Coca-Cola was created in 1886 in Atlanta, Georgia. It is an American multinational company that manufactures and markets non-alcoholic beverages. In 1899, the Coca-Cola Company began bottling operations with franchisees in the United States. Today it has more than 500 brands in 200 countries.
Una de sus sedes en el mundo, Coca-Cola India, realizó un evento el 12 de enero y 13, 2017, para sus franquiciados, que Coca llama cariñosamente 'Embotelladores'. La un sistema de conferencia 2017 es un evento para franquiciados a unirse, actuar y crecer en un un único sistema.
El objetivo de Coca-Cola era aportar innovación al evento y automatizar todos los procesos. Además de eso, también querían una aplicación eficiente con buena usabilidad para los asistentes. Al evento asistieron el presidente de Coca-Cola Pacific, Coca-Cola India, ejecutivos de Coca-Cola Asia y más de 250 embotelladores.
In their event, the InEvent Analytics possibilities had a great impact to leverage the attendee experience. Each booth had a set goal for their target audience. When the target audience stopped by they were presented with a gift. The director presented which were the most visited booths using our beacon technology. Display screens were used to show the technology present during the event.
Another strategy that made a difference for Coca Cola was InEvent RSVP. Days before the event, notifications were sent by Coca-Cola's event app aiming to confirm the presence of each pre-registered guest list in a quick and custom fashion. In the event, printers were used.
The check-in took place automated and without queues. Each group was named with one of the Coca-Cola products. After the registration, the attendees received the password to access the app, ensuring the security and privacy of the attendees when sharing relevant information. Also, the NFC tags at entrances were essential to track attendees digitally as they come in and go out, eliminating the need for paper tickets or emails.
La aplicación para el evento fue personalizada con el logo y la información para adaptarse a las necesidades del evento, simplificando los procesos de gestión y pensando en la experiencia del usuario. Configuraciones y correo automatización se establecieron para el envío de formularios personalizados para los asistentes para registrar y descargar la aplicación.
For Coca Cola, one of the remarkable tools was NFC tags, for management and control of the fast and easy registration process. In addition to reducing the risks of event access fraud, it monitors the average time where each participant stayed in the booths, talks, and presentations of the event.
Besides that, the NFC technology was also essential to leverage the attendee experience. With that tool, attendees could simply tap at entry points to register or check-in, making the process quick and convenient.
By tracking attendees' activity through NFC devices, Coca Cola could collect valuable data on participation patterns, participant preferences, and the effectiveness of certain areas or activities of the event, enabling future improvements.
With that strategies developed, more than 350 people were present at the event, among attendees, speakers and event managers, which approved and recommended the mobile solution. The engagement of attendees was 100%! There were 318 apps downloaded, 33696 captured data and 948 chat messages.
For Coca Cola, some of the achievements they had involved:
Monitoring presence of attendees on booths;
Automated enrollment and check-in;
Real-time and easier ROI analysis;
NFC technology helped leveraging the attendee experience to another level;
Attendees and event organizers engaged with the app as the main means of communication and exchange of information.
¡Fue un placer trabajar junto con el equipo de InEvent! Toda la experiencia fue genial, incluso bajando aquí (a India) y nos ayudar con todo. Todo lo que necesitábamos fue construido, personalización y novedades de nuestra Conferencia. Koteshwar Lankadasu - Director - Operaciones y comercialización, Coca-Cola India
