Looking for a HubSpot Event Integration that actually works? The InEvent connector allows you to sync event data to HubSpot in real-time. Unlike generic tools, our native integration supports HubSpot workflows, custom property mapping, and list-based triggers.
For Demand Generation Managers and Inbound Marketers, the "Follow-Up Gap" is the enemy. You host a webinar, a product launch, or a virtual conference. Hundreds of leads register. But the data sits in the event platform.
You wait for the CSV export. You wait to clean the data. You wait to upload it to HubSpot. By the time your "Thank You for Attending" workflow triggers, 48 hours have passed. The excitement has faded. The moment is lost.
Your event strategy shouldn't be bottlenecked by manual data entry.
The Solution: InEvent + HubSpot.
This is not just a connector; it is an automation engine. By establishing a native, bi-directional, real-time sync between InEvent and HubSpot, we eliminate the follow-up gap. We empower you to trigger workflows the second a registration happens, segment audiences based on real-time behavior, and feed your Lead Scoring models with the data that actually matters.
The flow of data into InEvent is focused on Precision Targeting.
List Import: You don't need to rebuild audiences. You can pull HubSpot Static Lists directly into InEvent to create exclusive invite lists or pre-populate registration forms.
Contact Recognition: When a known HubSpot contact enters their email, we recognize them. This allows for a seamless registration experience without duplicate data entry.
The flow of data out of InEvent is focused on Instant Activation.
Real-Time Creation/Update: New registrants are immediately created as Contacts in HubSpot. Existing contacts are updated with fresh data.
List Membership: This is the core trigger. InEvent pushes registrants directly into specific HubSpot Lists (e.g., "Webinar 2025 - Registrants" or "VIP Dinner - Attendees").
Property Sync: We don't just send names; we sync the rich data collected during registration (Job Role, Industry, Company Size) directly to your HubSpot Properties.
If you’ve ever had event data “pollute” a HubSpot portal, you know the problem: you end up with 12 slightly different properties for the same concept, lists that overlap, and contacts whose lifecycle becomes hard to interpret.
The goal isn’t to sync everything. The goal is to sync the minimum data that improves segmentation, personalization, routing, and reporting.
Before you map anything, define a simple event property framework that works across every webinar, dinner, and conference:
Event identity
Last Event Name
Last Event Type (Webinar, In-person, Hybrid, VIP Dinner)
Last Event Date
Last Event Source (if you capture UTM or channel)
Event status
Event Status (Registered, Attended, No-show, Cancelled)
Event Check-in Time (if relevant)
Event intent signals
Primary Interest (Product area, track, topic)
Buying Timeline (0–30, 31–90, 90+)
Role in Purchase (Decision maker, Influencer, Researcher)
You can run 80% of your automation using those categories alone.
Registration forms are where marketers get ambitious. That’s fine, as long as you don’t turn HubSpot into a dumping ground.
Use this rule:
If the question drives segmentation or routing, map it to a HubSpot property.
If it’s only useful for event operations (meal preference, accessibility requests), keep it in the event platform or map it to an “Ops-only” property group.
Best practice property types
Use dropdown/select for consistent segmentation (not free-text).
Use multi-checkbox only when you truly need multiple values.
Avoid free-text for “Job Role,” “Industry,” “Company size” if you want reliable reporting.
Your integration already leans on list membership as the core trigger. The key is to structure lists so they’re predictable:
Event lists (per event)
[Event] Registrants
[Event] Attendees
[Event] No-shows
[Event] Cancelled (highly recommended)
Program lists (cross-event, always-on)
All Webinar Attendees (Last 90 Days)
All VIP Event Attendees (Last 180 Days)
High Intent Event Leads (Last 60 Days)
This lets you automate per-event journeys while also building portfolio-level nurture tracks.
Use a consistent event naming pattern:
[YYYY] [Quarter/Month] - [Event Name] - [Segment]
Example:
2026 Q1 - SEO Trends Webinar - Registrants
This saves you later when you’re looking at list filters, workflow enrollment history, and reporting.
Event registration data is often “best-effort” data. HubSpot CRM data is often curated.
A clean rule:
HubSpot remains the source of truth for core identity (name, company, role) unless you intentionally allow enrichment.
The event platform is the source of truth for event behavior (registered/attended/no-show, check-in time, engagement).
This is how you prevent “VP Marketing” becoming “V.P marketin” because someone typed fast on mobile.
If you run recurring events, don’t remap fields for every single one.
Create a default mapping that works for 90% of events:
Standard fields → standard HubSpot properties
Core segmentation questions → pre-built HubSpot dropdown properties
Event status → one standard “Event Status” property + list membership triggers
Then only customize when an event has truly unique segmentation logic.
Personalization fails when data is missing. An integration that only syncs "Name" and "Email" leaves your segmentation weak. InEvent features a granular Smart Property Mapping Engine.
This allows you to map registration answers directly to your HubSpot Contact Properties, ensuring your CRM remains the single source of truth.
You have full control over the data topology:
Standard Properties: Map standard fields like First Name, Last Name, Email, and Phone Number automatically.
Custom Properties: This is vital for segmentation. Did you ask "What is your biggest marketing challenge?" on the registration form? Map that answer to a custom dropdown property in HubSpot.
The Result: Your lists remain pristine. You can instantly create a Smart List in HubSpot for "CMOs" who listed "Budget" as their primary challenge, and enroll them in a high-value nurture sequence.
We respect your database hygiene.
De-duplication: We use the email address as the unique identifier. If jane@company.com registers, we look for her in HubSpot first. If she exists, we update her record. If she doesn't, we create her. No duplicates. No mess.In the Salesforce world, they talk about "Objects." In our world, we talk about Triggers. The InEvent integration is designed to be the "Start" condition for your most powerful HubSpot Workflows.
This is the most reliable way to automate event comms.
Configure in InEvent: You tell InEvent, "Anyone who registers for Event X goes into HubSpot List Y."
Configure in HubSpot: You set up a Workflow where the enrollment trigger is List Membership = List Y.
The Magic: The moment a user hits "Submit" on the registration form, they are added to the list, and the Workflow fires instantly.
The integration handles the lifecycle, not just the registration.
Status: Registered: Adds user to "Pre-Event Nurture" list.
Status: Attended: Moves user to "Attendee Follow-Up" list.
Status: Absent: Moves user to "No-Show Re-engagement" list.
Inbound Marketing relies on context. A lead who watches your entire keynote is warmer than a lead who registered but ghosted. InEvent feeds this behavioral context into HubSpot to supercharge your Lead Scoring.
Because we sync status and engagement data, you can build sophisticated scoring models:
+10 Points: Registered for the event.
+20 Points: Status changed to Attended.
+50 Points: Answered "Ready to Buy" in a registration custom field.
Imagine building a Smart List in HubSpot defined by:
Contact Property: Industry is equal to "Technology"
List Membership: is member of "Q3 Product Launch - Attendees"
Lead Score: is greater than 50
This gives you a hyper-targeted list of engaged, high-fit prospects ready for a sales hand-off.
Automation is only half the win. The other half is being able to answer, quickly:
Which events created pipeline?
Which events influenced revenue?
Which segment converted faster?
What did attendees do after the event?
To do that in HubSpot, you need consistent lifecycle handling and a simple attribution approach.
Think of events as a lifecycle, not a one-time blast:
Invited
Registered
Attended (or No-show)
Post-event action taken (demo request, meeting booked, content downloaded)
Sales handoff (if qualified)
Your integration already powers steps 2 and 3. Your HubSpot workflows should own steps 4 and 5.
The most common failure: you send a “thanks for attending” email… and nothing changes for sales.
Set up your workflow so that attendance triggers real actions:
Assign owner (or route by territory/segment)
Create a task: “Follow up within 24 hours”
Send internal notification with context (event attended + key registration answers)
What makes the handoff actually work is context:
What did they come for?
What did they say their challenge is?
Are they ready to buy?
That is why your property mapping matters.
You don’t need a perfect model. You need a repeatable one.
Start with three reporting views:
1) Conversion funnel by event
Registrants → Attendees → Demo requests → Opportunities (if tracked)
2) Speed-to-lead
Average time from registration to first “meaningful touch”
Average time from attendance to sales follow-up
3) Segment performance
By role (CMO vs manager)
By industry
By buying timeline
This is where standardized dropdown properties pay off.
Your goal is to identify:
Attendees who are “hot now”
Attendees who need nurture
No-shows who still have intent
Simple approach:
Attended + high-intent answer (timeline = 0–30) → sales handoff workflow
Attended + medium intent → nurture track
No-show → on-demand track + re-engagement CTA
You can measure success with:
Reply rate
Meeting booked rate
Demo conversion rate
Influence on pipeline (if your CRM process supports it)
If your org isn’t ready for perfect multi-touch attribution, do this:
Keep a property like Last Event Attended
Store the date
Use it as a filter when analyzing “what happened before the deal advanced”
Even simple “event touched this deal” reporting is better than guessing.
Let’s visualize the "Speed to Lead" advantage.
The Scenario: You are promoting a webinar on "2026 SEO Trends." You are running paid ads, so every lead costs money.
The Workflow:
Registration: A prospect clicks your ad and registers on the InEvent landing page.
The Sync: InEvent instantly creates the contact in HubSpot and adds them to the static list [Webinar] SEO Trends - Registrants.
The Trigger: Your HubSpot Workflow sees the new list member.
The Action: Within 30 seconds, the prospect receives a personalized confirmation email from your brand domain (not a generic "noreply" address).
The Nurture: The workflow waits 2 days, then sends a "Teaser Video" to build hype.
The event is over. Now the real work begins. How do you handle the 500 people who showed up vs. the 300 who didn't?
The "Split" Workflow:
The Data: As the event concludes, InEvent updates the status of all users.
The Lists:
People who logged in are added to [Webinar] SEO Trends - Attendees.
People who didn't are added to [Webinar] SEO Trends - No Shows.
The Workflow: You build a HubSpot Workflow with an If/Then branch based on list membership.
Branch A (Attendees): Send an email: "Thanks for joining! Here is the slide deck and a link to book a demo."
Branch B (No-Shows): Send an email: "Sorry we missed you! Here is the on-demand recording so you can catch up."
Your database is your most valuable asset. We protect it with enterprise-grade security protocols that keep your CISO and your Data Privacy Officer happy.
We utilize a secure, token-based OAuth 2.0 connection.
No Password Sharing: We never see or store your HubSpot password.
Granular Scopes: You authorize specific permissions (e.g., contacts, lists, forms) during the handshake.
HubSpot has API rate limits. We respect them.
Smart Batching: We group updates to ensure we are not flooding your portal with unnecessary calls.
Delta Sync: We prioritize syncing data that has changed, keeping your API usage efficient.
Consent: You can map "Marketing Consent" checkboxes on your registration form directly to HubSpot’s subscription types.
If you’re syncing thousands of registrants into HubSpot, you need predictable guardrails. Most “integration drama” comes from three places: permissions, rate limits, and uncontrolled field writes.
Use a dedicated HubSpot admin or integration user with only the scopes you actually need:
Contacts (create/update)
Lists (read/add membership)
Properties (read/write for mapped fields)
Avoid “super-admin forever” as a default. If your security team audits access, you’ll want a clean story.
Event spikes are real: 400 registrations in 10 minutes happens.
Operational best practices:
Keep workflows efficient (don’t trigger 12 workflows on the same list membership)
Use list membership as the single entry trigger, then branch inside one workflow
Avoid writing dozens of properties on every update if you only need a few
If your org runs high-frequency events, align your sync strategy with your peak volumes.
If a mapped property is a dropdown in HubSpot, your registration answers must match accepted values.
To reduce sync errors:
Use dropdown fields in the registration form
Standardize option values (e.g., “0–30 days” not “ASAP”)
Avoid “Other” unless you truly need it, because it reduces reporting quality
Cancellations are where many teams accidentally break trust.
Recommended pattern:
If someone cancels, add them to [Event] Cancelled
Remove them from [Event] Registrants if your workflow logic requires it
Use [Event] Cancelled as a suppression list in every event workflow
This prevents the worst email you can send: “See you tomorrow!” to someone who opted out.
At minimum, you should be able to answer:
Are contacts being created/updated?
Are list memberships being applied?
Are any records failing due to property mismatch?
Create a lightweight monitoring habit:
Check sync status before launch week
Run a test registration after mapping changes
Keep a fallback plan for urgent comms (a manual list export path)
Even if you don’t have a formal sandbox portal, you can still test safely:
Use internal test emails (with a consistent suffix pattern)
Create a dedicated test list and workflow folder in HubSpot
Validate: contact creation, property updates, list membership, workflow enrollment
Do this before you open paid acquisition campaigns. That’s where “follow-up gap” becomes expensive.
You don't need a developer. You don't need to write code. If you can build a Workflow, you can set this up.
Step 1: Link Account
In the InEvent dashboard, go to Integrations > HubSpot. Click "Link Account." Log in to HubSpot and authorize the app.
Step 2: Map Properties
Navigate to the Bind Fields tab.
Match InEvent: First Name - HubSpot: First Name.
Match InEvent: Company - HubSpot: Company Name.
Match your custom registration questions to your HubSpot Custom Properties.
Step 3: Select Your Lists
Choose which HubSpot Static List you want to use for this event.
Registration List: "2025 Summit - Registrants"
Invitee List (Optional): "2025 Summit - VIP Invites"
Step 4: Enable Sync
Toggle the "Enable Sync" switch.
Step 5: Test
Register yourself for the event. Open HubSpot. Verify that your contact record was created/updated and that you are now a member of the correct list.
1. Do you create new Contacts?
A: Yes. If a registrant creates an account on InEvent with an email address that does not exist in your HubSpot CRM, we automatically create a new Contact record for them.
2. Can I import lists FROM HubSpot?
A: Yes. You can pull a HubSpot Static List directly into InEvent. This is perfect for sending exclusive invitations or pre-approving specific VIP segments for your event.
3. Is the sync bi-directional?
A: Yes. Data flows both ways. We pull invitee data from HubSpot and push registration/engagement data to HubSpot. This keeps your CRM and Event Platform in perfect sync.
4. What happens if I update a property in HubSpot?
A: If you update a contact's details in HubSpot (e.g., correct a typo in their name), that change will reflect in InEvent during the next sync cycle, ensuring consistency.
5. Does this work with HubSpot Free CRM?
A: The integration works best with Marketing Hub Starter, Professional, or Enterprise due to the reliance on Lists and Workflows, but basic contact creation is supported on the CRM level.
6. How fast is the sync?
A: The sync is designed to be real-time. Triggers usually fire within seconds to a few minutes of the user taking action.
7. Can I use HubSpot Forms instead of InEvent Forms?
A: Yes. You can embed a HubSpot Form on the InEvent registration page, or use an external landing page and pass the data to InEvent via the integration.
Generic connectors (like Zapier) are band-aids. They break. They duplicate data. They lack depth.
Here is why Demand Gen leaders choose the Native InEvent Integration:
| Feature | Generic Connectors/Zapier | InEvent Native Integration |
| 1. Setup | Complex multi-step "zap" | Simple "link account" OAuth |
| 2. List Logic | Manual ID Lookup required | Dropdown selection of HubSpot Lists |
| 3. Data Depth | Often limited to Name/Email | Full property mapping (Cutom Fields) |
| 4. Updates | Often creates duplicates | Smart de-dupe & & update logic |
| 5.Reliability | Prone to API timeouts | Enterprise-grade Architecture |
| 6. Cost | Extra monthly subscription | Included in InEvent Enterprise |
The Verdict: Don't trust your event data to a third-party patch. Use the native pipe built for high-volume demand generation.
Every minute your event data sits in a CSV is a minute your leads are growing cold. The "Follow-Up Gap" is costing you conversions.
The InEvent + HubSpot integration closes that gap. It turns your events into automated lead generation engines, feeding your flywheel with rich, actionable data in real-time.
Ready to automate your event strategy?
Yes. You can run multiple events concurrently without conflicts. Each event can be mapped to its own HubSpot lists, workflows, and properties. This means a prospect can register for a webinar and a VIP dinner in the same week and still be routed through the correct nurture paths for each event.
Only if you allow it. The integration respects HubSpot as the system of record by default. You can configure field-level behavior to update only empty properties or to always prefer existing CRM values. This prevents casual registration inputs from overwriting high-confidence sales data.
Yes. Event engagement data is written to contact records through properties, list membership, and lifecycle status changes. Sales reps can quickly see whether a contact registered, attended, or no-showed, and use that context during follow-ups without logging into the event platform.
Attendance status is updated dynamically. If someone registers but never attends, they are automatically moved into a no-show list. If they attend late or watch on-demand (depending on your configuration), they can still be reclassified and routed into the appropriate follow-up workflow.
Yes. Because registration data is mapped to HubSpot contact properties, you can build account-level views using company associations. You can identify which accounts had multiple attendees, who attended key sessions, and which accounts show buying signals, then trigger coordinated sales and marketing actions.
The integration is designed to be API-efficient. Updates are batched and prioritized to avoid unnecessary calls. If HubSpot temporarily throttles requests, data is queued and retried automatically. This ensures registrations are not lost during traffic spikes.
Yes. You can embed HubSpot forms on InEvent pages or collect registrations externally and pass data into InEvent. However, using native InEvent forms provides the richest behavioral data (attendance, session engagement) for downstream automation.
Yes, when configured correctly. Consent fields from registration forms can be mapped to HubSpot subscription types. If a contact unsubscribes or opts out, that preference is respected across systems. Deletion requests are handled through defined privacy workflows rather than automatic cascading to prevent accidental data loss.
Most teams complete setup in under an hour. Account linking, field mapping, and list selection are handled through a guided interface. No custom code or middleware is required.
This integration is ideal for demand generation teams, lifecycle marketers, and revenue operations leaders who rely on HubSpot workflows, segmentation, and lead scoring to turn event engagement into pipeline.
