The MICE guru is a renowned event consultancy company that designs and delivers virtual and hybrid experiences. The MICE guru specializes in destination marketing, bringing to life creative conferences, VIP experiences, brand activations, and more in Norway.
In January 2021, the company planned to host a one-of-a-kind event. The Digital Trip was designed as a memorable occasion to bring together the destination management and marketing, and the event professional communities.
Additionally, the event aimed to bolster the MICE guru's brand visibility, and strengthen its profile as a partner for virtual events and digital strategy.
Due to COVID-19 restrictions, professionals in events and destination management have been severely impacted. Indeed, people can no longer travel freely and experience the full offerings of a destination in-person.
However, the MICE guru couldn't simply wait out the pandemic. They were resolved to offer a captivating virtual experience for eventprofs and destination marketers.
In putting together the Digital Trip, the company's objective was to immerse the audience in a unique destination: Stavanger, Norway. The company faced the challenge of showcasing the city and offering attendees a full experience of a destination, despite not physically being there.
Keeping that in mind, the MICE guru wanted to create a nontraditional event, going beyond a typical conference with a sequence of keynote speakers and panel sessions. They sought to deliver an immersive experience that would push boundaries, being a vibrant, fun, and inclusive event.
Therefore, they needed a platform enabling a smooth event journey, where attendees could seamlessly explore the city, discovering the local attractions in a memorable digital trip.
Alongside that, they were looking for a fully-customizable platform that would effectively convey a creative event design and brand identity.
After surveying several platforms, the MICE guru decided to trust InEvent to host its 2-day immersive digital trip.
Given its unique nature as a virtual travel experience, the Digital Trip used InEvent's dynamic Virtual Lobby. The Virtual Lobby enabled attendees to follow a real-time personalized trip, experiencing the destination from a visitor's perspective.
We loved the NEO Virtual Lobby and found it easy to make our event look good.Heidi Legein
Managing Director at The MICE Guru