With the Link Tracking feature, you are now able to track the performance of your virtual and hybrid event campaigns by creating an UTM code from the backend of the InEvent platform. This will really help you to increase your average virtual event attendance rate!
You can create as many UTM links as you want and have them all in a list to generate detailed analytics reports from your entire in-person, virtual or hybrid event. You can check the performance of each individual link to see the results of every one of them.
You can track where your attendees clicked, what captured their attention, segmented results and have structured data to guide your next steps. In general, you'll be able to see your achievements through actual numbers and graphics, and that will be valuable for your next marketing strategies to make sure you produce the best virtual and hybrid events!