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10 Trend Reports for 2021 that every marketer needs to see

Posted on 01/27/2021

We gathered the best trend reports for every marketer to be prepared for 2021. Thinking of a strategy to survive in the market, many events businesses are gonna have to invest much more in digital transformation than in any other time in history.

2020 was challenging in every way. We saw a lot of innovations in terms of strategy, tools and technologies. Although the future is somewhat uncertain, this reality should continue throughout 2021.

Seven years in one

According to a McKinsey & Company study, the 2020 pandemic leapfrogged seven years of digital transformation in a matter of months.

Among the trends that will keep ruling in 2021, the main topics are about: remote work, diminishment of physical businesses, online shopping, distance education, delivery of experiences, cybersecurity and hybrid entertainment.

Futurology

2020 was the year of the “why”. Google Year in Search video highlights the fact that people are looking for answers more than ever.

Speaking of which, why is that? Probably because in times of uncertainty, people seek understanding and meaning.


Therefore, keeping an eye on technological trends is important to set goals that will take your business, career and life to the next level. Thus, check out which ones will stand out in the USA and around the globe in 2021.

The Essential Trend Reports for 2021

Meetings and Events Trend Reports

  1. InEvent Corporate Event Trends for 2021

Social Media Trend Reports

  1. Hootsuite – 2021 Social Trends
  2. Hubspot & Talkwalker – 2021 Social Media Trends Report
  3. Kantar – Media Trends and Predictions 2021

CX / Consumer Insights

  1. Deloitte – 2021 Global Marketing Trends
  2. PwC – Global Digital Trust Insights 2021
  3. Brave New Normal: Dentsu Creative Trends 2021
  4. GWI – Consumer trends for 2021

Product / Tech / UX

  1. InVision – 2021 Product Design Trends Report
  2. Gartner – Top Strategic Technology Trends for 2021

In a nutshell

Certainly, many of the trends pointed out by these reports seem to be already happening at high speed. In fact, brands that don’t keep up with that real race to the top could be left behind in the blink of an eye.

Therefore, in this era of customer-centricity, it is imperative to keep paying close attention to consumer trends, the market scenario and how its competitors are maneuvering.

Virtual Event Trends 2021

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