Your virtual conferences still need a proper event marketing platform

You have probably received dozens of daily invites for webinars during these last weeks. So, to stand out of the crowd, your conference online presence will need to be even stronger, creating something that differs from this noisy, purely reactive environment.

More than in any other moment, in order to manage professional webinars, training sessions, virtual meetups or any online session, you’ll need to treat it as a proper live event. First of all, it’s good to remember that they are complementary.

Why a quick reaction does not need to be an enemy of long term goals

Your events marketing strategy is, at its core, a plan to generate Marketing ROI. It’s tempting to just open a video call tool and start inviting people to improvised talks – that sounds simple and quick.

But without being able to manage workflows or measuring event success, video calls will eventually leave a huge gap at the end of your strategy execution.

Events are moving to virtual formats, but stakeholders expectation's are still real

Video call tools are not enough to carry on with essential attendee’s journey expectations such as a smooth registration, relevant and attractive communications via website / email marketing, networking, push and app notifications, etc.

Plus, analytics such as custom reports and dashboards that are especially designed to measure and accelerate these attendee’s journeys are only present in professional event marketing tools that follow best business practices.

Choosing an event platform, then, becomes essential for teams that want to save time, be attentive to social listening, get insights from actual attendee behavior data, run interactions, provide great networking experience and target their messages to turn attendees into customers.

How to host webinars, virtual conferences and real experiences in a Virtual Lobby.

It’s definitely not the first time that the events industry faces uncertainty. And in response to this unexpected trend that is bound to be the biggest change of our times, live events are moving to 100% digital formats. And as an immediate adherence to this new market need, InEvent announces the launch of its new tool for virtual and online events: Virtual Lobby.

Built up specially to serve online conference’s needs, InEvent’s Virtual Lobby enables data-rich events to be held remotely, in an easy-to-discover, fully interactive virtual lobby.

 “InEvent new virtual lobby solution wants to help get through this disruption by leveraging virtual and online events.”, comments InEvent CEO, Pedro Góes.

He anticipates the new feature as a “all in one live content, networking and video chat platform. Works with the InEvent mobile app and has integrations with the main video platforms”.

Smoothly migrate in-person experiences to online formats, while protecting your attendees data

Implementing and promoting engaging webinars and virtual meetups with InEvent’s Virtual Lobby is a smooth process, as it’s been designed to provide a safe environment, where business can happen just as in-person.

Also, integrations with communication solutions such as Zoom, on 24, Facebook Live, Google Meet and Webex, will be available by just embedding a live video on your event site / virtual lobby.

COVID-19 special task force update

Due to the commitment to minimizing damage to our fellow colleagues working in the industry, InEvent has also created a special task force for all countries affected by COVID-19. If that’s your case, you’ll be able to use the InEvent platform for free until May 28th 2020. You can check if you’re eligible in this list, as well as claim this benefit.

About InEvent

What

InEvent’s platform new feature: Virtual Lobby: an easy to discover, fully interactive virtual lobby to hold professional live/online experiences.

Who

InEvent is a leader all-in-one event analytics platform that transforms attendees into customers. More than 2.4 million attendees have registered for conferences and celebrations organized with InEvent software, by 265+ companies, such as: Santander, Honda, Facebook, DuPont and major Fortune 500 corproations.

Where and When

It’s available now. Click here to learn more about InEvent’s Virtual Lobby.

How much

For a limited time, the Virtual Lobby will be provided on the Essential plan, which is the first and most affordable plan. For users of affected countries, it will be available for free until May 28th 2020.