If you're here, you're likely weighing which platform will give your team more control, flexibility, and results across the events you run, whether that’s internal all-hands, global roadshows, customer summits, or hybrid experiences that bridge digital and in-person.
Webex Events (formerly Socio) has long been a familiar name in the virtual event space, especially for teams already using Cisco’s collaboration tools. But the events industry has evolved rapidly since the height of virtual delivery in 2020. Today’s event programs demand more than just a clean webinar UI or basic attendee tracking.
Organizers are looking for end-to-end control: from branded registration to onsite check-in, engagement tools to real-time CRM sync, and analytics that actually move pipeline or retention metrics forward.
Platforms like InEvent were built to support the whole event lifecycle (across formats, teams, and workflows), and position themselves as a unified system for event delivery, not just virtual presentation.
So how do you decide which one fits best? Let’s break it down.
If your team is running events across different formats (live, virtual, hybrid) and across multiple departments, comparing InEvent and Webex isn’t just about features. It’s about choosing infrastructure that actually supports the way your programs are evolving.
Webex Events (previously Socio) is often the go-to for companies already embedded in the Cisco stack. It offers straightforward tools for webinars and virtual engagement, and it plays well within the Webex Meetings and Messaging ecosystem. But for many event and marketing teams, those benefits can start to feel limiting as programs scale or diversify.
It’s often at this point that teams begin asking:
Can we simplify our event tech stack?
Are we building our registration forms and agenda tools from scratch every time?
Do we have control over the onsite experience or are we duct-taping tools together?
Can we measure attendee engagement beyond clicks and joins?
InEvent is frequently considered by teams at this crossroads, especially when moving beyond virtual-only programs. Unlike platforms anchored to video conferencing roots, InEvent was built to unify the full event delivery chain. It supports everything from AI-powered registration and landing pages, to badge printing, mobile check-in, live content production, and CRM integrations, all under one login.
This comparison is for marketing leaders, event operations teams, and internal communications managers who are either:
Considering switching from Webex Events due to feature constraints, or
Evaluating whether to expand within Cisco’s ecosystem or shift to a more event-native solution.
You’ll find clear breakdowns on registration, analytics, integrations, onsite workflows, support models, and more, so you can make the right call for your event strategy in 2025.
Choosing between InEvent and Webex depends on how your team runs events today and how you expect that to evolve next quarter, next year, or across business units.
If your strategy is built around virtual webinars and you're already embedded in Cisco’s ecosystem, Webex Events (formerly Socio) may cover the essentials. But if you're managing multiple event types (onsite, hybrid, internal, customer-facing, field-driven), InEvent brings a level of control and unification that starts where video platforms tend to stop.
Here’s a quick snapshot of how the two platforms compare across key decision points:
|
Decision Factor |
InEvent |
Webex Events |
|
Native badge printing, check-in, Zebra printer support, room-level tracking |
Limited onsite workflows; focus on virtual |
|
|
Live Q&A, networking, AI-generated agendas, in-room feedback |
Core virtual tools like polls, chat, and basic breakout support |
|
|
Native sync with Salesforce, Marketo and more; customizable lead mapping |
Integrated with core CRMs; may require middleware for custom flows |
|
|
Fully branded native mobile apps for iOS + Android |
Mobile web-first experience; app usage tied to broader Cisco suite |
|
|
Modular, per-admin or usage-based pricing for scaling across teams |
Tiered plans with less flexibility across departments or geos |
InEvent is the stronger fit for modern event teams that run mixed-format programs (onsite + virtual), need operational agility, and want tighter control over branding, data, and delivery.
Webex remains more suitable for companies that prioritize virtual-first events and benefit from staying inside the Cisco product family.
If you're running 1–2 webinars a quarter, the differences may feel marginal. But if you're planning dozens of touchpoints across marketing, sales, internal comms, or customer success, especially with in-person elements, InEvent becomes a clear contender.
The rest of this guide breaks down each category with real use cases, feature comparisons, and migration insights.
Webex Events is the rebranded evolution of Socio, acquired by Cisco in 2021. Since then, the platform has been integrated more closely into the broader Webex suite, aligning with Cisco’s push to offer end-to-end solutions for internal collaboration, meetings, and events.
The tool focuses on delivering virtual and hybrid event capabilities, with strengths in webinars, large-scale virtual meetings, and employee town halls. It offers a web-based interface for attendee interaction (polls, chat, Q&A) and integrates with Cisco’s security and conferencing infrastructure. Some on-site functionality is available (such as badge printing), but the platform is still built primarily for digital-first delivery.
Organizations already embedded in the Cisco stack may find added value through single sign-on (SSO), centralized admin access, and network security. However, for teams outside of that ecosystem or those looking for greater customization or control, the experience can feel somewhat rigid or standardized.InEvent is a modern event operating system designed for companies running multi-format event programs, whether that means onsite sales summits, virtual thought-leadership panels, hybrid client activations, or field marketing roadshows.
From registration and ticketing to onsite badge printing, real-time analytics, and AI-powered personalization, InEvent brings every phase of the event lifecycle into a single platform. It’s used by enterprise teams that need both speed and flexibility, especially when internal teams (not third-party agencies) are executing events across formats.
Calibrate your Zebra Printer for easy badge printing | How to InEvent
Unlike platforms that treat in-person as an afterthought, InEvent was built with on-site infrastructure at its core (Zebra printer compatibility, branded mobile apps, on-the-ground staff support, and lead-capture integrations with CRM systems like Salesforce and HubSpot). Virtual engagement is also well supported, with streaming, chat, reactions, AI-agenda builders, and content layouts that adapt across time zones and audiences.
The platform’s modular pricing model (per admin or usage-based) also gives teams more flexibility to scale events across departments without hitting pricing walls.|
Feature Area |
InEvent |
Webex Events |
|
Full event lifecycle (in-person, hybrid, virtual). |
Virtual-first, integrated with Cisco stack |
|
Native badge printing, check-in, hardware support |
Available, but less emphasized |
|
Agenda Builder, matchmaking, automation tools. |
Emerging, less customizable |
|
Deep native integrations with Salesforce, Hubspot, Marketo and more. |
Cisco-level integrations; limited custom flows |
|
Full white-labelling, mobile app customization. |
More standardized templates |
|
Feature |
InEvent |
Webex Events (Socio) |
|
Custom-branded registration flows with conditional logic, custom domains, and embeddable forms. Dynamic field control for different ticket types |
Clean, template-driven registration pages with standard fields and branding. Limited conditional logic. |
|
Native badge printing with Zebra, Epson, and other major printer compatibility. Real-time QR generation. Onsite kiosk support |
Available via Webex hardware ecosystem; may require third-party add-ons or Cosco-specific printers |
|
Global onsite packages available with hardware setup, staffing, and check-in assistance. Supports custom check-in logic, alerts, and access control |
On-site options are available but limited in customization and primarily suited for simple check-in and badge pickup. |
|
Fully customizable white-labeled mobile app with live updates, attendee networking, session check-ins, sponsor zones, and push notifications. |
Branded app available with core features like agenda, chat, and polls. Customization is limited to themes and logos. |
|
Live polls, emoji reactions, quizzes, breakout rooms, leaderboard gamification, and Photo Match AI for shared moments. |
Built-in polling, Q&A, surveys, and attendee chat. Strong performance for virtual settings, less emphasis on in-person engagement. |
|
AI Agenda Builder, AI Registration Builder, and Facial Recognition AI. Automates content delivery, form creation, and smart check-in |
AI features still emerging; current focus is on post-event analytics and automated webinar summaries. |
|
Deep native integrations with Salesforce, HubSpot, Marketo, and Microsoft Dynamics. Real-time data sync, attendee segmentation, and event ROI tracking |
Integrates with Cisco ecosystem tools. Other CRM connections may require middleware or custom setups. |
|
Native streaming and support for RTMP/SRT with backstage tools. Host multi-session virtual tracks or hybrid rooms with synced streams. |
Strong built-in streaming for webinars and town halls. RTMP support is available but configuration may require Cisco services. |
|
Modular pricing based on usage or admin count. Scalable across departments and event sizes. Transparent estimates with no required bundling. |
Tiered pricing (Starter → Enterprise). Transparency varies. Typically higher cost when adding onsite or advanced features. |
|
Highly flexible across the board: landing pages, check-in flows, dashboards, emails, mobile app, and badge design. |
More template-based, particularly for virtual events. Custom branding options are available but within set UI constraints. |
If your events live in a multi-format world, constantly shifting between roadshows, internal briefings, client summits, and global webinars, InEvent offers a more unified and customizable operating system. It allows event teams to move quickly, maintain brand control, and plug into the rest of their marketing stack.
Webex Events, on the other hand, is well-suited to Cisco-heavy environments or organizations focused primarily on internal virtual communications. While it delivers on core virtual features, teams with broader execution needs may find themselves piecing together additional tools.Not every event needs the same infrastructure. For basic virtual meetings, internal updates, or lightweight webinars, platforms like Webex Events may be sufficient. But as your programs become more strategic, crossing geographies, feeding the pipeline, or blending virtual and in-person, your tech stack needs to evolve too.
Here are four signals that your team is ready for a more powerful, flexible event platform like InEvent.
1. You're Running Hybrid or Multi-City Events
If you’re juggling both physical and virtual audiences—or hosting in multiple locations—basic webinar software starts to break.
You’ll need more than just a livestream link. You need:
On-site check-in and badge printing that syncs with your virtual attendance
Time zone-aware scheduling and communications
Custom access control across sessions and locations
Localized support and setup
InEvent gives you all of this in one place. It handles registration, badge printing, virtual streaming, and on-the-ground workflows from the same backend. Whether you’re running a hybrid summit, a roadshow, or an internal all-hands across regions, your experience stays seamless for admins and attendees alike.
2. You Need More Than Attendance Stats
Webex gives you basic reports: who attended, how long, and whether they responded to polls. But modern event teams want to go deeper.
You might need:
Segmented engagement scores (not just raw counts)
Session-level performance insights
Real-time sync with Salesforce, HubSpot, or Dynamics
Lead scoring and behavioral triggers for follow-up
Audience insights by industry, job title, or funnel stage
InEvent powers all of this in real time. You can see which sessions drove pipeline, who needs follow-up, and how events connect to broader marketing performance—all without manual exports.
3. Your Events Are Part Of a Pipeline or Customer Journey
If you’re hosting more than internal trainings (say, user conferences, prospect dinners, field events, or executive briefings) then your platform needs to reflect that shift.
You’ll want tools that support:
Personalized registration experiences
Smart reminders and branded confirmations
Multiple ticket types and approval flows
Content gating, post-event feedback, and NPS
InEvent is built for this. It’s not just a place to host an event—it’s a system that integrates with your customer lifecycle. Whether the goal is acquisition, expansion, or retention, your data and communications stay aligned with your broader GTM motion.
4. You Want To Scale Without Reinventing The Wheel
If you’re running more than a handful of events—especially across different teams or regions—Webex’s fixed formats can become a bottleneck.
Look out for:
Rebuilding the same workflows over and over
Limited admin roles or controls
Rigid branding that doesn’t scale across departments
Manual duplication for each new event
InEvent helps you scale with intention. You can create templates, assign user roles, clone successful workflows, and spin up internal or client-facing events in minutes. Modular pricing also means you’re not paying extra just to support more use cases across the org.
Not every event tech platform is built to flex across formats, teams, and business outcomes. InEvent stands out when event programs become more complex, whether due to format, frequency, scale, or integration needs.
If your team is running in-person or hybrid programs, scaling field events, or aligning events tightly with sales and marketing systems, InEvent may be a better fit.
Let’s break down the use cases where that becomes clear.
If your events happen beyond the screen (on-site, across cities, or in hybrid formats), your needs go far beyond just virtual production. You need tools that don’t just support in-person, but are built for it.
InEvent gives you:
Native badge printing and check-in flows (no third-party dependencies)
Room-based access control and session tracking
Onsite engagement tools that mirror virtual ones
Unified reporting across virtual + physical attendance
Support for multiple access tiers, ticket types, and locations
This isn’t an add-on layer, it’s foundational to the platform. Whether you’re running user conferences, executive roundtables, training sessions, or product launches, you get the infrastructure to handle onsite logistics without patching together separate tools.
Field marketers know the drill: move fast, stay on brand, track ROI. What doesn’t help? Rigid webinar tools or overly complex virtual platforms that slow you down.
InEvent is ideal for teams executing on-the-ground campaigns:
Duplicate branded experiences across cities using templates
Scan badges or check in guests via QR with no friction
Collect leads instantly and sync to your CRM
Run partner-branded microsites with permission controls
Launch feedback surveys, polls, or post-event automation right from the same platform
It’s designed for speed without sacrificing data quality. For roadshows, hosted buyer meetings, or regional activations, InEvent lets you move fast while staying connected to the broader marketing engine.
Some teams run lean. Others run lots of events. Many do both.
InEvent’s modular approach supports both scale and control:
Pay for what you need (by registration, by admin, or bundled)
Use pre-built templates to spin up events fast
Customize landing pages, forms, apps, and workflows without code
Print badges from a mobile app or onsite printer
Control access for internal vs. external teams
This makes InEvent a great fit for marketing departments, agencies, and internal comms teams alike. Whether you're launching a product, onboarding employees, or training partners, you won’t hit a wall because your platform wasn't designed to flex.
Today’s event teams need more than reports, they need real-time signals and clean data that flows into the rest of the stack.
If your events connect to sales, customer success, or marketing attribution, InEvent delivers a more integrated foundation.
Out-of-the-box, it connects with:
Salesforce (bi-directional, not just lead capture)
HubSpot, Dynamics, Marketo
Webhooks and APIs for deeper automation
Field mapping for progressive profiling
Audience segmentation and behavior-based triggers
This means you can track not just who registered, but what they did, what content they engaged with, and what action should come next—without manual handoffs.
InEvent isn’t just a webinar tool or a broadcast platform. It’s a full event operating system, designed for teams who use events to build brand, grow pipeline, retain customers, or strengthen culture.
It shines when:
You’re mixing formats (in-person, virtual, hybrid)
You need fast deployment without losing depth
CRM visibility and marketing alignment matter
Your events ladder up to real business outcomes
If you're seeing events as a strategic engine, then InEvent is likely the platform built with your needs in mind.
Pricing often reflects platform philosophy. And when you compare Webex and InEvent, the difference is clear—not just in what they charge, but how they structure value.
Webex Events (formerly Socio) is positioned within Cisco’s broader enterprise ecosystem. That means its pricing and packaging often align with larger contracts, annual agreements, and bundled services.
Here’s what that typically looks like:
Enterprise-first packaging: Pricing discussions are usually custom and gated behind sales conversations.
Bundled Cisco benefits: Some teams benefit if they already use Webex Meetings or other Cisco tools.
Fixed tiers: Most plans follow a virtual-first model—designed around webinars, attendees, or sessions.
Less flexible pilots: Short-term or experimental use cases often require full commitments or custom negotiations.
For large internal teams with an existing Cisco contract, this setup can work. But for teams running varied formats, across departments or event types, the lack of transparency or usage-based flexibility can be a limitation.
In contrast, InEvent is structured to support a wider range of teams—from enterprise field marketers to agile agency partners to mid-size companies scaling internal and external events.
You get:
Transparent tiers: Whether you pay per admin, registration, or bundle—you can see what’s included.
Modular pricing: Add-ons like badge printing, streaming, or white-label apps are optional, not baked-in.
Scale up or down: You’re not locked into a format or seat count. Run 1 large user conference or 20 micro-events—it adapts.
Sandbox accounts: Test the platform before you commit, with full-feature access and guided onboarding.
Multi-format support in every plan: No need to purchase a “hybrid upgrade” just to add onsite capabilities.
This approach is especially valuable for marketing and comms teams managing a mix of internal training, field activations, customer events, and executive briefings. Instead of buying a monolithic license for one event type, you can scale usage as your program evolves.
|
Platform |
Entry Point |
Flexibility |
Pilot Access |
Cost Efficiency |
Add-on Pricing |
|
Requires quote |
Enterprise-first |
Limited |
Variable |
Often bundled |
|
Public pricing tiers + custom |
Modular by format, usage |
Yes (Sandbox) |
High for mixed-use teams |
Optional add-ons |
If your events are growing in number, format, or business impact, a flexible pricing model is an absolute strategic advantage.
No platform fits every use case perfectly. Below is a summary of how Webex Events and InEvent stack up across key dimensions—keeping the assessment practical, grounded, and transparent.
|
Category |
Webex Events |
InEvent |
|
Strong boradcast/webinar quality; stable virtual sessions |
Multi-format engine (in-person, virtual, hybrid); scalable for complex delivery |
|
Limited built-in onsite features |
Native badge painting, check-in, on-location coodination |
|
Consistent with Cisco products, less customizable |
Native badge printing, check-in, onlocation coordination |
|
Some supported; varies based on Cisco ecosystem |
Deep native sync with Salesforce, Hubspot, Dynamics, field-level control |
|
Can require onboarding or IT cordination |
Fast spin-up, templating, and sandbox accounts for instant testing |
|
Requires sales engagement |
Public pricing + modular add-ons |
|
Standard access roles |
Granular team controls, user groups, and regional access logic |
|
Strong on virtual backbone |
Strong in AI workflows, mobile app logic, and real-time analytics |
Virtual vs. Hybrid Priority: Webex shines in environments where the goal is purely virtual delivery, like corporate webinars or broadcast meetings. InEvent, on the other hand, is designed for events that take place anywhere: in an office, on a screen, in a showroom, or at a stadium.
Customization & Branding: InEvent offers full control over registration pages, mobile apps, and agendas. If design consistency and attendee experience matter (especially in customer-facing events), this level of control becomes a key differentiator.
Speed & Independence: While Webex aligns with longer procurement cycles and IT-managed events, InEvent empowers field teams, marketers, or internal planners to launch without heavy lift.
Moving from Webex Events (formerly Socio) to InEvent isn’t a heavy lift, especially if your team is ready to consolidate formats and gain operational control.
Below is a step-by-step guide to help you transition cleanly, preserve your attendee and CRM data, and start planning your next events inside InEvent with confidence.
From Webex Events, download:
Full attendee lists, including names, emails, ticket types, custom fields
Session attendance logs, if available
Any registration form logic you want to replicate
InEvent supports direct CSV uploads into its Registration and People modules, so once you’ve structured your export, you’ll be able to re-import your data quickly.
If you previously synced Webex Events with systems like Salesforce, HubSpot, or Marketo via Cisco integrations, you’ll want to:
Export campaign and lead data related to your past events
Note any specific workflows tied to event fields (e.g. lead source, session engagement)
InEvent offers native integrations with Salesforce, HubSpot, and Dynamics 365, allowing bi-directional sync of registrations, attendance, engagement scores, and post-event actions. Mapping fields is simple, and your Customer Success Manager can walk you through advanced configurations.
Recreate your landing pages inside InEvent’s AI Website Builder or use manual drag-and-drop blocks. Most Webex registration forms can be rebuilt with:
Dynamic fields
Conditional logic
Multi-ticket support
Translations and timezone support
InEvent also allows styling with custom CSS, field-by-field editing, and quick cloning for multi-event workflows.
Set up your event agenda using InEvent’s drag-and-drop Session Builder. You can:
Assign speakers and sponsors
Add live stream links
Control access levels (public, restricted, VIP)
Webex Events sessions often follow a webinar-style structure. InEvent supports virtual, in-person, and hybrid rooms, making it easy to adapt as your format shifts.
For streaming, InEvent lets you:
Embed third-party tools (e.g. Vimeo, YouTube, RTMP)
Use native broadcast rooms
Mix virtual + physical cameras for hybrid rooms
Onsite, InEvent integrates with Zebra and Epson badge printers, giving you full badge control (logos, QR codes, NFC/RFID, session tracking, and real-time printing). Badge designs are managed directly in-platform, no separate software needed.
Cisco’s event tools follow enterprise-grade data standards, and InEvent is built to match:
SOC 2, GDPR, and LGPD compliant
Encrypted storage
Audit logs and access control
Custom terms for regulated industries
If you have specific compliance needs, your InEvent Success Manager will walk you through documentation and options.
Before launching your first public event:
Create a sandbox test event (no cost)
Invite internal stakeholders for a walkthrough
Use test attendees and dummy data to validate the flow
Adjust branding, forms, and automations based on feedback
Once you’re ready, go live. Most teams complete their full migration in under two weeks, even faster if they're starting with upcoming events only.
Want help managing the move? InEvent offers optional onboarding support, event setup services, and white-glove migration if you prefer a fully managed handover.
Ready to migrate? Let’s build the first event together → Book a Call
Can I use badge printers with Webex Events?
Webex Events (formerly Socio) does not offer native badge printing. Badge management typically requires third-party integrations. InEvent, on the other hand, includes built-in badge design and onsite printing with Zebra, Epson, and other supported printers.
Does InEvent support Cisco SSO or enterprise authentication?
Yes. InEvent supports SSO integrations via SAML 2.0, including compatibility with Cisco’s identity providers and most enterprise authentication systems.
Which platform supports hybrid events better?
InEvent is built for hybrid-first execution, offering check-in, badge printing, mobile apps, and native streaming—all connected in one platform. Webex Events is better suited for virtual and internal use cases.
Can I test the platform before buying?
Yes. InEvent offers free sandbox accounts and limited-seat pilots to help teams explore real features before committing. No credit card required.
How does pricing work on both platforms?
Webex Events typically uses tiered, quote-based enterprise pricing. InEvent offers modular pricing that can flex by registration volume, admin count, or support levels—ideal for teams managing multiple event types.
What types of events is InEvent best suited for?
InEvent supports internal summits, SKOs, field marketing activations, user conferences, hybrid roadshows, and high-security events—giving you the flexibility to run small meetings or full-scale productions in one place.
Does InEvent integrate with Salesforce, HubSpot, or Dynamics?
Yes. InEvent offers real-time sync and deep integrations with Salesforce, HubSpot, Microsoft Dynamics 365, and other MarTech platforms.
Is Webex Events still the same as Socio?
Webex Events is the rebranded version of Socio, now operating fully within Cisco’s ecosystem. The tool remains focused on virtual and webinar-first experiences.
Can I bring over my Webex Events data?
Yes. InEvent allows for importing registration data, session records, and CRM logs. The Customer Success team can also assist with migrating assets and rebuilding key workflows.
What support does InEvent offer during onboarding?
InEvent provides a dedicated Success Manager, global support coverage, and the option for onboarding services, including full event builds, integrations, and onsite logistics planning.
Webex Events is optimized for virtual presentations. InEvent is built for the full experience (onsite, hybrid, and everything in between)
If your event strategy is evolving past meetings and into multi-format programs that drive real outcomes, InEvent gives you the tools to scale confidently: fast setup, real-time analytics, badge printing, CRM sync, and modular pricing that fits how you actually work.
→ Book a Demo to see InEvent in action
→ Or Talk to Sales to explore pricing, pilot options, or tailored plans
Your next event deserves better than a webinar. Let’s build it together.
