One System Conference

Über

Coca-Cola was created in 1886 in Atlanta, Georgia. It is an American multinational company that manufactures and markets non-alcoholic beverages. In 1899, the Coca-Cola Company began bottling operations with franchisees in the United States. Today it has more than 500 brands in 200 countries.

Einer seiner Hauptsitze in der Welt, Coca-Cola Indien, führte ein Event am 12. und 13. Januar 2017 für seine Franchisenehmer durch, die Coca liebevoll 'Abfüller' nennt. Die One System Conference 2017 ist ein Event für Franchise-Nehmer, um sich zu einem einzigen System zu vereinen, zu handeln und zu wachsen.

Herausforder

Das Ziel von Coca-Cola war es, Innovation in das Event zu bringen und alle Prozesse zu automatisieren. Darüber hinaus wollten sie auch eine effiziente Anwendung mit guter Bedienbarkeit für die Teilnehmer. An des Events nahmen der Präsident von Coca-Cola Pacific, Coca-Cola Indien, Führungskräfte von Coca-Cola Asien und mehr als 250 Abfüller teil.

Lösungen

In their event, the InEvent Analytics possibilities had a great impact to leverage the attendee experience. Each booth had a set goal for their target audience. When the target audience stopped by they were presented with a gift. The director presented which were the most visited booths using our beacon technology. Display screens were used to show the technology present during the event.

Another strategy that made a difference for Coca Cola was InEvent RSVP. Days before the event, notifications were sent by Coca-Cola's event app aiming to confirm the presence of each pre-registered guest list in a quick and custom fashion. In the event, printers were used.

The check-in took place automated and without queues. Each group was named with one of the Coca-Cola products. After the registration, the attendees received the password to access the app, ensuring the security and privacy of the attendees when sharing relevant information. Also, the NFC tags at entrances were essential to track attendees digitally as they come in and go out, eliminating the need for paper tickets or emails.

Die App für das Event wurde mit dem Logo und den Informationen an die Bedürfnisse des Events angepasst, um die Verwaltungsprozesse zu vereinfachen und die Benutzererfahrung zu berücksichtigen. Konfigurationen und Mail-Automatisierung wurden eingerichtet, um benutzerdefinierte Formulare für die Teilnehmer zur Registrierung und zum Download der App zu versenden.

For Coca Cola, one of the remarkable tools was NFC tags, for management and control of the fast and easy registration process. In addition to reducing the risks of event access fraud, it monitors the average time where each participant stayed in the booths, talks, and presentations of the event.

Besides that, the NFC technology was also essential to leverage the attendee experience. With that tool, attendees could simply tap at entry points to register or check-in, making the process quick and convenient.

By tracking attendees' activity through NFC devices, Coca Cola could collect valuable data on participation patterns, participant preferences, and the effectiveness of certain areas or activities of the event, enabling future improvements.

Endstand

With that strategies developed, more than 350 people were present at the event, among attendees, speakers and event managers, which approved and recommended the mobile solution. The engagement of attendees was 100%! There were 318 apps downloaded, 33696 captured data and 948 chat messages.

For Coca Cola, some of the achievements they had involved:

• Monitoring presence of attendees on booths;

• Automated enrollment and check-in;

• Real-time and easier ROI analysis;

• NFC technology helped leveraging the attendee experience to another level;

• Attendees and event organizers engaged with the app as the main means of communication and exchange of information.

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  Es war großartig, mit dem InEvent-Team zusammenzuarbeiten! Die ganze Erfahrung war großartig, einschließlich der Tatsache, dass wir hierher (nach Indien) gekommen sind, und dass sie uns bei allem geholfen haben. Wir hatten alles, was wir brauchten, wie z. B. Anpassungen und neue Funktionen für unsere Konferenz. Koteshwar Lankadasu – Director – Operations and Marketing, Coca-Cola India