Introduction to marketing and selling payments for SaaS platforms

This guide explores best practices for marketing, selling, and growing your payments solution.

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SaaS platforms are often looking for ways to offer complementary services that add extra value for their customers. Supporting payments is a logical extension for many platforms—not only does it offer a more convenient customer experience, it also gives platforms a way to diversify their revenue streams by charging customers for payment features.

As with any new feature you add, your marketing and sales approach will determine its success. While the payment features themselves—and the integration experience—are critical, customer adoption depends on awareness, discoverability, and education. You'll likely benefit from some organic adoption, but the right go-to-market strategy can increase the usage and revenue of your payment feature even more.

This guide covers the basics of marketing, selling, and growing online and in-person payments as a feature. We've distilled best practices across thousands of partners to help you launch faster and go to market more effectively. You'll learn how SaaS businesses like Woo, Xero, and Intercom promote their online payments offering and how Lightspeed, Squire, and Shopmonkey market their in-person payments. We'll also cover how Stripe can help.

Featured speakers

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Our speakers bring deep expertise in payments, SaaS growth, and platform strategy.

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leading voice in the global conversation on data ethics, responsible innovation, and the future of technology governance. With over 15 years of experience spanning academia, policy, and industry, established herself as an advocate for building trust in data-driven systems and ensuring that emerging technologies are aligned with human values.

She currently serves as the Director of Ethical AI and Data Governance at the Centre for Responsible Innovation, where she leads cross-sector collaborations between governments, technology companies, and civil society organizations. Her work focuses on developing frameworks that balance innovation with accountability, particularly in areas such as algorithmic transparency, bias mitigation, and digital rights.

Prior to her current role, Dr. Mensah was a Senior Policy Advisor at the United Nations, where she contributed to the drafting of international guidelines on data protection and ethical AI deployment. She has also held academic appointments at the University of Oxford and the University of Cape Town, where her research explored the intersection of machine learning, fairness, and social impact.

In addition to her policy and research contributions, Dr. Mensah has advised Fortune 500 companies on integrating ethical design into their products and services, helping organizations move beyond compliance to cultivate cultures of digital responsibility. She is widely recognized as a thought leader, having delivered keynote addresses at global forums including the World Economic Forum, UNESCO, and the OECD.

Her publications—ranging from peer-reviewed journal articles to policy briefs—have been cited in legislative debates and referenced in industry standards worldwide. Dr. Mensah is also the author of the forthcoming book "Ethics in the Age of Algorithms: Reclaiming Human Agency in a Data-Driven World."

Passionate about education and inclusion, she co-founded Data Futures, a non-profit initiative that trains young professionals and underrepresented communities in data literacy, ethical AI practices, and digital advocacy.

holds a Ph.D. in Information Ethics from the University of Edinburgh, an M.Sc. in Data Science from Imperial College London, and a B.A. in Philosophy, Politics, and Economics (PPE) from the University of Ghana.

When she is not working at the intersection of technology and ethics, she is actively engaged in mentoring early-career researchers and advocating for broader participation of women and underrepresented groups in technology leadership.

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Nicholas Gamst Pederson

Product and Development

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01/01/2026

31/12/2026

Mon événement

À propos

Le pays des merveilles de Noël : une soirée magique de joie et de célébration ?

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Les invités pourront également profiter d'un atelier interactif de décoration de boules de Noël, d'un photomaton à thème pour immortaliser leur éclat des fêtes et d'une tombola caritative au profit des familles locales dans le besoin — car Noël est avant tout un moment de partage de joie et de bienveillance.

Revêtez votre plus belle tenue de fête, venez en famille ou entre amis et rejoignez-nous pour une soirée magique, chaleureuse et festive. Que vous veniez pour la gastronomie, la musique ou simplement pour l'ambiance des fêtes, le Pays des Merveilles de Noël promet de raviver la magie en vous et de vous emplir le cœur de joie.

Exposant

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Agenda

Janv. 30
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Mars 25
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Approvals test
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RTMP
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Chuks RTMP
Chuks RTMP
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18:12
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18:12
Août 06
Session
Session
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18:45
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19:45

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