2. InEvent: Modular, Scalable Pricing Designed for Growth
InEvent takes a different approach: modular, usage-based, and transparent. Rather than bundling advanced capabilities into rigid tiers, InEvent lets teams select and pay for the components that align with their strategy:
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Admin-seat pricing for teams with multiple producers or coordinators.
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Registration-based pricing for volume-driven programs, ideal for high-frequency events.
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Optional add-ons only when needed, such as onsite badge printing, advanced CRM integrations, or custom mobile apps.
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Sandbox access that allows teams to build and test without upfront financial commitment.
This model gives teams greater predictability and flexibility. You’re not paying for features you don’t use, nor are you penalized for launching new event formats. Because pricing is tied to usage and admin access rather than fixed packages with artificial limits, teams can experiment and scale without constant contract renegotiations.
For agencies and multi-division enterprises, InEvent’s modular structure is especially effective. A single license can support multiple clients, departments, or event types, without requiring separate contracts for each scenario.
So, Which Model Scales Better?
Here’s what this means in practice:
| Pricing Factor | Swapcard | InEvent |
|---|---|---|
| Billing Style | Event-based or subscription | Modular, admin- or usage-based |
| Transparency | Requires sales quotes | Clear, modular components |
| Sandbox / Test Access | Limited, typically discussed with sales | Available before purchase |
| Multi-Event Efficiency | Can get expensive quickly as events increase | Scales predictably with usage |
| Teams / Departments | Tier-locked access | Flexible admin allocation |
| Feature Add-Ons | Often treated as premium upgrades | Optional, pay only when needed |
If your calendar includes only a few flagship events and you’re looking for a bundled virtual or hybrid setup, Swapcard’s pricing model can feel straightforward and predictable. That same structure, however, can become costly and unwieldy once you begin running 10, 15, or 30+ events per year—mainly when those events differ in format, audience, or operational complexity.
InEvent is intentionally built to scale both up and down. Teams can start small, expand without contract renegotiations, and reuse templates, workflows, and data models across programs. This is why organizations moving away from event-specific platforms often point to pricing flexibility—not just feature breadth—as a deciding factor.