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Field marketing has changed. It’s no longer just about showing up with banners and hoping for buzz. You’re expected to drive pipeline, influence deals, and prove it, fast.
But the problem here is the fact that most field events don’t connect cleanly to CRM. You put in the work, run a great event, collect a few leads… and then the trail goes cold. No way to track how many attendees became opportunities. No visibility into what sessions or booths influenced revenue. No clean handoff to sales.
InEvent fixes that.
We give field marketers the tools to run smarter, measurable field events, with check-in, badge scans, engagement data, and real-time CRM sync all built in. From the first touchpoint to post-event follow-up, every interaction is tracked, tagged, and tied back to the pipeline.
You won’t have to be stuck uploading CSVs, while wondering what worked. Just real insights that help you do more of what drives results.
See how your next field event can convert faster.
Field marketing event software is a platform that helps marketing and sales teams plan, manage, and measure in-person activations, like roadshows, lunch & learns, store demos, or customer meetups, with clear visibility into pipeline impact.
It goes beyond basic event planning. You’re not just booking venues and sending invites. You’re capturing leads, syncing data to CRM, and proving ROI.
Most general event tools are built for conferences or virtual summits. They prioritize agendas, livestreams, and attendee networking. But field events are leaner, faster, and focused on conversion. You need:
Instant check-in (with or without Wi-Fi)
Salesforce, HubSpot, and Dynamics CRM integrations
Badge scanning, QR and NFC support
Lead routing by territory, role, or product interest
Analytics that don’t stop at attendance, but follow through to revenue
Field marketers work on tight schedules. You can’t rely on spreadsheets, Google Forms, or generic QR scanners that don’t tie back to real business metrics. Those tools collect names, not context. They can’t tell you which product demo converted, which city performed best, or what booth traffic turned into pipeline.
Field events aren’t easy. You’re planning fast-moving activations across regions, often with limited staff and zero time for manual work. Your software needs to do more than check boxes. It needs to power the entire field marketing workflow, before, during, and after the event.
Does your current event software solve for all three?
Before the event even starts, your team needs to move fast and look polished.
Branded landing pages and forms so registration feels on-brand, not bolted on.
Territory or region segmentation to assign leads to the right rep or partner.
Calendar and invite sync to get time on the attendee’s schedule automatically.
Smart registration logic to collect only what’s needed by region, segment, or use case.
Without these, you’re already behind.
On event day, nothing can go wrong. Your team needs tools that just work.
Instant check-in via QR, NFC, or name look-up, even offline.
Badge printing on arrival, no pre-printing chaos.
Mobile-first dashboards, to track real-time attendance and sessions.
Touchpoint tracking, which lets you log who visited the booth, who joined the demo,and who scanned what.
If your reps are juggling Excel and paper checklists, it’s not software — it’s stress.
The event isn’t over until the data moves cleanly and quickly.
CRM sync to Salesforce, HubSpot, Dynamics with mapped fields.
Attribution dashboards that reveals what became pipeline, what didn’t.
Sales enablement support so your event reps know who to follow up with, and why.
Multi-event rollups to compare performance across cities, verticals, or formats.
Now imagine that you’re running a one-day activation in three cities: Chicago, Atlanta, and Austin. Two reps at each location. Twelve hours total. You want leads to sync by region, hot contacts flagged by product interest, and reporting ready by EOD.
Can your current platform do that?
Most event platforms weren’t built for the field. They focus on virtual webinars or large annual conferences. InEvent is different. It’s built to run repeatable, measurable, fast-moving field activations that feed your pipeline and your sales team.
Here’s how real teams use InEvent to make field marketing high-impact and low-lift.
Plan once. Launch everywhere.
InEvent lets you create reusable templates for every regional play. Whether it’s a breakfast series in three cities or quarterly product roadshows, you can standardize:
Branded landing pages
Custom registration forms
Confirmation emails and calendar invites
Territory-based rep assignments
PDTIC runs multiple in-person events each month across six U.S. offices. With InEvent, their team clones a branded event setup in minutes — saving hours and ensuring consistency across every location.
Field marketers need speed and reliability on-site that mere paper lists do not provide. InEvent supports:
Fast check-in via QR code, NFC badge, or attendee name
Smart badges printed on arrival (branded and scannable)
Offline mode that syncs automatically once back online
Real-time capacity tracking for breakout rooms or venue limits
Don’t lose leads at the booth.
Your sponsors (or sales reps) need to scan badges, log interest, and hand off hot leads, right there and then. InEvent offers:
Badge scanning tools via phone or tablet
Custom lead forms that track product interest
Instant notes for context before handover
Auto-routing to the correct CRM owner
Looking to prove sponsor ROI? Fully trackable. Whether it's a small field pop-up or a co-branded lunch, you’ll see who scanned what, where, and when.
With InEvent, all engagement data flows automatically into your dashboards and connected CRMs. That includes:
Session attendance
Booth scans
Form fills
Dwell time
Regional performance comparisons
Syncs to:
Salesforce, HubSpot, Microsoft Dynamics, Google Analytics & more.
Want to see how your Austin stop compares to Atlanta in real time? You can.
Let your reps follow up the same day, rather than next week.
The second the event ends, InEvent can:
Score leads based on activity
Push enriched data to your CRM
Trigger automated sales outreach
Segment contacts by location, title, or interest
A co-hosted breakfast with partners,
A pop-up demo in WeWork lobbies, or
A roadshow across 8 territories...
InEvent is the platform that lets you deliver experiences, capture data, and show results, without scrambling behind the scenes.
Most platforms weren’t built with field marketing demands in mind. They either bolt on field features to a virtual-first product or require multiple tools to do what should be simple.
Here’s how InEvent stacks up against popular alternatives:
|
Feature |
InEvent |
Splash |
Bizzabo |
GoldCast |
|
Yes |
Yes (But QR Only) |
Yes |
No |
|
|
Yes |
No |
No |
No |
|
Yes |
Yes |
Yes |
Yes |
|
Yes |
No |
Yes (Delayed) |
No |
|
Yes |
No |
Yes |
No |
|
|
Yes |
No |
No |
No |
|
Yes |
No (Via Zapier) |
No (Via Integrations) |
No |
With InEvent, it’s one system with zero bolt-ons.
InEvent gives field teams exactly what they need without duct-taping tools together or sacrificing speed onsite.
It’s one thing to list features. It’s another to show how real teams actually use them. Here’s how field marketers use InEvent to run smarter, faster, more accountable events, no matter the format.
Use case: Your team is hosting a multi-city roadshow across 5 cities with 2 reps per stop.
With InEvent, you can:
Clone your event setup for each city in minutes
Localize branding, forms, and registration URLs per region
Assign ownership by rep so leads route to the right person
Track attendance, booth visits, and conversions city by city
Field marketers at PDTIC use this workflow to ensure regional reps don’t just show up — they walk away with data tied to actual meetings booked.
Need to track leads by rep across territories? InEvent does that.
Use case: You're running high-traffic demos in 10 stores over one weekend.
InEvent works offline by default, so check-in, badge scanning, and lead capture still work even if the Wi-Fi doesn’t. You can:
Scan walk-ins with a tap (badges or NFC tags)
Auto-tag product interest for follow-up segmentation
This setup is perfect for retail teams that can't rely on venue networks — and don’t want to lose data.
InEvent was built for “no signal” environments.
Use case: You're hosting a 20-person private dinner for enterprise prospects.
With InEvent, you can:
Pre-register guests with one-click invites
Automate check-in (no printed lists or waiting)
Include NDAs, personalized seating, and dietary preferences
Follow up with tailored recaps and links the next morning
Several companies have used InEvent for a private virtual executive session, where every guest received a customized agenda and follow-up package tied to what they viewed.
High-touch events need more than a calendar invite. InEvent gives you the polish and personalization.
Use case: You're running back-to-back events across universities or member chapters.
InEvent lets you:
Securely separate events by location or chapter
Use smart badges to track who checked in where
Sync attendance back to member records or CRM
See comparative performance across multiple activations
This works especially well for associations that need clean attendance data by chapter or for education orgs managing multiple campuses.
Use case: You’re sponsoring a booth at someone else’s conference.
InEvent equips your team with:
Tap-to-capture lead tools (no need to rely on organizer’s scanner)
Instant notes, interest tags, and source attribution
Offline mode in case you’re buried in the back of the hall
Exportable data that syncs straight to Salesforce or HubSpot
Chanel used InEvent to create a branded NFC experience at an industry event and captured attendee interaction data the organizer didn’t provide.
Don’t leave your ROI in someone else’s hands.
These aren’t edge cases. This is everyday field marketing.
Whether you’re running 10 activations a year or 200, InEvent helps your team move faster, prove impact, and do more with less.
If you’re ready to plan your next campaign smarter, Book a demo and walk through your specific use case.Field marketing is no longer a “brand play.” It’s pipeline and leadership wants to see exactly where it came from.
With InEvent, every attendee touchpoint is automatically tracked, attributed, and synced to your CRM. No spreadsheets. No guesswork. Just clean, usable data that maps directly to revenue outcomes.
A guest signs up through your branded InEvent registration page.
They check in onsite via QR code, NFC badge, or manual search.
They visit a booth, scan a product, or join a session.
They engage with polls, forms, or download content.
All of that data is instantly mapped to a contact in Salesforce, HubSpot, or your CRM of choice.
Sales gets notified of who engaged, where, and how — without waiting for post-event cleanup.
It’s attribution that happens automatically, not weeks later in a report nobody reads.
Running ABM? InEvent lets you tag accounts and map interactions across multiple stakeholders. That means you’ll know if five people from one logo showed up, who they spoke with, and what content they touched, all before sales reach out.
Your field events are already doing the work. Let’s make sure the right people see the results.
Field events rarely influence pipeline through a single action. One attendee might register weeks before the event, visit a booth onsite, attend a breakout, and download a resource days later. InEvent captures that entire journey as one connected timeline, not fragmented touchpoints.
Every interaction is logged against the same contact and account record. Registration data shows initial intent. Check-in confirms real attendance. Booth scans, session joins, demos, and form submissions add context. Post-event activity, like replay views or content downloads, completes the picture. Instead of guessing which moment mattered, you can see how interest built over time.
For sales teams, this means better handoffs. Rather than receiving a generic “event lead,” reps get a clear snapshot: who the contact is, what they engaged with, how long they spent at the event, and which products or topics drew attention. A rep can open Salesforce and immediately understand why this lead is warm and how to continue the conversation.
For marketing leaders, attribution becomes defensible. You can report on which field events influenced opportunities, which regions drove higher engagement, and which activations contributed to pipeline velocity. When leadership asks whether a roadshow or dinner series worked, you can show influence across multiple deals, not just badge scans.
This also unlocks account-based visibility. If five stakeholders from the same target account attend across different cities or sessions, InEvent links those interactions at the account level. You’ll know when field activity is creating momentum inside priority logos, even before an opportunity is created.
Field marketing stops being anecdotal and becomes measurable, repeatable, and scalable. That’s attribution that supports real revenue conversations.
Not every field event happens in a fully connected venue. And not every attendee experience should hinge on whether your Wi-Fi holds up.
InEvent was built for the places other platforms break: parking lots, retail activations, hotel lobbies, college campuses, and even outdoor demo spaces. With offline-first functionality baked into every core flow, your team stays productive — even without a signal.
Check in guests via iPad or phone
Scan NFC badges or wristbands
Log booth visits or session attendance
Capture product interest and survey data
Track interactions with timestamped precision
All of this gets stored locally on your device and syncs automatically once you’re back online. No data loss, no rework, no duct-taped workflows.
Native support for iPads and mobile devices
Smart badge and wristband compatibility
No reliance on external networks or hotspots
Clean sync with audit trail once connected
Your event shouldn’t stall because of weak Wi-Fi. InEvent keeps your team moving — wherever the campaign takes you.
Field marketing is never a solo sport. Infact, often times, your platform needs to support every role involved, from the person scanning badges to the one reporting pipeline to leadership.
InEvent is built with field teams in mind. That means granular access, clear handoffs, and zero confusion over who owns what.
Local Reps: Access only their assigned events. Check in attendees, capture leads, and add notes, all from the mobile app.
Regional Managers: Clone campaigns by location, monitor performance, and track activity across territories in real time.
Marketing Ops: Set permissions, connect CRMs, enforce brand standards, and ensure data flows where it needs to.
Assign by territory, event, or team
Lock down what can be edited or viewed
Track activity and attribution per role
Align sales + marketing without overlap
The real work starts after the chairs are packed up. With InEvent, you don’t need to chase reps for updates or scramble to build recap slides.
Everything your team captured (check-ins, scans, sessions, surveys) is already tied to attendee profiles and available for follow-up.
Leads routed automatically based on region, campaign, or rep
CRM sync with full engagement history attached
Sponsor reports showing booth visits, dwell time, and scans
Shareable recaps with visualized metrics and leaderboards
One-click exports or direct push to Salesforce, HubSpot, Marketo
This isn’t manual work anymore. It’s a structured system.
Field events deal with personal data (check-ins, scanned badges, lead capture, session attendance). That’s sensitive information, and InEvent treats it that way.
Your brand’s reputation and your attendees’ trust are never at risk.
Secure, encrypted badge IDs that prevent tampering or duplicate scans
Permission-based tracking so only approved users access specific data
GDPR-ready opt-ins for contact sharing, data use, and engagement tracking
No hidden tracking — attendees know what they’re opting into
Audit trails for all edits and data access
Data residency and infrastructure backed by top-tier cloud providers
Attendees can update or revoke data permissions at any time. You stay compliant — and transparent.
Field marketers work across tools. Your event software should too.
InEvent connects seamlessly to the systems your team already uses — no messy exports, no dev tickets, no lag.
CRM: Salesforce, HubSpot, Dynamics 365
Email: Mailchimp, Marketo, Eloqua
Calendars: Google Calendar, Outlook
Productivity: Slack, Google Sheets
Analytics: Google Analytics, Tag Manager
Automation: Webhooks, Zapier, API access
Auto-tag hot leads based on booth scans
Trigger nurture emails from Marketo once someone checks in
Send Slack alerts to sales when high-value targets are onsite
Push engagement scores into your CRM automatically
Track event-attributed pipeline in your BI dashboards
You wouldn’t have to work with more duct-taped workflows. InEvent fits into your stack and makes it smarter.
Book a demo to explore real-time CRM sync in action
Switching platforms shouldn’t slow down your team or put your events at risk.
Whether you’re upgrading from spreadsheets, moving away from generic event platforms, or consolidating tools across regions, InEvent makes migration smooth and fully supported from day one.
We’ve helped field teams launch in under a week even with multiple cities, custom workflows, and full CRM syncs. You’ll never have to troubleshoot alone or wonder what’s next.
What’s included:
A dedicated onboarding specialist to set up your account
Pre-built templates for common field event types (demos, dinners, roadshows)
Full CRM mapping for Salesforce, HubSpot, and more
Import of past event data if needed
Team training for reps, marketers, and ops — tailored by role
24/7 support via live chat and email
Onsite support options available for major activations
You’re not just buying software. You’re getting a partner that shows up — before, during, and after every event.
See our Support Commitment →Every field event is an investment in time, money, and people. But too many teams still run them blind.
You deserve better than spreadsheets and anecdotal recaps.
With InEvent, you know exactly what’s working, who engaged, and what drove pipeline, while the event is still live.
No more chasing reps for updates. No more missed follow-ups. No more guessing if that dinner was worth it.
Just real-time data, CRM-ready attribution, and events that move the needle.
1. Can I run multi-city roadshows with InEvent?
Yes. InEvent supports event cloning, regional templates, and lead routing by city or rep.
2. Do I need to use physical badges?
No, but you can. InEvent supports QR codes, NFC smart badges, wristbands, and app-based check-ins.
3. What if I lose Wi-Fi during an event?
No problem. InEvent works offline-first. You can scan, collect, and track — everything syncs once you're back online.
4. Can I integrate with my CRM?
Yes. InEvent natively integrates with Salesforce, HubSpot, Dynamics, and more. Leads flow directly from event to pipeline.
5. Is there a mobile app?
Yes. Your team can manage check-in, scan badges, view attendees, and sync data, all from the InEvent app.
6. Do you support field reps on the ground?
Absolutely. You can assign rep-specific permissions, track leads by owner, and even request onsite support if needed.
7. What’s the best software for running field events?
InEvent is the best field marketing software that gives you check-in, CRM sync, offline mode, attribution, and team control, all in one dashboard.
8. How do I track ROI from a field event?
Use our real-time dashboards to see attendee journeys, engagement, booth scans, and lead outcomes. You’ll know what worked and what to repeat.
9. What tools help marketing and sales align on field activation?
InEvent links check-in and engagement data to your CRM, so sales know who to follow up with, and marketing sees what drove the pipeline.
10. How do I set up multi-city field marketing programs?
Clone your master event, customize by city, assign reps, and sync leads to the right regions, all within InEvent.
11. Can I track field event leads in Salesforce?
Yes. Leads are auto-tagged by event, session, rep, and more. No more spreadsheets, no manual updates.
12. What’s the difference between Splash and InEvent?
Splash focuses on branded invites. InEvent runs the full experience — registration, check-in, CRM sync, offline mode, attribution, and analytics. For field marketing, InEvent is built deeper.
