InEvent vs RainFocus (2026): Features, Pricing, & Use Cases Compared

Why This Comparison Matters

TL;DR - Wuick Verdict

Both platforms support enterprise-level programs, but they solve different problems.

Choose RainFocus if…

You run a global conference program with multiple departments, deeply personalized attendee journeys, and long planning cycles.

RainFocus excels when:

• You need extensive configuration across agendas, journeys, session logic, and enterprise workflows.

• You manage flagship user conferences or multi-day summits that require orchestration across marketing operations, content teams, and event technology teams.

• You rely on behavioral data and marketing automation, integrating with systems such as Adobe Experience Cloud, Salesforce, Marketo, or Oracle.

• You have dedicated internal resources for implementation and long-term platform administration.

• You’re comfortable with larger budgets, longer contracts, and custom deployment timelines.

Choose InEvent if…

You want a unified platform that delivers enterprise capability without enterprise slowdown.

InEvent is typically chosen when:

• You want faster deployment, agile configuration, and the ability to launch branded registration flows quickly.

• You need native in-person capabilities such as check-in, QR badge printing, and onsite operations.

• You run a high volume of events across formats—in-person, hybrid, virtual, field marketing, internal communications, webinars, or VIP activations.

• You want real-time analytics that connect sessions, attendance, engagement, and check-ins in one place.

• You prefer transparent, modular pricing that scales with your event program rather than rigid enterprise contracts.

• You value hands-on support, with project management, onboarding, and configuration guidance included in every license.

Bottom line: RainFocus is a powerhouse for enterprise marketing ecosystems. InEvent is the modern execution engine for teams that prioritize speed, flexibility, and unified event operations.

Platform Overview

What Is RainFocus?

RainFocus is an enterprise event marketing platform designed for the world’s largest and most complex event programs. Its core strength is centralizing event data and attendee journeys across an entire portfolio, whether that’s user conferences, global summits, partner events, or hybrid programs.

RainFocus is widely adopted by enterprise marketing teams that require:

• Highly configurable registration systems

• Complex content and agenda management

• Personalized attendee journeys and recommendations

• Deep integrations with marketing and CRM ecosystems

• Centralized event data for multi-event program analytics

RainFocus positions itself as a platform that unifies your event portfolio under one data and content engine. It is especially strong in environments where internal marketing ops teams use Adobe Experience Cloud, Salesforce Marketing Cloud, Marketo, and similar enterprise systems.

Typical use cases include:

• Annual global conferences

• High-budget hybrid activations

• Multi-track user summits

• Events requiring strict enterprise governance

• Programs with long implementation timelines and dedicated technical teams

Features Comparison Table: InEvent vs RainFocus

When Should You Choose RainFocus?

When Should You Choose InEvent?

InEvent is designed for teams who need full-cycle event execution fast. It’s a flexible platform that gives you advanced functionality without the overhead of heavy procurement, slow deployment, or external dependencies.

Here’s when InEvent wins:

1. Multi-Format Event Execution

If your event calendar includes hybrid, in-person, and virtual formats, InEvent lets you run them all without switching platforms.

You can:

• Build registration flows with logic and conditional questions

• Launch a Virtual Lobby or stream to your own RTMP destination

• Print branded badges with QR codes or facial recognition

• Collect real-time check-in data

• Access analytics instantly without needing an analyst

This is why teams like Sony, CEMEX, Honeywell, and Scotiabank have used InEvent for everything from internal town halls to client summits to global webinar series.

2. Speed and Control

InEvent is a favorite among field marketers, internal comms leads, and brand managers who want to:

• Spin up events fast

• Control branding and badge design

• Avoid slow vendor back-and-forth

• Get support from real people — not just ticket queues

Setup takes days, not months. A project manager is included in every plan, so you’re never stuck configuring alone.

3. Modular Pricing and Lower Lift

Unlike enterprise-only platforms, InEvent supports:

• Flexible pricing by volume or admin

• 1-event or multi-year contracts

• No forced upsell for features you don’t use

• Sandbox access for testing before you commit

That makes it a strong fit for growing teams or regional departments within larger orgs that don’t want a massive procurement lift.

4. Built-in Onsite Execution

Need check-in, badge printing, access control, and facial recognition for your next in-person activation? InEvent doesn’t outsource those features, they’re native to the platform.

And unlike others that stop at registration, InEvent covers the full cycle:

Pricing Comparison: InEvent vs RainFocus

Pricing is one of the most decisive factors when choosing between RainFocus and InEvent, not just in terms of raw cost, but in how pricing flexibility impacts your deployment speed, internal approvals, and long-term value.

Let’s break down both approaches and what to expect.

1. RainFocus Pricing: Custom Quotes, Enterprise Contracts

RainFocus operates on an enterprise-first pricing model. That means:

• No public pricing is available

• Quotes are based on your event volume, attendee count, features/modules used, and integration complexity

• Most customers sign multi-year contracts covering multiple event types

• Upfront implementation fees and partner onboarding are often part of the setup
  
  

Key Characteristics:

• Ideal for companies with centralized procurement and fixed annual budgets

• Strong if you want to customize workflows, integrations, and portals from day one

• Can introduce procurement friction or delays for smaller teams or time-sensitive activations
  
  

2. InEvent Pricing: Modular, Predictable, Usage-Based

InEvent offers a modular pricing structure that fits different company sizes and event formats. Two main license models:

A. Per-Registration Model

Perfect for companies with seasonal spikes or event-based spend:

• Pay for what you use (e.g. 1,000 registrations = 1,000 credits)

• Includes access to core features like registration, streaming, analytics, badge printing

• Credits never expire; scalable to any team size

Great for field marketing, one-off summits, or webinar series.

B. Per-Admin License Model

Built for teams running multiple events year-round:

• Pay based on the number of admins (users managing the platform)

• Unlimited registrations, unlimited events

• Predictable annual cost

Flexibility vs. Complexity: How to Decide

Which Pricing Model Works for You?

Choose RainFocus if:

• You have a clear annual budget and want to lock in a multi-year solution

• You’re deploying across regions or departments and need enterprise-grade controls

• You’re already using Adobe, Salesforce, or Eloqua and need deep MarTech integration
  
  

Choose InEvent if:

• You need to move fast, test the platform, and scale usage over time

• You run different event types — virtual, hybrid, in-person — and want one unified platform

Pros & Cons of InEvent & RainFocus

A more in-depth analysis reveals the following:

1. RainFocus: Pros

• Extreme Customization: RainFocus is unmatched in configurability. Whether it's session tagging logic, personalized registration paths, or integration with Adobe Experience Manager, it offers enterprise-grade flexibility.

• Powerful Reporting: Its segmentation and attribution reporting allow you to evaluate attendee journeys down to behavioral signals. Great for post-event impact analysis tied to your CRM or campaign logic.
  
  

• Strong Partner Support: Most implementations are done in partnership with agencies or RainFocus consultants, ensuring every deployment is tailored to the client’s architecture.
  
  

RainFocus: Cons

1. Implementation Overhead
   You’ll need time, budget, and buy-in from IT and marketing ops to configure your instance fully. That makes RainFocus slower for first-time teams or decentralized departments.

2. Complexity: While powerful, the platform can feel overwhelming for day-to-day users who aren’t power admins.

3. Cost: Custom pricing and long contracts can delay procurement and limit testing flexibility.
   
   

2. InEvent: Pros

1. Speed to Launch: Teams often go live in under a week. The platform is designed to let marketers, field teams, and comms leads build and launch without IT dependency.

2. Unified Platform: From registration to live streaming to badge printing, InEvent is end-to-end. You’re not stitching together tools — it all happens natively.

3. Modular, Transparent Pricing: Pick your license model, test in sandbox, and scale up or down without renegotiating long contracts. That’s especially useful for teams with unpredictable event calendars.

4. Support Built In: Every client gets a dedicated project manager and 24/7 support — which is rare at this pricing tier.

Verified User Reviews

Below is a grounded, fact-based synthesis of real user feedback from G2 and Capterra for both RainFocus and InEvent, organized around the themes buyers care about most. All insights are drawn directly from verified reviews on these platforms.

1. RainFocus — Verified User Feedback

Users on G2 consistently highlight RainFocus’s power and flexibility:

• Deep Configurability & Customization

Reviewers repeatedly note that RainFocus can be tailored to complex enterprise needs and workflows, including branding, attendee management, and content logic.

• Strong Enterprise Support & Services

Several reviews point to strong support and involvement from solutions architects, helping teams configure the platform for large, multi-department events.

• Setup Complexity & Learning Curve

Reviewers frequently mention that extensive customization brings added complexity. Many teams report a steep learning curve and longer setup time before reaching full efficiency.

• Feature Discoverability & Interface Challenges

Some users note that features can be buried in menus or are not immediately obvious, which may slow adoption for new users.

• Perceived Cost and Effort

A portion of reviewers feel that pricing is high compared to other platforms, even when acknowledging the depth and power of the system.

Overall sentiment: RainFocus excels in deep configurability and enterprise-scale requirements but often demands time, training, and internal resources to master.

Sources:

• G2 reviews highlight configurable workflows, powerful tools, and strong support, balanced by complexity and learning curve considerations.

• Capterra reviews reinforce RainFocus’s enterprise positioning and comprehensive feature set.

2. InEvent — Verified User Feedback

G2 reviews for InEvent present a picture of a flexible, accessible platform designed for operational speed:

• Ease of Use & Deployment

Multiple reviewers emphasize that InEvent simplifies setup and execution, especially compared with traditional enterprise platforms. Many note that event creation and management remain intuitive even under tight timelines.

• Strong Support & Customer Service

Reviewers consistently praise responsive customer support and professional assistance, which improves both onboarding and long-term usage.

• Flexibility Across Event Types

Users value InEvent’s ability to support virtual, hybrid, and in-person events within a single platform, reducing the need to connect multiple tools.

• CRM Integration & Centralized Workflows

Several reviews highlight integrations with CRM and marketing systems, enabling better data consolidation and more effective post-event follow-up.

• Reporting Limitations (Relative)

Some users mention that reporting could be stronger, particularly for advanced analytics or highly specialized reports, although others note that improvements are ongoing.

• Initial Setup Workload

A small number of reviewers mention that certain event configurations or webinar setups require upfront effort, especially for first-time users.

Across hundreds of verified reviews on G2 (with InEvent holding an average rating of approximately 4.5 stars across 140+ reviews) and additional feedback on Capterra, the overall consensus is that InEvent is robust, flexible, and well-supported, with occasional feedback around reporting depth and initial configuration.

Sources:

• G2 reviews emphasize InEvent’s ease of use, flexible workflows, and strong customer support, balanced by some reporting and setup considerations.

• InEvent’s aggregated G2 profile reflects high satisfaction and widespread use across event formats.

Migration Guide: From RainFocus to InEvent

Migrating your event program from RainFocus to InEvent can simplify execution, unify workflows, and reduce ongoing operational overhead. Below is a practical, step-by-step approach based on common export/import processes and platform capabilities.

1. Audit Your Existing RainFocus Setup

Begin by documenting every element of your RainFocus implementation:

• Registration forms and logic (questions, conditional flows)

• Session data (titles, tracks, speakers)

• Virtual and hybrid configurations (streaming URLs, virtual rooms)

• Badge and attendee fields

• Integrations (CRM, marketing automation, analytics)

This process clarifies what must be migrated and what can be refined or rebuilt in a more streamlined way.

2. Export Core Data from RainFocus

Next, export all portable datasets:

• Attendee records (names, emails, custom fields)

• Ticketing and registration responses

• Session schedules and speaker assignments

• Attachments, media, and content assets

• Engagement logs, if available

RainFocus supports data export through its admin tools or APIs. If certain complex fields cannot be exported directly, coordinate with your RainFocus account team.

Tip: Export files in CSV or Excel format to ensure compatibility with InEvent’s import tools.

3. Rebuild Your Program in InEvent

Use InEvent’s drag-and-drop editors to recreate your event workflows:

• Branded event websites and landing pages

• Session agendas and tracks

• Registration pages with custom logic

• Badge designs and onsite check-in flows

InEvent is designed for rapid iteration—you can clone templates or reuse modular components across multiple events.

4. Configure Integrations

Reconnect your marketing and data infrastructure to enable real-time data flow:

• Salesforce or HubSpot CRM sync

• Marketing automation platforms

• Stripe or other payment gateways

• Analytics and reporting dashboards

InEvent supports native integrations and real-time bi-directional sync, minimizing the need for manual CSV uploads.

5. Test & Validate Internally

Before launching live:

• Conduct a full dry run with internal stakeholders

• Validate registration workflows, data sync, and badge printing

• Test hybrid streaming if applicable

• Confirm that CRM records update as expected

This step helps eliminate surprises on event day.

6. Go Live and Train Your Team

Once testing is complete:

• Decommission RainFocus for your upcoming event calendar

• Communicate the platform transition internally

• Train your team using InEvent’s dashboard, documentation, and support resources

InEvent typically includes dedicated project management and onboarding support with most licenses, helping ensure a smooth transition.

Hardware & Compliance Tip

If your events rely on badge printers (such as Zebra or Epson) or access control hardware, confirm compatibility and required drivers before scaling. When migrating attendee data, review compliance and privacy requirements to ensure GDPR, CCPA, and consent obligations are fully maintained.

Frequently Asked Questions

1. Does InEvent support onsite badge printing?

Yes. InEvent offers native onsite badge printing, QR-based check-in, and compatibility with common printer models such as Zebra. Teams can design badges, print on demand, and manage check-in queues in real time. RainFocus also supports onsite workflows, but implementations are typically more complex and tied to enterprise rollouts.

2. Can I import my existing attendee or exhibitor lists from RainFocus into InEvent?

Yes. Attendee and registration data can be exported from RainFocus and imported into InEvent via CSV files or API-supported fields. Exhibitor data can also be migrated, depending on your export format. InEvent supports custom field mapping to ensure accurate imports.

3. What’s the difference in analytics capabilities?

RainFocus is known for deep enterprise behavioral analytics, segmentation, and post-event insights, often used for large, multi-track conferences.

InEvent provides real-time registration, check-in, session engagement, virtual analytics, and CRM-synced reporting that is faster to configure and easier to deploy. In short: RainFocus delivers more depth, while InEvent delivers more speed.

4. Is RainFocus better for multi-department enterprise use cases?

Often, yes. RainFocus is designed for large, layered organizations where marketing operations, events teams, IT, and analytics departments collaborate. Its customization and data architecture favor highly complex environments.
InEvent is better suited for teams that prioritize agility and execution speed across multiple event formats.

5. How long does it take to set up InEvent?

Most teams can be event-ready in days rather than months. InEvent includes onboarding support, templates, and native workflows for registration, check-in, badge printing, and hybrid delivery, significantly reducing implementation time.

6. What’s the pricing model for each platform?

RainFocus uses quote-based enterprise pricing influenced by attendee volume, selected modules, multi-event scope, and services.

InEvent follows a modular licensing model, typically based on per-admin or per-registration tiers that scale with usage—without long procurement cycles.

7. Do both platforms support hybrid and virtual events?

Yes. RainFocus supports complex hybrid programs with advanced analytics. InEvent supports hybrid and virtual events with built-in live streaming, virtual auditoriums, simultaneous in-person check-in, and engagement tools.

8. What integrations are available (Salesforce, HubSpot, Eloqua, etc.)?

RainFocus integrates with major enterprise marketing and CRM platforms, although implementations often require technical configuration.

InEvent provides native integrations with Salesforce, HubSpot, Microsoft solutions, payment gateways, and marketing automation tools, designed for faster deployment.

9. Does InEvent offer onboarding or training?

Yes. InEvent includes project management support, onboarding sessions, help desk access, and recorded documentation, depending on your license plan.

10. What happens to my historical data when migrating from RainFocus?

Historical data—such as attendee lists, ticketing, sessions, and engagement logs—can be exported from RainFocus and imported into InEvent. Sensitive or proprietary records should be migrated according to your security and compliance requirements (GDPR/CCPA). InEvent supports custom field mapping to preserve your existing data structure.