobility providers face numerous challenges, ranging from tight revenue margins over new regulations to growing customer expectations. In this session, panelists from AMS Institute and City of Prague tell us their views on the most pressing challenges they face today and how location data is helping mobility providers to optimize their operations to enable seamless intermodal journeys.

Jaromír Beránek, Chairman of the IT and Smart City Committee, City of Prague
Stephan van Dijk, Director of Innovation, Amsterdam Institute for Advanced Metropolitan Solutions
Panel moderator: Remco Timmer, Senior Director Product Management, HERE Technologies
17:55
- 18:00
Conference Close