Event Platform for Media & Content Brands

Event Platform for Media & Content Brands

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When you’re in the business of building audiences, your events aren’t just one-off activations—they’re content extensions. Whether you’re premiering a new show, hosting a live editorial panel, or turning a podcast taping into a full-blown fan experience, your events carry the same expectations as your programming: high engagement, seamless delivery, and real brand value.

That’s where InEvent comes in.

Turn your audience into attendees and your content into connection.

You don’t need another clunky webinar tool or one-size-fits-all platform designed for internal meetings. You need something that can turn livestreams into launch events, virtual panels into press hits, and brand moments into measurable impact.

  1. From live fan activations to virtual premieres, run it all on one platform

Handle registration, branded environments, live streaming, audience chat, engagement tracking, and post-event analytics in a single, connected system.

  1. Built for brand experiences, not corporate conferences

Design every event to match your creative identity, not someone else’s templates. Use your own domain, brand assets, and messaging from start to finish.

  1. Monetize, measure, and amplify your events like content

Whether it’s lead capture, paid access, sponsor placement, or follow-up campaigns, InEvent treats your event like the high-performing media property it is.

  1. Scale with branded apps, CRM sync, and real-time engagement data

Track every touchpoint. Connect directly to your newsletter list, subscriber base, or partner CRM and use your data to grow the next one even better.

Built for Media Teams Who Think Like Creators

Not every brand needs a media-grade event platform. But if you're running a content-led operation—whether that's launching shows, publishing editorial, or growing a community—your events aren’t just functional. They’re experiences. Extensions of your brand. Pieces of content in their own right.

InEvent was built for teams like yours—teams that think in stories, assets, audiences, and moments.

  1. Streaming & Entertainment Brands

You're not just hosting events—you’re promoting shows, running premieres, building fan engagement, and showcasing talent. With InEvent, you can launch a livestream or fan Q&A as easily as you’d publish a new trailer, with the same level of polish and brand control.

  1. Media Companies & Publishers

You’re connecting communities—whether it’s readers, partners, or press. Editorial panels, community roundtables, invite-only briefings... InEvent helps you spin up branded, interactive events that extend the life of your reporting and keep audiences coming back.

  1. Content-Led Creators & Studios

From live podcast tapings to thought-leader meetups and creator summits, InEvent gives you full control to design immersive branded experiences that feel like part of your content ecosystem—not an off-the-shelf webinar.

  1. Marketing & Comms Teams

Your events are tied to campaign performance. InEvent helps you control the look, measure engagement, and connect attendee behavior back to your CRM or subscriber list—so you’re not guessing about what worked.

Whatever content format you’re known for, InEvent helps you turn it into a live or hybrid experience that connects, converts, and lasts.

For media and content brands, events aren’t just moments on a calendar—they’re distribution channels. Every live session is an episode. Every panel is a piece of programming. Every premiere, Q&A, or community roundtable is a chance to deepen your relationship with your audience.

That changes what “success” looks like.

You’re not only measuring attendance. You’re thinking about watch time, engagement, content reuse, subscriber growth, sponsor value, and what this experience does for the next campaign. You need to know which segments stayed for the full stream, which moments sparked conversation, and which formats actually convert casual viewers into loyal fans.

Most event software isn’t built for that mindset. It treats events as one-off logistics: start time, speaker list, and a basic report afterward. But when your events are part of your content engine, you need a platform that behaves more like a media system—capturing engagement, structuring experiences like programming, and feeding performance data back into your audience strategy.

InEvent was built to support that creator-first workflow.

You can structure sessions like episodes, control pacing and transitions, and design environments that feel native to your brand—not like a generic webinar. You can track which topics drive participation, which speakers generate the most interaction, and which formats produce the highest retention.

Most importantly, you can reuse everything. Every event becomes a content asset: on-demand sessions, gated replays, social clips, follow-up newsletters, sponsor reports, and retargeting campaigns. Instead of disappearing after it ends, your event becomes the beginning of your next piece of content.

If your team thinks in terms of audience growth, storytelling, and brand experience—not just logistics—this is where an event platform has to perform like a media platform.

What a Media-Ready Event Platform Must Do

Most event software treats events like meetings. But for media teams, events are more like content drops—they need to be branded, immersive, monetizable, and integrated into your wider content engine.

Here’s what a media-grade platform actually needs to do.

  1. Host All Formats Without Workarounds

Your calendar isn’t filled with one type of event. You’re running fan watch parties, speaker panels, brand launches, editorial briefings, sponsor activations, and more. InEvent lets you host all of them—virtual, hybrid, or in-person—with the same setup, branding control, and post-event tracking.

  1. Design Immersive, Branded Environments

Your brand doesn’t stop at the website. It extends to the registration form, the mobile app, the emails, and the livestream experience. InEvent gives you complete freedom over design; your fonts, your domain, your visual identity, your tone. No vendor logos. No forced templates.

  1. Integrate With Your CRM, Newsletter, or Subscriber Database

Your events shouldn’t be a data dead end. InEvent connects natively to tools like HubSpot, Salesforce, Microsoft Dynamics, and others—so you can tag contacts, trigger nurture flows, and track event touchpoints alongside your content and ad campaigns.

  1. Embed Events Within Your Content Ecosystem

Don’t send your audience somewhere else. Embed your live events, replays, or upcoming sessions directly into your existing website, app, or media property. You can even gate them, monetize them, or use them as subscriber growth assets.

  1. Capture Data Across Every Interaction

InEvent tracks the moments that matter: watch time, session attendance, poll responses, Q&A participation, booth visits, replay views, and more. It’s not just who registered, it’s who actually engaged, and how.

Media teams also need insight that’s immediately usable. Not a PDF you open once, but live dashboards that inform decisions while the event is happening. Which sessions are spiking? Where are viewers dropping off? What content is driving sign-ups, clicks, or sponsor interest right now?

With real-time analytics, you can adjust pacing, promote high-performing segments, and spotlight moments as they unfold. That turns events into living content assets—optimized in the moment, then refined after—so every broadcast, panel, or activation gets smarter, sharper, and more effective with each iteration.

  1. Enable Sponsorship Activations and Brand Visibility

If your events are revenue-generating, you need to prove value to partners. InEvent supports sponsor branding, lead capture, performance analytics, and post-event reporting that makes it easy to show impact—and win renewals.

It also needs to respect how your audience consumes content today: across devices, in short bursts, and on demand.

Your viewers may join live from desktop, mobile, or a smart TV browser. They might catch the first half in real time, then watch the rest later. A media-ready platform has to make that experience seamless—no broken replays, no confusing navigation, no loss of engagement data once the livestream ends.

You also need flexibility in how content is packaged. Some events are fully open for reach and awareness. Others are gated for lead capture, subscribers, or partners. Some need to support ticketing and tiered access, while others exist purely to nurture community. A platform built for media brands must support all of these use cases without forcing workarounds or third-party add-ons.

Then there’s discoverability. Your events should be easy to embed, share, and promote across your existing channels—your website, newsletters, apps, and social feeds. A media-ready system doesn’t isolate your experience inside a vendor’s interface; it integrates into the ecosystem you’ve already built.

Finally, performance data has to go deeper than “who registered.” You need to know:

Which sessions held attention longest
Which topics drove the most questions or reactions
Where viewers dropped off
Which content drove conversions after the event

That level of insight lets you make smarter editorial decisions, refine formats, and build future events around what your audience actually responds to.

For media and content teams, an event platform isn’t just a delivery mechanism. It’s part of your publishing stack. And it should perform like one.

Why Content Teams Run Events on InEvent

There are dozens of event tools out there. But most are built for one-off webinars, internal meetings, or corporate conferences. If you run a content-driven brand, you need more than logistics. You need a platform that understands audience, storytelling, and performance.

Here’s why media brands choose InEvent.

  1. One Platform for Live, Hybrid, and Virtual Content

Whether you’re hosting a virtual fan Q&A, a live editorial panel, or a hybrid premiere event, InEvent covers the entire experience. No need to juggle separate platforms for registration, livestream, breakout sessions, or follow-up. It’s all built in—so you move faster, with less friction.

  1. Fully Branded Environments and White-Label Options

Your events should look and feel like your brand—not the software powering it. InEvent gives you control over every detail: custom domains, logos, fonts, colors, and branded event apps. You can white-label the full experience, so fans, sponsors, and press see you, not your tech vendor.

  1. Real-Time Interaction Built In

Engagement is the whole point—and InEvent delivers. Run live polls, enable moderated chat, surface audience Q&A, and trigger emoji reactions in real time. Whether your audience is on desktop, mobile, or in the room, they stay connected to the moment.

  1. Engagement Analytics for Audience and Sponsor Reporting

You get more than a list of attendees. InEvent tracks attendance, watch time, poll participation, chat activity, booth visits, content downloads, and more. That means better sponsor reports, better audience insights, and better campaign planning for what’s next.

  1. CRM and Newsletter Sync for Retargeting

InEvent integrates directly with your existing systems—like Salesforce, HubSpot, or your subscriber database. You can tag attendees, segment based on behavior, and feed insights straight into your next campaign, newsletter, or subscriber push.

  1. Live Production Tools for Smooth Delivery

From backstage speaker management to real-time session control, InEvent is built to handle production. Manage run-of-show timing, cut between speakers, trigger transitions, and keep your program on track—whether you’re broadcasting to five hundred or fifty thousand.

For content-driven teams, the biggest challenge isn’t getting an event live—it’s making sure that event actually advances the brand.

You’re balancing creative vision with measurable outcomes. You want the experience to feel premium, immersive, and on-brand. But you also need it to generate leads, grow subscribers, support sponsors, and feed future campaigns. That tension is where most platforms fall short.

InEvent bridges that gap by treating every event like a performance asset.

You can design experiences that look and feel like your content—visually, tonally, and structurally—while still capturing the data that marketing, partnerships, and revenue teams need. Your creative team doesn’t have to sacrifice brand integrity to get reporting. And your commercial team doesn’t have to settle for surface-level metrics.

It also means fewer compromises in production.

Instead of stitching together a webinar tool, a registration platform, a streaming service, and a reporting spreadsheet, you operate from a single environment. That reduces handoffs, eliminates data loss, and makes it easier for your team to move quickly when opportunities arise—whether that’s a last-minute guest, a trending topic, or a partner activation that needs to go live in days, not weeks.

For teams that treat events as part of their content strategy—not just a marketing checkbox—InEvent becomes infrastructure. It supports the creative process, protects the brand experience, and delivers the performance insights needed to keep growing.

How Media Teams Use InEvent in the Wild

InEvent isn’t theory. It’s already powering content-driven events for global media brands, publishers, streaming platforms, and creators.

Across media, publishing, and creator-led organizations, one pattern shows up again and again: events are no longer isolated experiences. They’re chapters in a broader story.

Teams use InEvent not just to host live moments, but to extend the lifecycle of their content. A livestream becomes a highlight reel. A panel becomes a gated asset. A fan Q&A becomes a community touchpoint that fuels social content, email campaigns, and future programming.

What makes this possible is continuity.

Every registration, interaction, poll response, and replay view is tied back to the audience profile. That means your editorial, marketing, and partnerships teams are working from the same source of truth. You’re no longer guessing which topics resonate or which formats convert—you’re building directly from behavior.

It also changes how you think about scale. Instead of producing one-off “big events,” teams create repeatable formats: monthly panels, seasonal summits, recurring fan sessions, sponsored series. With templates, branding controls, and automated workflows, each new experience launches faster than the last—without sacrificing quality.

Most importantly, it gives your team confidence in execution.

You’re not worrying about whether the stream will hold up, whether chat will crash, or whether post-event reporting will require hours of cleanup. You can focus on content, audience experience, and creative direction—knowing the underlying system is built to support both production and performance.

That’s why content-driven organizations don’t just “host events” on InEvent. They build programming around it.

Here's what it looks like in action.

  1. Streaming Brand Premieres a New Show (Hybrid)

A global streaming service launches its new original series with a hybrid premiere event.

  • Pre-event: Fans and press register through a beautifully branded RSVP page. Virtual attendees download a white-labeled mobile app with teaser trailers and event access.

  • Live: In-person guests arrive using QR codes and digital check-in. Virtual fans join a high-quality livestream, participate in moderated Q&A with the cast, and share reactions in real time.

  • Post-event: Fan engagement data is synced to the CRM and used to retarget viewers with episode reminders, content recommendations, and exclusive follow-ups.

  1. Publisher Runs a Live Editorial Panel

A national news outlet hosts a virtual panel with journalists and guest experts to unpack a breaking political issue.

  • The team uses InEvent to manage speaker bios, registration, and tiered access (press vs. general public).

  • During the panel, chat and Q&A are moderated by newsroom editors. Real-time polling keeps viewers engaged and shapes the discussion live.

  • The full recording is clipped into social content, embedded in a post-panel story, and used as lead-gen via gated replay access.

  1. Content Studio Hosts Virtual Summit

An industry-focused content studio produces a multi-day summit with sponsors, sessions, and partner booths.

  • Attendees choose from tracks covering marketing, tech, and future trends. Sessions are livestreamed with live chat and reactions.

  • Sponsor booths are interactive—with lead capture, branded content, and 1:1 meeting scheduling.

  • Post-event, the team sends personalized wrap-up reports to sponsors, plus drip campaigns to attendees based on sessions attended and poll responses.

  1. Creator Tapes a Live Podcast with Fans

A popular content creator hosts a live, ticketed podcast episode for fans—turning a regular recording into a community event.

  • Registration is hosted on a branded landing page, with ticket tiers and add-ons (e.g. merch, meet & greet).

  • During the event, fans interact via live polls, chat, and emoji reactions. Host questions are sourced in real time from the audience.

Post-show, the episode is auto-recorded, clipped for social, and made available for replay, driving new subscribers and growing the podcast’s reach.

The Event Software Built for Media, Not Just Meetings

Most event platforms were designed for internal meetings, corporate conferences, or basic webinars. They work well for structured agendas but not always for branded experiences, audience engagement, or content-led growth.

When your brand is built on storytelling, community, and audience trust, the experience can’t feel transactional. Every touchpoint—from registration to replay—needs to reflect the same care you put into your content.

Traditional meeting software prioritizes structure over immersion. It’s optimized for agendas, internal presentations, and information delivery. Media teams, on the other hand, need emotion, energy, and participation. You’re not just sharing information—you’re creating moments people want to talk about, share, and come back to.

That’s why production matters.

You need clean transitions, reliable livestreams, responsive engagement tools, and environments that feel intentionally designed—not generic. You need to manage speakers backstage, control pacing, and adapt in real time when a moment lands or a topic takes off.

And beyond the live experience, you need a platform that understands content reuse. The ability to record, clip, gate, embed, and redistribute sessions isn’t a bonus—it’s core to how media brands grow. Your event should fuel your social channels, your newsletter, your website, and your partnerships long after the broadcast ends.

InEvent is built with that lifecycle in mind. It supports the full journey: from pre-event promotion, to live engagement, to post-event distribution and analysis. Instead of disappearing after the final session, your event becomes a content asset that keeps working.

For teams who think like publishers—not meeting organizers—that difference is everything.

Here’s how InEvent compares.

Feature

InEvent

Cvent

Bizzabo

vFairs

Hopin

Hubilo

  1. Supports branded media activations

Yes

No

No

Yes

Yes

Yes

  1. Full white-labeling & domain control

Yes

Partial

Partial

No

No

No

  1. Native support for content formats

Yes

No

No

Yes

Yes

Partial

  1. Real-time engagement tracking

Yes

Partial

Partial

Yes

Yes

Yes

  1. CRM and newsletter sync

Yes

Yes

Yes

Partial

No

Yes

  1. Sponsor-ready reporting & analytics

Yes

Yes

Yes

Partial

Partial

Partial

 

Switching from Webinar Tools or Legacy Systems?

If you’re running events on a basic webinar tool, video hosting platform, or a stack of disconnected apps, moving to a unified system might feel like a big lift. But switching to InEvent is easier than most teams expect—and you don’t have to pause your calendar to do it.

We’ve built a step-by-step migration flow to make it smooth, safe, and fast.

Step 1: Audit Your Current Stack

Before making the move, we help you evaluate your current tools for registration, video, engagement, analytics, and follow-up. This gives you clarity on what stays, what goes, and what InEvent will fully replace.

Step 2: Import Contacts, Content & Sessions

Bring over attendee data, past sessions, contact tags, and more. Whether you're moving from another platform or spreadsheets, our team helps map and clean your data so it lands where it should.

Step 3: Brand Your Experience

Set up your event spaces to match your brand (or multiple brands, if you support clients). Add logos, use your own domain, apply your fonts and color palette, and build your branded registration flows and event pages.

Step 4: Test Your Show Run

Before you go live, you get access to a sandbox environment—your private stage to rehearse, test workflows, and simulate live show conditions. It’s a safe space to experiment, train, and fine-tune without pressure.

Step 5: Launch with Support

When it's time to go live, you're not doing it alone. InEvent provides dedicated support through onboarding, training, and event-day assistance. Whether you're running your first summit, premiere, or panel, we’re right there with you.

Talk to our team to map your migration plan.

Want to Turn Your Next Event Into a Content Experience?

InEvent gives media and content teams everything they need to run events that feel like premium content—not admin-heavy webinars.

  • One platform for production, engagement, and follow-up

  • Built for brand-led experiences

  • Trusted by media teams worldwide

Whether you're launching a show, hosting a panel, or producing your next fan experience, InEvent helps you deliver something worth tuning into.

Book a Demo – Walk through how InEvent fits your team and audience.

See how content teams use InEvent – Explore real use cases and outcomes.

FAQ - Event Platform for Media & Content Brands

1. Can we white-label the platform?

Yes. InEvent offers full white-label capabilities. You can use your own domain, branding, and visual design across registration pages, emails, mobile apps, and virtual rooms—so your audience only sees your brand.


2. Can we stream and interact at the same time?

Absolutely. InEvent supports high-quality livestreaming with built-in engagement tools like chat, polls, Q&A, and emoji reactions. You can interact with audiences live while broadcasting from any location.


3. Can we sell tickets or gate content?

Yes. You can create tiered access, sell tickets, and gate content by registration type. This is ideal for paid fan experiences, premium panels, subscriber exclusives, or sponsor-access content.


4. Can we capture audience engagement data?

Yes. InEvent tracks attendee behavior in detail—watch time, poll responses, content downloads, session attendance, booth visits, and more. This helps you measure engagement and improve future event performance.


5. Can we use our own branding and domain?

Yes. You can fully brand the entire experience, including registration URLs, event microsites, and app interfaces. Use your domain, your brand fonts, colors, and tone—no visible InEvent branding required.


6. Is InEvent secure and privacy-compliant?

Yes. InEvent is hosted on Microsoft Azure, uses encrypted data protocols, and complies with enterprise standards like SOC 2 and GDPR. You stay in control of your attendee data, and we never sell or share it.


7. Can we repurpose content after the event?

Yes. All sessions are recorded and downloadable. You can clip, share, or embed content as needed. Engagement data helps you find highlights, top moments, and quotes for post-event content and social media reuse.

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The complete platform for all your events

Pedro Goes

goes@inevent.com

+1 470 751 3193

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