Is the New Threads App Worth It for Event Professionals?

Posted on July 17, 2023

In today’s digital age, staying connected and fostering engagement is crucial for event professionals. Instagram, a platform known for its visual storytelling capabilities, has introduced a new game-changer for event organizers – the Threads app. This powerful tool offers event professionals an innovative way to enhance event experiences, streamline communication, and elevate audience engagement. In this blog post, we will explore the potential of the Threads app and provide practical insights on how event professionals can leverage its features to optimize their event planning and execution.

About Threads.

The Threads app is a dedicated text-based application developed by Instagram. It allows users to communicate with their close friends, groups, and event attendees through text messages and share real-time updates. This exclusive platform fosters intimate connections and engagement, making it an ideal tool for event professionals looking to create personalized experiences.

Building a Community: Engage Attendees Pre-Event.

The Threads app by Instagram serves as an excellent platform to build anticipation and generate excitement before the event. Event professionals can leverage this app to:

• Create a dedicated group for event attendees: Set up a group exclusively for registered participants to share event updates, important information and foster networking opportunities.
• Share sneak peeks and behind-the-scenes content: Provide a glimpse into the event’s preparation, including speaker interviews, venue previews, or exclusive promotions. This creates a sense of exclusivity and encourages attendees to participate actively.

Enhancing On-Site Experience.

Effective communication ensures smooth operations and a seamless attendee experience during the event. Threads app offers event professionals the following advantages:

• Real-time updates and notifications: Keep attendees informed about schedule changes, session reminders, and last-minute announcements.
• Personalized messages: Send tailored messages to individual attendees or specific groups, allowing for targeted engagement and personalized experiences.
• Attendee feedback and surveys: Collect participant feedback instantly, enabling event professionals to make immediate adjustments and improvements based on real-time insights.

Live Storytelling: Amplifying Event Content.

Threads app can also serve as a platform to share event highlights and curate user-generated content, allowing event professionals to extend the reach and impact of their events:

• Live updates: Share captivating text updates, snapshots, and exclusive content directly from the event, generating buzz and engagement among attendees and those unable to attend in person.
• Event-specific hashtags and challenges: Encourage attendees to share their experiences using event-specific hashtags and challenges, fostering a sense of community and creating a buzz on social media platforms.

Post-Event Engagement: Sustaining Connections.

Even after the event concludes, event professionals can maintain engagement and relationships with attendees using the Threads app:

• Thank you messages: Express gratitude to attendees, speakers, and sponsors through personalized thank you messages, reinforcing the positive event experience and fostering future collaborations.
• Exclusive post-event content: Share follow-up content, event recaps, or downloadable resources through Threads, ensuring attendees stay connected and receive valuable information.

Food for Thought.

You’ve learned how the Threads app offers event professionals an efficient and personalized communication platform to engage attendees, streamline operations, and amplify event content. It’s a powerful tool that can create memorable experiences for hosts and participants. 

Let’s think about it: Many people wonder if this app will take over Twitter. Or is it better than Twitter, or is it even worth using? Do you think it is worth it, especially for event professionals? Popular digital influencer Neil Patel conducted a survey recently, and the results would blow your mind.

Have you joined the Threads app? We would like to know if you’ve joined the app and would be grateful if you could take a poll about it.

We look forward to the results.

If you made it this far, we have a resource for you. Planning your next corporate event just got easier. Ready? Download yours now for FREE.