Posted on May 6, 2024
Modern technology is changing the game for event organizers. From the accessibility of live-streaming technology to the power of AI, the event experience is improving for both hosts and guests.
In this article, we’ll discuss how to use AI for event promotion. We’ll start by covering how this technology is improving the events industry before diving into some actionable ways to harness the power of AI for event promotions.
AI for Event Promotion: The Basics
Artificial intelligence (AI) is making waves across many industries, and the events industry is no exception. AI is particularly useful for streamlining event planning and promotion, which typically go hand in hand.
AI can be used to develop ideas, create promotional content, generate reports, and more. These functions are helpful in creating promotion strategies and the assets to bring them to life.
9 Ways to Harness the Power of AI in Event Promotion
Now that you’re familiar with AI’s general purpose for event promotions, let’s examine some specific ways you can use AI to plan and promote your upcoming event.
1. Leverage AI for Planning
Every great event starts with a solid planning committee.
However, this committee can be optimized by leaning into AI-powered tools for virtual assistant support. You can use AI to brainstorm promotion ideas, generate marketing strategies, and so forth.
In addition to planning the promotion for your event, AI can be used to plan the event logistics to ensure that the day flows smoothly. This is crucial in creating a positive experience for your guests.
2. Understand Your Audience Better
You can use AI to access valuable insights into your audience’s behavior. For example, use AI algorithms to generate reports on how people interact with your event marketing campaigns, their signup behavior, and more.
Access to AI-driven analytics equips you with the insight you need to fine-tune your marketing strategies to improve your event attendance.
3. Tap into Demand Forecasting
In addition to assessing data from your audience, you can use AI to look at industry trends, including demand forecasting. This is helpful for promotion and the early stages of event planning since it helps you gauge interest in the event.
With demand forecasting tech, you can see where your event might get the most attendance. This will give you a good idea of whether you should host it in person or online. You’ll also gain a better understanding of who to promote the event to.
4. Target Multiple Audiences with Translated Promotions
Regarding event promotion, AI emerges as a versatile ally, offering multifaceted solutions to enhance engagement and elevate the event experience.
Events often attract diverse attendees, each representing unique demographics and language preferences. Here lies the challenge: bridging linguistic gaps to ensure inclusivity and effective communication.
Event managers can leverage AI translator tools to seamlessly translate event details, communications, and promotional materials into regional languages. Going above and beyond with this technology helps you transcend barriers and engage a global audience.
By embracing AI-driven translation, organizers facilitate comprehension and foster a sense of belonging, enriching the event experience for all participants.
5. Create Personalized Marketing Campaigns
Previously, doing personalized outreach at scale was difficult as it required manually personalizing assets. However, with artificial intelligence tools, you can do personalized marketing outreach to appeal directly to specific recipients.
This goes beyond addressing a recipient by name in text. AI can actually be used to create video messages in which users are addressed by name. If you have even more insight into your audience, you can take the customizations even further.
Engaging experiences at the marketing level should translate to equally engaging experiences for attendees, encouraging registration.
6. Tap into AI for Creativity
Although AI doesn’t precisely have ideas of its own, it can scan millions of data sources to identify creative ideas that may not have come to mind.
For example, you can get creative when presenting your speakers in promotions. You could use AI-driven tools to generate images or create a fun theme to apply to all headshots, whether to cartoonize each speaker or turn them into a formal portrait painting.
Another option is to turn the bios into fun stories that match the theme. You could pair the formal portrait paintings with bios written as if the speakers were royalty, with titles like the “King of SEO,” the “Queen of Data Analytics,” or whatever is relevant to your panelists or presenters.
7. Foster Inclusivity
Just like AI can be used for translations, it can be used to make events more inclusive and accessible to people with disabilities.
For example, AI makes it possible to provide transcriptions of talks and seminars to the hard of hearing. Without those aids, individuals who can’t hear may not be able to access the information shared in your event.
While creating accessible events may not seem directly tied to promotions, it enables you to appeal to a broader audience.
8. Improve Engagement
A successful event is a great way to streamline promotions for future events since participants are likely to talk about their experiences. AI is the perfect way to enhance the attendee experience.
How? In addition to creating personalized marketing campaigns, you can leverage AI to create a personalized experience for each guest.
For example, you could include a survey on preferences during registration and use AI to analyze that information and suggest highly tailored immersive experiences for your event.
9. Repurpose Event Content
Event planners can leverage AI for content creation to turn materials from past events into assets for their content strategies to promote future events. AI-generated content is beneficial for saving time on content production.
For example, you can transcribe the talks at the event and turn them into blog content. Depending on the length and nature of the lectures, you could get several articles from just one speaker.
From there, you can create other assets for social media posts, newsletters, email campaigns, and more. You can pair these with photos and videos captured at the event to supplement your marketing efforts further.
Final Thoughts
The power of AI for event promotions is undeniable. There are so many ways to use this rapidly evolving technology to improve your events and how you promote them.
Whether you want to collect data to inform your strategies or improve attendee engagement to create memorable experiences, AI can help you.
So, how will you use AI to streamline and maximize your event promotions.
The author Emily Krings is an SEO content writer and strategist with a knack for storytelling. She specializes in helping B2B businesses create blog content that connects with their audiences.
About the Author / Ana Almeida
