Tech Trends Transforming Event Experiences
You must have heard the quote, ‘Technology is best when it brings people together.’ This famous quote fits perfectly for the event industry. It is because they innovate, alter, and build a perfect technology. Also, you can drive people together. Plus, you can transform the whole experience of events. No matter what kind of event you are organizing, you can alter the complete event experience through tech.
Furthermore, you can modify the software, features, or any other update in the event tech industry every other month or even week. They continuously transform the strategy. They do this to fill the events with catchy, socializing, and connectivity possibilities. The newest tech changes the trend in the market. This change helps to effectuate the users’ needs. However, you can also perceive such developed event trends in 2023 that will be equally influential in 2024. Below, we have mentioned some of the latest tech trends that can transform the event experience.
Top Event Technology Trends
Let us talk about the latest technology trends that can improve the event experience.
“Gamification is a fantastic way of increasing event engagement through friendly competition. Also, it is a great way to increase fun in any event. In events that have gamification, the management often includes tailored games. They do so because event organizers can build challenges. These challenges involve answering trivia questions. It is usually at the end of a session or visiting an exhibitor stall.“ – Anam Barkan, Founder of Zoyago
Digital Photo Booths
“Nowadays, event organizers have understood the power of video marketing. Therefore, virtual video booths have become even more popular. It has become famous for both hybrid and online events. In these events, visitors will be able to share testimonials. Moreover, the attendees can raise awareness for a cause and achieve more outcomes.” – Erman Küplü, CEO at GA4
Furthermore, you can also use virtual photo booths to capture GIFs, boomerangs, and branded photos. Plus, you can send short videos of your attendees online and in person. All these activities lead to an increased engagement rate of the branded channel. Organic SEO event hashtags and auto-generated captions are also improved.
“A QR code can be an outstanding design addition to physical marketing facets. For instance, speaker business cards and event flyers. Also, it can include postcards for event ticket leads. Moreover, another key selling point is the landing page. This is because the event planners are required to use it more often. Another possibility is using QR codes to organize event registrations. Through QR codes, you can add a germ-free way for event planners. As an outcome, the attendees can connect under modern health policies.” – Rudy Bush, Founder at Wiringgerman
Leverage Live-Streaming and Video Technology
“The COVID-19 pandemic has transformed plenty of things globally. As a result, most event planners have turned toward video technology and live-streaming. They have started doing this to increase their reach. Virtual events are one of the effortless ways to tap into an international audience. It is a helpful way of breaking down those geographical limitations. These latest technologies can help refine your event’s visibility and accessibility. To make your online event accessible to everyone, you can use live closed captioning. Through this, you can facilitate real-time content understanding.” – Alain Abuafya, CEO at My Digital Planner
Prioritize Augmented and Virtual Reality Technology
Augmented (AR) and virtual (VR) reality are rising technologies. These are ideal for physical and virtual events. For instance, AR generally overlaps sounds and animations into physical events. VR technology develops a gaming atmosphere. It immerses a person in a fictional, 3D world. With the help of these two technologies, you can enhance your event content substantially.
For instance, “let’s assume you are organizing a tech conference to illustrate a new feature for your product. Rather than using a standard slideshow presentation, you can go for VR and AR technology. By doing this, you can make the audience understand your product better. VR technology can produce real-world effects in a physical setting. It shows off every feature of your new product right in front of your audience. Furthermore, AR technology can exhibit creative visual effects. It will help you in branding and storytelling. “ – Harrison Jordan, Managing Lawyer of Substance Law
Content Sharing with QR Scanner
“You can compose a virtual library. In that library, you can upload all the content you want to share with your audiences. The content can be anything. Also, you can make a page on your website or create another platform for this section. Plus, the online events tech supports this page with a QR scanner. They will formulate a QR scanner for the visitors. This is because the visitors can scan and go to that page instantly. Your audience will get access to all the documents and data by doing so. You want them to learn these documents and data about your services and brand.” – Kartik Ahuja, Marketing Manager at Porta Potty
Create a Post-Event Engagement Strategy
“Organizing an outstanding and memorable event is not a sign of success. The most successful event organizers capture the hearts and minds of the audience. They do this by engaging with attendees even after an event’s ending. This is particularly true for webinars. Most webinars are the ideal medium to share thought leadership content to transform viewers. This is why marketers must calculate a webinar’s success by in-video engagement metrics and sign-ups. They are also tracking and engaging visitors down the sales funnel. They do so to see if visitors embrace the points and methods discussed in the webinar.” – Oliver Miller, Founder at Insaver
Also, they see if visitors continually engage with a brand to get more content. Plus, they also track how much the attendees enjoyed the webinar. Besides, they do not keep event metrics to themselves in this process. They share event highlights, comments, live chat, and success on social media. In this way, they can communicate the accomplishment of the event. The prime reason for doing so is to encourage loyal and devoted followers to attend in the future. Also, it helps in positive marketing of the brand.
“Occasionally, the number of people who come to your event can be less than the number of users registered. If that happens, you can have some empty seats at your event. Therefore, you can go for audience approval over WhatsApp. Doing so lets you determine the number of users who attend the event. Plus you can also send them a confirmation message to those users. This message will include the confirmation of their seats at the event. Furthermore, WhatsApp automation aids in managing a guest list directly over the mobile phone.” – Nimrod Vromen, Startup Consultant and Host at CTech
“You can not only do the seat confirmation through WhatsApp. There are more critical things you can do with this automation. Firstly, you can send all the push notifications to your attendees during the live sessions. If you have any critical updates or other essential information, you can share it with the audience in real-time. Thus, you can make WhatsApp the medium of announcements.” – Usama Khan, manager at Justreply
Just like every other industry, the event industry is also rapidly evolving. The event organizers understand how to leverage the latest tech. They know the importance of producing engaging and memorable experiences. Here’s to working smarter, not more complicated, by financing event technology tools. These tools will help you with your event. Make your event engaging and exciting through the latest tech trends that your attendees will never forget.