Measure your event ROI

Determining your event ROI can be a complex task for planners and marketers alike.

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Calculate your event ROI with InEvent

Calculate your events and returns

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Email
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First Name
Last Name
Company

Revenue


Number of attendees
Price per ticket
Sponsorship revenue
Exhibitor/Vendor revenue
Merchandising revenue
Revenue from additional services
Sales
Total revenue

Expenses


Venue cost
Technology cost
Staff & labor cost
Food & beverage cost
Travel & accommodation cost
Speakers cost
Marketing & Promotional Cost
Miscellaneous cost
Total Expenses

Lead metrics


Leads generated
Projected revenue from follow-up sales

Engagement metrics (Assign values in dollars to yours engagement metrices)


Brand exposure
Customer satisfaction
Network exposure

Event ROI


Profits
Cost per lead
Direct ROI
Intangible ROI

What You Can Achieve with ROI Calculator

Direct ROI

Make use of our incremental revenue model to gauge the return on your investment accurately. This essential data assists you in making informed decisions and optimizing event outcomes.

Intangible ROI

Go beyond the numbers to understand your event’s broader impact. You can assess brand exposure, customer satisfaction, and network exposure by assigning values to engagement metrics.

Do you want to maximize your next event’s ROI with event technology?

FAQ

What is event ROI?

Direct ROI calculator

Event ROI, or Return on Investment, refers to measuring the profitability or value generated from an event. It helps businesses like yours assess the success of events by comparing the financial gains or benefits to the costs incurred in organizing and hosting them. Event ROI is an essential metric that helps evaluate the effectiveness and profitability of their events.


What you can achieve with this calculator:

To calculate ROI for events, you need to consider both the financial gains and the associated costs. The formula for ROI is:

[ (Gains - Costs) / Costs ]

  • To calculate the revenue, consider the gains generated directly from the event, such as ticket sales, sponsorship fees, or product sales.
  • Subtract the total expenses associated with the event, including venue rental, marketing expenses, staff wages, and any other relevant costs.
  • Finally, divide the difference between revenue and expenses by the expenses, and multiply by 100 to express it as a percentage. This will give you the ROI for the event.
  • For intangible ROI, consider assigning values to your engagement metrics such as brand exposure, customer satisfaction and network expansion. For example, achieving 100,000 impressions valued at an estimated $10,000.

What Is the Role of Technology in ROI?

With the help of technology, businesses can track and measure various aspects of events, such as attendee engagement, ticket sales, social media interactions, and post-event surveys. By using event management software , you can make your process efficient, and capture valuable data that is useful in analyzing and optimizing future events. Technology enables businesses to make data-driven decisions, personalize attendee experiences, and ultimately increase the ROI of their events.

The complete platform for all your events

Pedro Goes

goes@inevent.com

+1 470 751 3193

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