InEvent Partners with 3 Pillars Co. to Expand Culturally-Driven Event Strategy, Experiential Design, and Inclusive Event Execution

Atlanta, Georgia. InEvent, an enterprise event management platform for in-person, hybrid, and virtual events, announced a strategic partnership with 3 Pillars Co., a Baltimore-based business consulting and event strategy firm focused on culturally conscious, impact-driven experiences.

The partnership brings together InEvent’s event technology platform with 3 Pillars Co.’s expertise in event strategy, experiential design, and creative execution to help organizations deliver more intentional, inclusive, and high-impact event programs.

Founded in 2018 by Lois Sarfo-Mensah, 3 Pillars Co. was built on the belief that bold ideas, diverse perspectives, and intentional strategy can drive meaningful change. The firm works with mission-aligned brands to create experiences that resonate deeply with audiences while supporting long-term impact through thoughtful planning and execution.

InEvent provides a unified platform for event registration, event operations, attendee engagement, and event analytics. Through this partnership, customers gain access to a more complete event delivery model that combines event technology infrastructure with culturally informed strategy and experiential design.

3 Pillars Co. specializes in transforming brand narratives into immersive experiences, supporting organizations across event strategy consulting, full-service event management, and experiential design. Their approach blends creativity with operational excellence, ensuring that each event is not only well executed but also meaningful, inclusive, and aligned with the brand's purpose.

“Events today are expected to do more than bring people together; they need to create real connections and reflect the communities they serve,” said Pedro Goes, CEO of InEvent. “3 Pillars Co. brings a culturally conscious and strategy-led approach that aligns closely with how modern organizations are thinking about events. Together, we’re helping teams deliver experiences that are both operationally strong and deeply impactful.”

Many organizations continue to face challenges in creating event experiences that balance logistics, creativity, and inclusivity. Event teams are often tasked with delivering programs that not only run smoothly but also resonate with diverse audiences and support broader brand and business goals.

By aligning InEvent’s event management software with 3 Pillars Co.’s consulting and experiential capabilities, customers benefit from a more structured and thoughtful approach to event planning and execution. This includes clearer strategic direction, stronger creative alignment, and improved operational delivery across both in-person and hybrid formats.

The partnership also reflects a broader shift in the event industry toward more intentional and community-driven experiences. As organizations place greater emphasis on inclusivity, cultural relevance, and audience connection, the need for partners who can bridge strategy, creativity, and execution continues to grow.

Through this collaboration, organizations will be able to design and deliver events that not only meet operational requirements but also create lasting impact for attendees, stakeholders, and communities.

About InEvent

InEvent is an enterprise event management platform that helps organizations plan, execute, and measure in-person, hybrid, and virtual events. The platform supports event registration, on-site operations, engagement, and analytics for complex event programs worldwide.

About 3 Pillars Co.

3 Pillars Co. is a Baltimore-based business consulting and event strategy firm founded in 2018 by Lois Sarfo-Mensah. The company specializes in culturally conscious event strategy, experiential design, and full-service event management, helping mission-driven organizations create impactful and inclusive experiences.

Media Contact

Aniebietabasi Ufia

Marketing & Communications, InEvent

Email: aniebietabasi.ufia@inevent.com