Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. Sana’s differential resides in 3 pillars: customer convenience, reliability, and constant evolution.
Sana aimed to engage their customers and partners with its new e-commerce technology. Alongside that, they looked to generate new high-value leads through their annual summit, the B2B E-Commerce summit. InEvent was on hand to help them do so.
Traditionally, the company had hosted multiple industry-focused events, including the B2B E-Commerce Summit, at their headquarters. However, the COVID-19 crisis posed significant business challenges to the organisation. As a result of the pandemic, they found themselves unable to host these events in-person.
Sana started by hosting webinar-type events to keep their target audience engaged - just like most of the organisations did. However, for their annual summit, they wanted to bring together customers and partners in a memorable occasion.
Sana wanted to take it to another level. So, they needed to find a virtual event solution differing from a one-directional streaming, with interactive features to enhance the event experience for their attendees.
After trying out several other platforms, Sana was also looking for a more user-friendly experience, with easy-to-use features which would support the smooth running and management of the event and boost the overall event experience for attendees.
Added to that, they needed a tool supporting over 700 live attendees and allowing the simultaneous streaming of over 25 sessions, a unique feature unavailable in many platforms.
Thanks to InEvent we hosted the most successful event in Sana’s history. Mark Gobel - Event Manager